So one week away from the Premiere of the show and yet there has yet to be a shift in the marketing strategy aside from the constant social media presence, some TV spots, and content on the website. Hopefully there may be some drastic shift in this marketing in the next 7 days leading up to the premiere. I am very interested to see how the underwhelming marketing for the show might affect ratings on the pilot episode.

For a quick reference I also examined the current ratings for programs in the shows current time slot both on ABC and on competing networks. What is interesting is that there is only one other 30min show that will compete with Splitting Up Together and that is Fox’s “The Mick” this could be a potential viewer problem because the show will be in a 9:30 time slot which means if the shows lead in is not strong enough many viewers may instead tune into an hour long program from 9-10 instead.