Twitter:
NBC has started to promote Good Girls through TV commercial spots. They utilized one of their Super Bowl commercial spots to air the trailer for the show. The commercial featured a song by Bonnie McKee, who has 12,400 followers on Twitter. She posted a video of her surprise that the commercial was airing during the super bowl, and linked the Good Girls’ twitter account on her tweet. Good Girls’ twitter account re-tweeted her tweet. The account’s main activity is re-tweeting excitement tweets from fans. On February 4th they posted stills from the show with the text “3 weeks” overlaid in order to create hype for show’s. They have amounted a total of 1,578 followers.
Star Power:
Mia Whitman, one of the stars of the show, made an appearance on the cover of OnDish Magazine with the title “Good Girls Gone Bad?” in order to promote the show. OnDish magazine is the TV guide magazine for all subscribers to DISH satellite TV. Interestingly enough neither one of the co-stars mentioned the super bowl commercial on their twitter even if both Retta and Mia were live tweeting the super bowl.