Bordertown has been struggling with popularity and viewership since its premiere on Fox this season. The show aims to attract viewers from other cartoon comedies such as Family Guy which, like Bordertown, is also written by Seth Macfarlane. The show seems to be failing at finding that same niche audience and this is very apparent through reviews, social media presence, and ratings.

Bordertown seems to have a very minuscule social media presence despite attempts to advertise and popularize this show. Currently the show has a Twitter account which has roughly 2,000 followers, a very poor following for a new comedic show. Their Facebook page has yet to garner much success either with their page having only 10,000 likes. Lastly, their presence on Instagram has also been subpar with the hashtag #Bordertown only being used 13,000 times. With a slow start to the show it will be interesting to see how much success and viewership they will receive in episodes to come