The Resident #12

Since it can be inferred that “The Resident” is almost definitely making it to season two, I will try to predict how it is going to perform in the upcoming year.

“9-1-1” is an already renewed show of a similar genre. It would pair well going back to back with “The Resident”. I think it would be great for Monday nights, because “9-1-1” has a very strong following. This season, “9-1-1” premiered on Wednesdays. It did well in the ratings consistently every week. Airing at 9 p.m., the season finale of “9-1-1” drew a 1.7 rating in adults 18-49 and 6.6 million viewers.

The Resident #9

Why did The Resident absolutely tank in ratings this week compared to last week?


On March 26th the show received a rating of 0.9, and on April second it went down to 0.3. Last week it had 4.21 million viewers, this week it had 1.78.


The drop in ratings was due to the March Madness final game on TBS.

Most Networks knew they would lose ratings so they chose to air repeats of episodes. Fox took the night off and showed repeats in all time slots, including The Resident. CBS showed repeats as well except for its new show Living Biblically. This was strategic because the networks know they cannot compete with such a big event.


NBC and ABC still decided to show new episodes because they lead Monday nights with The Voice and American Idol. The Voice generated 9.91 million viewers while Idol generated 7.08.

The Resident #8

According to cancel bear, “The Resident” is most likely to be renewed by May 2018. The show has an 18-49 rating of 1.13 and a Renew/Cancel Index of 0.43, which is very good. Since the show is owned by Fox’s affiliate studio, why haven’t they sealed the deal yet?

One possible explanation could be the Network does not want to commit to anything until upfront happen. Perhaps the network has an allocated budget to spend on certain shows, and if advertisers want a new show in the mix, they could forego “The Resident” to make room. Fox has not even announced its upfront date yet.

Another possible explanation is the network is trying to decide if “The Resident” is worth keeping around when “9-1-1”, which is of a similar genre, has already been renewed. Since critical acclaim has not been great, this could be a feasible explanation.

Even though the show is staying consistent in ratings, Fox is holding off until the last possible minute.

Deception #7

ABC’s Deception premiered on Sunday, March 11 at 10PM. According to TV By The Numbers, the premiere adjusted down a tenth to 1.2 in adults 18-49 in a share of 5. This was at its regular time slot of 10PM. Deception goes up against Timeless on NBC and Madam Secretary on CBS. It received the highest rating at 10PM among those shows. Deception accumulated 5.93 million viewers. The network average of total viewers for ABC is 8.21 million to give you some perspective.

The premiere itself was graded an A for Awesome by 36% of readers, and 35% for B, Very Good. The pilot itself was interesting and details of the protagonist Cameron Black’s failed career as a magician were revealed. The episode ends by establishing a stable antagonist character who framed Black’s twin brother that he worked alongside in performance tricks.

The Resident #6

According to Cancel Bear on TV By The Numbers, The Resident has increased its chances of renewal. In week eighteen of the 2017-2018 television season cycle Cancel Bear gave the show three bears. Now in week twenty-three, the prediction has increased to four bears. Overall the show has an 18-49 rating of 1.28 and a renew/Cancel index of 0.58. Based on the ratings of the other shows, this looks promising.

If a show is in the negatives for the renew/Cancel index, then it is highly unlikely to get renewed. With that in mind, any renew/Cancel index above a 0.5 is highly likely to get renewed. If the show has a low renew/Cancel index but a high 18-49 rating, then the chances of the show getting renewed are also very high. You have to give the people what they want!


The Cancel Bear noted in its article that if The Resident could remain above a 1.0 rating, it would likely survive. For the next few weeks it managed to do that. However, last week it fell to a 0.8, its lowest 18-49 rating so far. However, the chances of renewal are still likely. We will have to wait until May 2018 to see!

Olympic Closing Ceremonies

The Olympics closing ceremony took place on Saturday, February 24 2018. The event was broadcasted on Sunday, February 25 at 8:00PM on NBC. Some of the program was shortened in order to fit the two-and-a-half-hour time slot. Some of the highlights of the night included a sports recap in the beginning of the show, a montage of medal ceremonies, Jessie Diggins carrying the flag, a 13 year old guitarist, Korean pop superstars, a look forward to the 2022 games in Beijing, and a performance by Martin Garrix. The major issues surrounding the closing ceremonies were the loss in overall ratings and the time change causing a tape delay and shortened content.




Prior to the closing ceremony, NBC put on an “Olympic Gold” special, which brought in a rating/share of 1.6/7 and 8.35 million viewers. NBC’s new show A.P. Bio followed the closing ceremonies at 10:30pm. It put up a promising 1.1/5 rating and had an impressive 4.69 million viewers. The Olympics definitely helped A.P. Bio, so it will be interesting to see if the show will hold on its own.



