Grandfathered Post #8

Grandfathered is reaching the mid-season mark and the question is raised for Grandfathered staff, “Do I Stay or Do I Go?”. A recent article from TV By the Numbers placed Grandfathered as teetering on the line between renewal and cancellation.

grandfathered-renew-cancel-wk-5Although, its ratings are not as blatantly successful as Fox’s Empire or doing as poor as Fox’s Minority Report, they fall right on the cusp between success and failure. Last week’s ratings demonstrated that the show is beginning to level out at approximately at a rating of 1 and reached about 3.3 million viewers in the 18-49 demographic. These numbers appear pretty stable, but the question is raised, whether or not Fox thinks these ratings are worthy of keeping the show going.

Although the show’s future is unknown, show executives are trying to secure ratings by locking in guest stars for future episodes. Currently, John Stamos’ longtime co-stars on Full House, Bob Saget and Dave Coulier are set to be appearing on the show. Their episodes are expected to air in late 2015 or 2016, which will hopefully give the viewers something to look forward to. john-stamos-bob-saget-dave-coulier-1Another guest star, expected to show up will be Dr. Phil, who will play John Stamos’ doctor.

Grandfathered Post #6

After opening up to a decent audience, Fox saw a decline in all three of its Tuesday night programming including Scream Queens, The Grinder, and Grandfathered. Grandfathered in the second week dropped 26%
in viewership, which is staggering and probably very disheartening for Fox Executives. The show received a 1.1rating/4 share and reached only 3.8 milli
on viewers in the key 18-49 demographic.

 

Grinder-Grandfathered-1       The show is already working to generate more fans by tying in some of John Stamos’ previous successes such as Full House, which is in the works as a sequel, Fuller House. Grandfathered will be having Bob Saget guest star on an episode. This is a perfect example of cross-promotion between different shows, but interestingly the shows are not on the same network. Fox’s Grandfathered and Netflix’s Fuller are sharing their talent pool to generate more viewers for hopefully both of the programs.

bob-saget-grandfathered

Grandfathered really needs to improve its fan base not only in the viewership, but also on social media. Currently, the show’s official Twitter has less than 10,000 followers, which compared to Fox’s Scream Queens that is on an hour later, which has about 266,000 followers. This juxtaposition shows that Grandfathered really needs to improve its social media especially in this multifaceted industry, which is integrating more and more social media into television programming.

 

Grandfathered Post #4

Is John Stamos involved in too much?

A simple Google search of John Stamos provides you with millions of results. Unfortunately for Fox, most of the links relate to the Full House spinoff, “Fuller House”. Although the extensive publicity for Fuller House cannot be blamed on Stamos, it could cause some worry for Grandfathered executives who appear to be having difficulty spreading the word about this new show. John Stamos went on the Today Show and had a one-on-one interview with Matt Lauer, but the highlights from the interview revolved around Stamos’ rehab stint and Fuller House. Stamos’ social media platform is also not focused around Grandfathered, which might damage the premiere ratings on September 29th. On the contrary, Josh Peck, the younger star of Grandfathered has been covering his social media accounts with posts about Grandfathered to help create buzz for the show.

John Stamos on the Today Show

John Stamos on the Today Show

 

Also, Grandfathered reviews have arrived from a multitude of sources praising John Stamos for his performance and claiming that he fits really well into television narratives. This positive critical acclaim and lackluster social media presence could lead to unpredictable viewership for the premiere.

More Reviews: Yahoo ReviewNew York Times, & Deadline

 

 

Grandfathered Post #3

As the premiere for Grandfathered grows closer, Fox Executives and show creators are looking to create better buzz for the show. This past week, Grandfathered was a part of PaleyFest, the Paley Center’s fall event in Los Angeles. This event allows networks to promote their shows for the upcoming season by showing screeings of the premiere and conversations with the casts and creative teams. Grandfathered seized this opportunity for promotion with the hope of creating more publicity for the show.

Generated by  IJG JPEG Library

Generated by IJG JPEG Library

This event provided fans and future fans with the opportunity to hear about the show from the actors themselves. John Stamos alongside creator Danny Chun answered questions about the show and discussed their perspective on its role in the Fall Season. Throughout the interview, their statements were put onto a live twitter feed, which provided the feeling of a first-hand encounter for fans that were not in the actual audience. This kind of multi-media promotion is extremely important in this day in age because it creates a sense of connectivity for viewers and hopefully draws them in week-to-week.