Deception #3

by Anjani Iman

With the premiere of ABC’s new crime drama, “Deception”, less than a month away, its marketing team is pushing social media with more force. The target demo for the new series is A18-49, so its social media presence is important for its success.

Unsurprisingly, the show is most prevalent and popular on Facebook as it is the #1 leading social media site in the world. On FB, the page rakes in 22,429 likes and posts with a wider variety of multimedia ranging from articles to livestreams (by ABC Television Network, not “Deception”) to promo videos.

On Twitter, the series’ second most prioritized social media, the account is just shy of one thousand followers, a huge difference from Facebook. This social media account reposts a lot of the stars and producers’ Twitter content, as well as Boomerangs from Instagram. On the whole, the account is weaker than Facebook and less personal.

The weakest link for “Deception” is their instagram, which has even lagged on the logo rebrand that is prevalent on Twitter and Facebook. There are only 8 posts and just over 700 followers.

Social media does not seem to be a driving force for the “Deception” series, whether that is the folly of the social media/marketing team or simply not a priority for the producers and development team.

“Deception” will premiere on Sunday, March 11 at 10/9c on ABC.

Criminal Minds: Beyond Borders #12

Criminal Minds: Beyond Borders numbers have been doing ok since its plummet due to American Idol’s last viewing. Now that American Idol is over, Criminal Minds: Border Borders went down from a 1.46/6 to a 1.3/4, which isn’t a huge downward dip. In fact, the show is still holding on and will probably be here to stay. For Criminal Minds: Beyond Border is still doing better than Chicago PD (0.8/0.3) and Nashville (which was the least favored show among 18-34 year olds with the same low rating of 0/8/3 last week). 18-34 ratings aside, Criminal Minds: Beyond Borders hasn’t changed its time slot of 10pm on CBS and continues to be the top show to watch at 10pm on Wednesdays specifically.

The show’s continuous competition with shows like Survivor that come on at 8pm, has been around before the show premiered and still has higher 18-34 ratings and viewership than the show according to tvbythenumbers. Furthermore, social media (especially their twitter and Youtube channel) continue to be active with 6,511 followers on twitter where they post videos of episode previews and updates. They also on their twitter have been highlighting prime actors such as Daniel Henney’s interaction with fans, who seems to be getting a lot of critique from critics for being the quote “man candy” of the show. This review by Sharmila Nair from states how she believes Henney is the only reason why the show is popular:

Overall, based on the shows decent ratings and constant 7.48 to 8 million viewers according to tvbythenumbers, I believe the show has a chance of doing pretty well.

Criminal Minds: Beyond Borders Post #9

The ratings of last Wednesday’s episode on March 30th have made a drastic downturn. The culprit for the show’s decrease in ratings was due to Empire’s return to FOX, which was so successful in its first run that it even outdid the ratings of Survivor (Survivor had a 2.0/7 rating for 18-34 year olds compared to Empire’s 4.8/15 rating). estimated that as a result of Empire’s return, Criminal Minds: Beyond Borders and Survivor both went down a tenth, with Criminal Minds: Beyond Borders going down from a 1.5/5 rating from its second episode, to a 1.3/5 rating for 18-34 year olds on its most recent one. Empire also had a great amount of viewership compared to Criminal Minds: Beyond Borders (Empire had a whopping 12.46 million viewers).

According to, Empires viewership was in fact had the largest number of viewers out of all of the shows that tuned in on March 30th. The original Criminal Minds was the second most viewed with 9.17 million viewers. Criminal Minds: Beyond Borders had 7.07 million viewers, which is not awful but still not as great of a number as Empire’s. Empire’s large number in viewership could be because of the show’s timing. Empire comes on at 9pm and Criminal Minds: Beyond Borders comes on at 10pm. And, even though it’s a good sign that the show has not moved its time slot, and also continues to have a decent amount of viewers, the show’s decrease in ratings could mean that Empire takes over as the most watched show on Wednesdays.