The closing ceremonies brought in a 2.4/9 rating and 14.87 million broadcast only viewers according to Variety. This is significantly less than the opening ceremonies, which brought in 17.2 million viewers. It is expected for a closing ceremony to have a smaller viewership than the opening ceremony, but overall the Pyeongchang winter Olympics lost viewership by 7% compared to Sochi in 2014. Specifically, Sochi beat Pyeongchang closing ceremony viewership by .4 million. Since viewing habits have changed over the past four years, this is not considered a huge loss. According to the Chicago Tribune, On NBC alone, the Olympic coverage averaged 19.8 million viewers across broadcast and digital platforms, while the combined average for ABC, CBS, and Fox was 9.8 million. That is an 82% advantage, up from a 43% advantage in Sochi and an 8% advantage in Vancouver. These numbers are very pleasing to NBC.




Competing shows throughout the night did not come close to beating the Olympics in ratings. “Big Brother: Celebrity Edition” on CBS received a 1.4/5 and 5.18 million viewers. “The Bachelor: The Women Tell All” on ABC received a 1.1/4 and 4.19 million viewers. “The Simpsons” on Fox received a 0.7/3 and 1.81 million viewers. “Ghosted” on Fox received a 0.5/2 rating and 1.21 million viewers. “Family Guy” on Fox received a 0.5/2 rating and 1.31 million viewers. “La to Vegas” on Fox received a 0.4/1 and 1.1 million viewers. “Shark Tank” on ABC received a 0.8 and 3.12 million viewers. “NCIS: Los Angeles” on CBS received a 0.4/2 and 3.42 million viewers.



Promotions for the closing ceremonies revolved strictly around promoting NBC only content. The network promoted shows across all categories such as news, entertainment, and even special events. To begin, NBC News teased an Ivanka trump interview regarding the Olympics, and said that more would be shown on NBC Today the following morning. There were promotions for the Olympic Channel, The Voice, Good Girls, AP Bio, Chicago Med, and the special event Jesus Christ Superstar. Interestingly, the network showed three spots promoting the NBC Snapchat account. This shows that NBC was conscious to hit traffic in all areas.




Immediately following content before cutting to commercial break, NBC highlighted its main sponsors. Some of these companies included McDonalds, Intel, Toyota, and Google. These companies paid more money for these sponsorships because they attract more attention than a regular commercial. The commercials that aired during the event were consistent with NBC’s and the Olympic committee’s values. The network showed commercials that appealed to the 18-49 demographic because that is the program’s most successful target. The network chose commercials that were family oriented and appealed to everyone. The companies with the most spots were Toyota, Excellus Blue Cross Blue Shield, Samsung Galaxy X9, Coca Cola, and Hershey’s. Visa used its two spots to cross market with NBC, using the Olympians as the stars of the commercial. There were three local commercials during the program. Two were for Adirondack furniture in Syracuse, and the other was for Laserview of CNY. According to the Chicago Tribune, NBC made a profit off this Olympics with $920 million in national sales. Sochi only brought in $800 million.

The Resident #5

“The Resident’s” biggest competitor this season is ABC’s new medical drama “The Good Doctor”. The show follows Shaun Murphy, a young surgeon with autism and Savant syndrome, is recruited into the surgical unit of a prestigious hospital. The show is the #2 show on network television this season, behind NBC’s “This Is Us”. It has received critical acclaim. Freddie Highmore has been nominated for a Golden Globe for best performance by an actor in a television series – drama. He was also nominated for a Critics Choice Award for best actor in a drama series.

“The Good Doctor” has exceeded expectations. The pilot on September 25 put up a rating of 2.19 and over 11 million viewers for the 18-49 demographic. The shocking part is the show’s ability to keep those ratings. The show’s biggest viewership deficit was 8.17%, but then went back up the next week 12.49%. While it has not been officially picked up for a second season, it is a shoe in for renewal. Overall, “The Resident” is no threat to “The Good Doctor”.

Grammy Awards

An Overview of The Show

The 60th Annual Grammy Awards was held on Sunday, January 28th 2018 at Madison Square Garden by the CBS network–the first time since 2003 that the Grammys were not held in Los Angeles. The Grammys aired at 7:30 EST, hosted by late night television host James Corden for the second year in a row.

Kendrick Lamar opened with a compelling performance with the American flag and men in fatigues and ski masks as backup dancers. U2 and comedian Dave Chapelle joined in, with Chapelle saying the most quoteable line of the night–“The only thing more frightening than watching a black man be honest in America is being an honest black man in America. Sorry for the interruption.”

Ke$ha supported the #MeToo movement clad in all white during a performance alongside Cyndi Lauper, Bebe Rexha, Andra Day, and others. Janelle Monae made a direct tribute in her speech to the Time’s Up movement.

Politics were highly addressed at the 60th annual awards. Hillary Clinton appeared in a video reading an excerpt from “Fire and Fury”. Camila Cabello made a timely tribute to Dreamers in the midst of Trump’s reform DACA.


The Winners

Kendrick Lamar and Rihanna accepted the first Grammy of the broadcast for “Loyalty” as best rap/sung performance.

Ed Sheeran won Best Solo Performance for his song “Shape of You”. Following speeches by Kesha and Janelle Monae, Sheeran was met with boo’s despite his generally agreeable demeanor and presence in the music industry.

Bruno Mars dominated the award show, accepting the Grammy Award for album of the year (24K Magic), song of the year (That’s What I like) and record of the year (24K Magic).


