After opening up to a decent audience, Fox saw a decline in all three of its Tuesday night programming including Scream Queens, The Grinder, and Grandfathered. Grandfathered in the second week dropped 26%
in viewership, which is staggering and probably very disheartening for Fox Executives. The show received a 1.1rating/4 share and reached only 3.8 milli
on viewers in the key 18-49 demographic.

       The show is already working to generate more fans by tying in some of John Stamos’ previous successes such as Full House, which is in the works as a sequel, Fuller House. Grandfathered will be having Bob Saget guest star on an episode. This is a perfect example of cross-promotion between different shows, but interestingly the shows are not on the same network. Fox’s Grandfathered and Netflix’s Fuller are sharing their talent pool to generate more viewers for hopefully both of the programs.

Grandfathered really needs to improve its fan base not only in the viewership, but also on social media. Currently, the show’s official Twitter has less than 10,000 followers, which compared to Fox’s Scream Queens that is on an hour later, which has about 266,000 followers. This juxtaposition shows that Grandfathered really needs to improve its social media especially in this multifaceted industry, which is integrating more and more social media into television programming.