The Sunday, April 1st premiere of the fourth episode of ABC’s “Deception” came up a tenth of a point in adults 18-49, to reach a 0.8 rating in a 3 share. The episode entitled ‘Divination’ had 4 million total viewers. The network average for ABC is a 1.2 rating in a 5 share, and 5.82 million viewers for this past Sunday. This is the first week that “Deception” has not been downward adjusted since the show’s premiere date on March 11th.
The producer of the show, David Kwong (@davidkwong), is clearly the most prevalent on social media, showing his passion in magic and dedication for his new show. Aside from being one of the crossword constructors for the New York Times, Kwong reveals many of character Cameron Black’s (Jack Cutmore Scott) magic tricks from the show, with help of Francis (@MenottiMagic). Whether that is more popular among magicians, whose potential tricks might be revealed, or viewers, whose curiosity may be satisfied, is undetermined. What shows, regardless, is his driving interest and experience in magic.
According to Cancel Bear on TV By The Numbers, The Resident has increased its chances of renewal. In week eighteen of the 2017-2018 television season cycle Cancel Bear gave the show three bears. Now in week twenty-three, the prediction has increased to four bears. Overall the show has an 18-49 rating of 1.28 and a renew/Cancel index of 0.58. Based on the ratings of the other shows, this looks promising.
If a show is in the negatives for the renew/Cancel index, then it is highly unlikely to get renewed. With that in mind, any renew/Cancel index above a 0.5 is highly likely to get renewed. If the show has a low renew/Cancel index but a high 18-49 rating, then the chances of the show getting renewed are also very high. You have to give the people what they want!
The Cancel Bear noted in its article that if The Resident could remain above a 1.0 rating, it would likely survive. For the next few weeks it managed to do that. However, last week it fell to a 0.8, its lowest 18-49 rating so far. However, the chances of renewal are still likely. We will have to wait until May 2018 to see!
With the premiere of ABC’s new crime drama, “Deception”, less than a month away, its marketing team is pushing social media with more force. The target demo for the new series is A18-49, so its social media presence is important for its success.
Unsurprisingly, the show is most prevalent and popular on Facebook as it is the #1 leading social media site in the world. On FB, the page rakes in 22,429 likes and posts with a wider variety of multimedia ranging from articles to livestreams (by ABC Television Network, not “Deception”) to promo videos.
On Twitter, the series’ second most prioritized social media, the account is just shy of one thousand followers, a huge difference from Facebook. This social media account reposts a lot of the stars and producers’ Twitter content, as well as Boomerangs from Instagram. On the whole, the account is weaker than Facebook and less personal.
The weakest link for “Deception” is their instagram, which has even lagged on the logo rebrand that is prevalent on Twitter and Facebook. There are only 8 posts and just over 700 followers.
Social media does not seem to be a driving force for the “Deception” series, whether that is the folly of the social media/marketing team or simply not a priority for the producers and development team.
“Deception” will premiere on Sunday, March 11 at 10/9c on ABC.
Second Chance continued to pull similar ratings for FOX this past week. Since February 26th, the show has been pulling a 0.5 rating in the 18-49 demographic and has garnered anywhere from 1.17 to 2.15 million viewers with this same rating. It’s not terrible for FOX, but there was a reason, after all, that the show was moved to Friday’s after only two weeks.
This past Friday, March 25th, Second Chance reached the end of its original episode order. FOX only ordered eleven episodes of the show (cut back from the original order, as I’ve blogged about before) and that programming ended with this past week. There’s no official word either way from FOX on whether or not the show will continue, but a Bustle article from just a few days ago makes a strong case for its renewal. That article also links to this Entertainment Weekly piece from back in January noting that FOX did spend quite a bit of money on reshoots for the show which the author argues they probably would not have done if they didn’t believe in it. Based on what I’ve seen online, the show has a dedicated fanbase, but it’s still unclear whether or not keeping the show around will make sense for FOX from a business standpoint.
This week, Second Chance saw the lowest total audience numbers of the season pulling in only 1.78 million viewers. Compare that with 4.71 million viewers for its premiere, and it’s easy to see that Second Chance probably won’t get one. This week, it was up against Dateline, Shark Tank, and Hawaii Five-0, all perennially successful shows which each pulled in a rating greater than 1 in the 18-49 demographic. It’s definitely interesting to note that Second Chance lost over a million viewers from its lead in, Sleepy Hollow, which pulled in 2.96 million viewers and held a 0.8 rating in the demo.
