The Player #12

The final episode of NBC’s shortened series The Player did not show a drastic boost in ratings. Finales typically show a rise, especially with Live+3 and +7, but The Player rounded out its run with about a 0.79/0.8 rating of adults 18-49. This is a very slight increase in the ratings from last week. Still no word from NBC about whether or not the show is officially canceled, but fans on Twitter have been relaying their sentiments to The Player‘s account, and saying how it will be missed.

The social media strategy of the final episode continued the trend of the previous episodes. There were plenty of live tweets and retweets of fan reactions to the episode. Among these were a couple of the “Place Your Bets” Sweepstakes campaign tweets. This is where fans can reply tweet their guesses and bets to a tweeted question, and a monetary prize is promised to the winner. In line with past episodes, it asked fans to find Alex, or guess what he will do, before the show does.