Dynasty #2- Marketing & Buzz

The launch of Dynasty is set to air in three short weeks and old fans are becoming filled with excitement. Los Angeles Times has called this, “throwback Wednesday on the CW”. Although the original series was a success, the producers are making it known through many interviews that there will be differences this time around. It seems that part of the CW’s marketing technique is to publicize these changes in order create talk and to get their audience to spread the word. These specific adjustments such as the show’s location and the content of family arguments are part of the producer’s attempt to make the show now appeal to a wider age demographic. While the original series had complaints about the portrayal of woman, the producers have made it clear that this will not be an issue. Furthermore, the CW has a special Instagram account to publicize information about Dynasty’s upcoming debut. It consists of pictures that over time have revealed the new cast members. There has also been buzz about if members of the original cast will be making any guest appearances. The producers are keeping the audience on their toes by not disclosing any information about this.