FOX still hasn’t released any information about whether or not the show will continue past this season. With it doing so poorly in its Friday timeslot, it would certainly seem unlikely that it will be renewed. Perhaps this was merely a “down” week for the show, but continuing to drop in ratings nearly every week since its premiere is never a good omen.
Second Chance continues to be a disappointment this week for FOX television. The show pulled in a 0.5 rating in the demo and had a total viewership of 2.15 million. It slipped one percentage point again this week, down 0.1 from last week and also lost about 0.1 million viewers.
Back in October, FOX cut its episode order down to 11 episodes, showing little faith in the show. This has continued with minimal promotion and the lack of a pronounced social media presence for the program.
Robert Kazinsky, the show’s lead, hasn’t even mentioned the show via his Twitter page since January 21st; nearly a month. He’s been actively promoting other bigger projects he’s working on instead. Dilshad Vadsaria, another cast member on the show, has been much more active. She constantly retweets the official show account and actively promotes it. She has around 30,000 followers which is certainly a wider potential reach than the Second Chance official Twitter account which has only a meager 3,898.
This past week was the first with Second Chance’s new spot at the last bastion of close-to-being-canceled television shows: Friday evenings. We know that shows are typically moved to Fridays as a result of low ratings, and Second Chance made its move after only two episodes. In its new time slot, its numbers were even worse pulling a 0.7 rating in the demo with a paltry 2.22 million total viewers. Its cancellation is imminent. After this past week, TV By The Numbers deemed it “sure to be cancelled by May 2016.” Important to note, however, is that Second Chance is owned by FOX Studios and as such does have a better shot at renewal than a show from an outside producer might.
Second Chance is receiving mixed/average reviews on Metacritic, pulling a score of 47. Most reviews didn’t have great things to say, and even the more positive ones cited tired cliches and unoriginal content. RogerEbert.com gave the show a score of 10 (out of 100) and stated that “The writing is atrocious, the production values are subpar, and there’s not a single good performance.” It would seem clear, then, that not only are viewers not tuning in to watch Second Chance, critics seem wholly unimpressed with the program.
Second Chance is a sci-fi/crime drama program airing on FOX. The show is based on Mary Shelley’s Frankenstein. A man is brought back to life in the body of a younger man to essentially relive his life and hopefully do better the second time around than he did in the bad paths he went down the first time. The show stars Robert Kazinsky in the lead role of Jimmy Pritchard and also stars Dilshad Vadsaria, Adhir Kalyan, Ciara Bravo, Tim DeKay, and Vanessa Lengies.
Interestingly enough, Second Chance aired first on the web on December 25th, 2015. That same episode only aired on TV the 13th of January 2016. Since the show’s launch, two episodes have aired. For this week, FOX has already moved Second Chance to Fridays at 9:00 p.m., taking the former spot of Hell’s Kitchen. Things are not looking good for the show. Even with an American Idol lead-in, Second Chance only pulled a 1.2 in its premiere episode and the second episode didn’t fare much better at a 1.0 rating. The move to Fridays almost certainly spells cancellation for the show.
World’s Funniest Fails continued it’s streak of .8 ratings throughout the last two weeks (5/6). That marks almost 5 straight weeks in a row that the show reached a .8. While the numbers don’t sound significant, WWF outperformed the previous show FOX had originally slotted in it’s place. The ratings are heavily impacted by the fact that the show is on at 8pm on Friday nights, aka the death slot. However, the continuous streak of .8 ratings (with slightly under 3 million viewers) suggests that World’s Funniest Fails may have found and maintained a loyal audience for their show. It could be that Terry Crews does indeed have a sufficient amount of followers, or it could be a spillover from people who loved watching him on Who Wants to be a Millionaire. Regardless, I think FOX hit the nail on the head by selecting him as their host. He definitely knows how to host a game show and it was good to see him flourish in another role. Let’s be honest, who doesn’t like Terry Crews?
The launch date for Weird Loners on FOX is rapidly approaching! March 31st will come sooner than you may think.
With about a month before its premiere, I thought I would check out what FOX has done to promote Weird Loners via Facebook, Twitter, and Instagram.
This is what I found…
Since May of last year, there have been a total of 13 posts.
6/13 released within two days of Valentine’s day.
Ultimately, I think FOX is doing a poor job of promoting Weird Loners. This show may want to take some pointers from ABC’s American Crime whose promotions began over a year ago.
It was definitely smart for Weird Loners to take advantage of Valentine’s Day for promotional value but that simply won’t deliver FOX the ratings they are looking for.
Most of Weird Loner’s social media buzz relates with the audience’s ability to relate to the show’s title. Thus, if this show hopes to become a major competitor, they are going to need to step up their promotion game ASAP.