ABC’s The Catch – Post 3

With the recent release of the official trailer, The Catch has gained over 1,500 followers on Facebook which lands them at 28,533 followers today. Their Twitter is in the low range of 3,777 but the premiere date is more than a month away so those numbers may rise closer to March 24th. The show’s first major promotional spot was last Thursday during the #TGIT lineup winter premiere night. The Catch will be joining the lineup taking the place of How To Get Away With Murder and being led in by The Family at 9:00pm which premieres on March 3rd then the local news afterwards at 11:00pm.

It does have to compete with shows with older followings like Elementary on CBS and Shades of Blue on NBC. Both shows also have strong female leads but what their advantages come with female leads who are veterans in a primetime slot. Jennifer Lopez’s (34.8 million followers) notoriety for Shades of Blue helps the show maintain a loyal fan base with a collective Twitter following for the show at 16k. Elementary (which premiered in 2012) has a Twitter following of over 66k and Lucy Liu’s (181k followers) fan base has been a great support for the show. Mireille Enos’ Twitter was created in January 2016 (most likely for the show) and only has 431 followers. The three tweets that she has are about The Catch; two Instagram posts and one post announcing the premiere date. Hopefully social media will help this show live up to the #TGIT powerhouses built by Shonda Rhimes.

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