The Ratings

The Grammys have a key demographic of A18-49 and reached 19.81 million viewers with a 5.9 rating on January 28th, down a full 24% from 2017’s February viewership number. This was the lowest viewership a ceremony CBS has received since 2009. Even so, the 2018 Grammys were the most watched primetime entertainment show since the 2017 Oscars. (Deadline)

Metered market ratings were 12.7/21, worse than early returns suggested. It fell 20% from the early returns for the 59th annual Grammys, which had 26 million viewers and a 7.8 rating among the same demo A18-49.

The unique viewers on the livestream of the Grammys was up 40% over last year’s telecast, however. The Sunday had the second-highest sign-up day for CBS All Access. The big boost stemmed from the streaming service offering a live stream of the event on its service. This is especially helpful to the millennial and/or cord-cutting population who do not have cable and focus on SVODs. Unique viewers and subscriber sign-ups reached record numbers for the CBS service. This could also be due to the airdate for a highly anticipated episode of “Star Trek: Discovery” that is only streamed on All Access.


Social Media

Nielsen reported that the 60th Grammys was the most social TV event this year. If we look at the mobile app store, the CBS app rank in free apps was at #325, according to Sensor Tower. After the awards show, the app’s rank jumped up to #89 among free iPhone apps in the US, just 5 below the very popular dating app, Tinder. (Tech Crunch)

The Twittersphere reacted to much of the poltiical aspects to had negative reactions to the delay of the delay of the red carpet precursor to the awards ceremony, due to delays in programming.


Programming and Competitive

CBS had aired the 2018 Farmer’s Insurance Open on Sunday night. The golf tournament ran into the Grammys’ red carpet’s scheduled time, which yielded backlash on Twitter and social media. (Business Insider)

CBS assured users that the Grammys would still air at 7:30p.m., but many on Twitter in their key demographic were unable to view a much red carpet celebrity fashion. The Farmer’s Insurance Open already had a delayed airtime as the Michigan State and University of Maryland basketball game went into overtime. Although overtime in sports can be often unpredictable, we can only fault the program planning team at network for the adverse effects on the highly anticipated red carpet fashion show.

As for competitive, there was not much up against the 7:30pm CBS special. Premieres included Real Housewives of Atlanta on Bravo, Sister Wives on TLC, and Beachfront Bargain Hunt on HGTV. None of these shows even compare to the gravity of the Grammys.


Advertising and Sponsorship

Procter & Gamble aired an “oddball and bizarre” ad for the Old Spice deodorant and its target consumers, male A18-34. The ad agency Wieden + Kennedy produced the campaign that features a suave gentleman talking to women about “the man your man could smell like.”

The ad was broadcast entirely in French, with a woman crying of a loss of someone relating to Old Spice. The company’s marketing director sought to generate buzz for this huge media opportunity. According to a media buyer, CBS sought roughly $1 million for a 30-second spot during the Grammys. For that money, the ad really needs to make impressions. (Variety)

While the Grammys hit a huge viewership decline, its advertising revenue remains strong. CBS made $81.1 million in national TV revenue. Last year they earned $81.4 million,
Big advertisers include Target ($7.8 million), Lincoln Mercury ($5.8 million), Google Phones ($3.9 million), Uber ($3.9 million) and Warner Bros ($3.5 million).

Second Chance Post #9

Second Chance continued to pull similar ratings for FOX this past week. Since February 26th, the show has been pulling a 0.5 rating in the 18-49 demographic and has garnered anywhere from 1.17 to 2.15 million viewers with this same rating. It’s not terrible for FOX, but there was a reason, after all, that the show was moved to Friday’s after only two weeks.

This past Friday, March 25th, Second Chance reached the end of its original episode order. FOX only ordered eleven episodes of the show (cut back from the original order, as I’ve blogged about before) and that programming ended with this past week. There’s no official word either way from FOX on whether or not the show will continue, but a Bustle article from just a few days ago makes a strong case for its renewal. That article also links to this Entertainment Weekly piece from back in January noting that FOX did spend quite a bit of money on reshoots for the show which the author argues they probably would not have done if they didn’t believe in it. Based on what I’ve seen online, the show has a dedicated fanbase, but it’s still unclear whether or not keeping the show around will make sense for FOX from a business standpoint.

Second Chance Post #6

This week, Second Chance saw the lowest total audience numbers of the season pulling in only 1.78 million viewers. Compare that with 4.71 million viewers for its premiere, and it’s easy to see that Second Chance probably won’t get one. This week, it was up against Dateline, Shark Tank, and Hawaii Five-0, all perennially successful shows which each pulled in a rating greater than 1 in the 18-49 demographic. It’s definitely interesting to note that Second Chance lost over a million viewers from its lead in, Sleepy Hollow, which pulled in 2.96 million viewers and held a 0.8 rating in the demo.

FOX still hasn’t released any information about whether or not the show will continue past this season. With it doing so poorly in its Friday timeslot, it would certainly seem unlikely that it will be renewed. Perhaps this was merely a “down” week for the show, but continuing to drop in ratings nearly every week since its premiere is never a good omen.