Over the past few days, CBS has been generating a lot of hype over the premiere of Limitless tonight at 10.  Their campaign resides mainly on social media where they are posting to their Twitter, Facebook, and Instagram pages every hour revealing a different aspect of the show.  In addition, a poster has been released to promote the show, resembling a fake senator campaign ad to re- elect Eddie Morra.  A juice truck also drove around Los Angeles to give out “brain juice”

The #Limitless juice truck will be outside the @Buzzfeed LA office (7323 Beverly Blvd.) from 1-2pm today! pic.twitter.com/z0TOiDHEgc

— Limitless (@LimitlessCBS) September 21, 2015

Despite this, critic reviews of the show remain skeptical.  The Wrap stated that Limitless has the potential of being good because of the differentiation from other cop shows, but initial impressions have them thinking the story is bland and too attached to the plot from the film.  Likewise, Flavorwire called the show “boredom with a bradley cooper cameo” for the same reasons.  The New York Times, The Atlantic, and USA Today all agree that Limitless is too similar to the film in both visuals and storyline.