Criminal Minds: Beyond Borders #8

To recap from the show’s ratings from their premiere last week Wednesday at 10pm, with a 18-34 rating of 1.6/6 and 8.65 million viewers according to Their second showing last week on March 23rd at 10pm, the episode, “Turning Point,” had a 18-34 rating of 1.5/5. This was a tad lower than the premiere episode, but not to extensive of a drop. The show also had a decrease in viewership by 1.05 million (in total they had 7.60 million viewership this time around). Last week’s episode was also a tenth higher than the show “Code Black,” according to tvbythenumers.

Even though there was a drop in viewership and 18-34 rating, the drop was not a drastic one. As shown above, viewership only went down by 1.05 million, and the 18-34 rating only went down by 0.1 (1.6 rating minus 1.5 rating). ABC’s Blackish was before the show, but had less viewership of 6.07 million, though their 18-34 rating was higher with 1.9/6. Similar to the primeire of the show, Criminal Minds: Beyond Borders was more popular than Nashville when it first premiered…but Nashville has since increased its rating on rated Criminal Minds: Beyond Borders with a 5.7/10 stars compared to Nashville’s’s rating of a 7.7/10. The user reviews about the Criminal Minds: Beyond Borders were negative, claiming the show was too “cheesy and without depth.”

Despite the negative backlash from critics, their social media continues to thrive, where they now have 5, 2006 followers.


Criminal Minds: Beyond Borders #7

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Criminal Minds: Beyond Borders made its premiere last week on CBS Wednesday March 16th at 9/10pm east standard time with the first episode titled “The Harmful One.” The My TV Ratings website stated that the show had a decent premiere, with an 18-34 age rating of 1.6/6 and 8.65 million viewers. There were about 12 shows airing before the premiere, including the original Criminal Minds, which could pose as a conflict against the pilot show of Criminal Minds: Beyond Borders. This is due to the fact that critics on Rotten Tomatoes gave the show a 14% on the Tomatometer and a 40% of an average audience score. Criminal Minds airing before the pilot and the hype before the premiere pose as factors, with critics and audiences alike already expecting the pilot show to be great. But, critics said the show “relies on the same characters and storylines the franchise has used for years, with an extra undertow of xenophobic paranoia,” a low blow that may negatively affect the show’s viewership in the future. The show is up against Criminal Minds’s 9.62 million viewers and 1.9/7 rating, something to consider as the show continues to air.

In contrast, the show’s social media has been positive, with 4, 621 followers on Twitter, and a continued fight for viewership and an increase in fanbase by posting a “7 Things You Didn’t Know About Criminal Minds: Beyond Borders Premiere Episode,” and a video of the show’s cast giving a tour of the jet plane they flew in the premiere.

Criminal Minds: Beyond Borders Post #6

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With 2, 850 followers and 66, 775 likes on Facebook, Criminal Minds: Beyond Borders is continuing to increase its following as the premiere draws near on March 16. There was a moment when the following count stayed at 2,530 for a good week, but then the count jumped drastically after posting where the cast would be traveling on the show. The new cast also continues to interact with not only fans, but to cast members of the original Criminal Minds (who re-tweet whatever the new cast members post in support).

Subscribers on Youtube have also been increasing as the show premiere draws near. Yesterday, there were 293 subscribes, now their are 305. You can find on the Criminal Minds: Beyond Borders Youtube that they have two videos uploaded of some of the cast members answering silly travel questions such as, “what is your craziest travel story” (a great example of how the shows focus is on building a relationship with the cast and its followers). Another trend that has just recently started on the show’s twitter is posting travel tips from different countries located in the show, which is supported by the hashtag #TravelTuesday (it has 10 reblogs and 18 likes so far).

Criminal Minds: Beyond Borders Post #5

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Criminal Minds: Beyond Borders is starting to garner interest from pop culture writers, as reviews based on predications of what the new pilot of Criminal Minds will bring show up. For example, culture writer Anthony D’Alessandro of had some of his own opinions as well as concerns about the show. D’Alessandro wrote his review in a sort of feature story format, with an interview from executive producer Erica Messer. This review is imperative to viewership of the show, especially since D’Alessandro used to be a feature writer for Variety magazine. Thus, he’s pretty well-respected and well-known, so his voice could affect viewership when it premiere’s on Wednesday, March 16.

