by Anjani Iman

With the premiere of ABC’s new crime drama, “Deception”, less than a month away, its marketing team is pushing social media with more force. The target demo for the new series is A18-49, so its social media presence is important for its success.

Unsurprisingly, the show is most prevalent and popular on Facebook as it is the #1 leading social media site in the world. On FB, the page rakes in 22,429 likes and posts with a wider variety of multimedia ranging from articles to livestreams (by ABC Television Network, not “Deception”) to promo videos.

On Twitter, the series’ second most prioritized social media, the account is just shy of one thousand followers, a huge difference from Facebook. This social media account reposts a lot of the stars and producers’ Twitter content, as well as Boomerangs from Instagram. On the whole, the account is weaker than Facebook and less personal.

The weakest link for “Deception” is their instagram, which has even lagged on the logo rebrand that is prevalent on Twitter and Facebook. There are only 8 posts and just over 700 followers.

Social media does not seem to be a driving force for the “Deception” series, whether that is the folly of the social media/marketing team or simply not a priority for the producers and development team.

“Deception” will premiere on Sunday, March 11 at 10/9c on ABC.