It seems as though The Slap is getting more comfortable in its new 10 pm timeslot on NBC. After taking a hit on 3/12 and dropping to 2.74 million viewers with a 0.6/2 rating, it rose closer to the numbers from previous weeks with 3.18 million viewers and a 0.7/2 rating. With 2 episodes left, I expect the ratings to stay around this zone.
The Slap was recently prominently featured in a New York Times article. A woman who lives in Brooklyn (where the show takes place) was walking down the street and nearly run over by a young boy on a scooter, prompting her to yell an expletive at the child. His mother was appalled but the “victim’s” community (read: Facebook friends) supported her actions, some even feeling she didn’t go far enough. It seems these kinds of discussions on parenting styles are being fueled by the show. Even if they haven’t seen it, the people of Brooklyn have an opinion. One resident said, “These are some of the most hateful people you will find, until, of course you leave your apartment.” So even if The Slap isn’t winning in the ratings, they seem to have struck a cord of realism, at least in their New York setting.