Criminal Minds already dished out promotional videos on the Super Bowl and through social media (their youtube channel now has 253 subscribers, with videos usually reaching about 1,000-10,00 views roughly). Therefore, reviews from culture writers such as D’Alessandro are already expressing their concerns and predictions, which can either hurt or help viewership depending on how audiences respond. So far the reviews are promising, with only mild concerns over how other countries will be portrayed to the American public (stereotyping continues to be the main concern).

D’Alessandro’s review:

Criminal Minds: Beyond Borders Post #4

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Since Gary Sinise’s appearance at the grammy’s, and CBS’s inclusion of a Criminal Minds: Beyond Border’s preview on the Super Bowl, the benefits of coming from a popular show and popular channel are beginning to show.

Criminal Minds was the 7th most watched show on CBS, with 8.852 million viewers according to the CBS 2015-2016 rating on An article on stated that CBS as a channel itself drew the third Largest TV audience on record, with 1.4 billion viewers as they also streamed the game on their channel. This means that the third largest audience was watching the Criminal Minds: Beyond Borders commercial as well. And, since it is also a spinoff of a popular show such as Criminal Minds, the show’s viewership has a chance of becoming popular as well. Though there aren’t a lot of reviews yet predicting the popularity of the show, a review came out recently by critic Matt Webb Mitovich telling of its predicted success. He stated that the new spinoff sets in a “Criminal Minds-type case in a different country each week,” and therefore lands Beyond Borders “correctly in the Criminal Minds family but with its own identity.”

The complete review by Matt can be read here:

Criminal Minds: Beyond Borders Post #3

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Since Criminal Minds: Beyond Borders is a spinoff of Criminal Minds, the actors who are more well known to CBS have already been interacting with fans who follow them on social media. The show is doing this in order to maintain the same relationship with their fans as they did with Criminal Minds. The original Criminal Minds series had an average of 91% audience score on Rotten Tomatoes and two of the shows main actors, Shemar Moore and Matthew Gray Gubler (two of the most popular cast members with twitter followers of over 2 million), are most beloved by fans. Both Moore and Gubler continuously interact with their fans on twitter as well as Facebook. Moore even goes as far as choosing a fan of the week (usually a female fan) to call “baby girl,” which he calls one of the female characters in the show.

Criminal Minds: Beyond Borders has been copying the same method, probably after observing the positive response fans from the original show. Using two of the more well known actors, Gary Sinise (CBS’s NCIS: NY) and Daniel Henney (made cameo in Criminal Minds as Matthew Simmons and NCIS: LA), to connect with their fans via twitter and Facebook as well. This way, this show can use them as a brand to garner more viewer attention.

Criminal Minds: Beyond Borders – Post #1 by Tionge Johnson

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The release date for the new “Criminal Minds” pilot on CBS, “Criminal Minds: Beyond Borders,” a spinoff of the original crime drama, premieres March 16, 2016. Social media buzz surrounding the show has already developed, and the show has been busy marketing towards companies such as TV Guide and Youtube. The new pilot is promoting its new cast by interacting with actors on Twitter such as Daniel Henney (Big Hero 6, X-Men Origins: Wolverine) and by sharing a special “Meet the Cast” article published on that was also posted on Twitter. Youtube promos and Twitter promo’s have been focused on these new actors and their past credentials. And, to further promote these actors, actors from the original “Criminal Minds” are also interacting with the new cast, wishing them good luck on the new pilot on Twitter, which has 1, 693 followers already.

“Criminal Minds: Beyond Borders” has its own Youtube Channel with 3 videos posted (They’ve only been active since last Friday). The first promo into the first episode had the most views of 880 out of the three videos, which was posted just yesterday, January 27th, 2016. Overall, their Youtube channel has 57 subscribers since last week Friday, which isn’t too bad for just starting up.