Author Archives: Jessica Mintz

Wisdom of the Crowd #5

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According to Variety, CBS’s Wisdom of the Crowd premier (Oct 1, 8:30 P.M) had the largest audience thus far for a scripted series on a Sunday night with an average of 1.4 rating in adults 18-49 and 8.9 million viewers. Deadline also said the show had a 77% retention. FOX’s ghosted, which premiered at the same time, received the same rating in adults.This is now WOTC’s biggest competition. CBS also had the season premier of 60 Minutes (on before WOTC) and NCIS: Los Angles (on after WOTC). According to tvbythenumbers, these shows went up in ratings as well. NCIS was moved from 8:00 to 9:00 this season. In 2016 a 30 second commercial for NCIS cost $108,145, while 60 Minutes cost $115,630. An ad for WOTC likely costed less than NCIS initially, but now that the viewership is the largest on Sundays, it is safe to say WOTC will be upping the costs. On social media WOTC has been receiving positive audience engagement. While critics were doubtful and disinterested in the show before it was released, the social media comments have mainly been positive. Still, it will be interesting to see how much of the Sunday’s audience will return for next week.

 

Wisdom of the Crowd #4

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While CBS’s Wisdom of the Crowd premiered tonight, today had huge competition for reaching viewers as many shows premiered as well:

Source: eletters@email.cynopsis.com

It will be in interesting once the ratings come in this week to see which shows came out on top and which may get cancelled. WOTC past reviews have not been so glamorous as critics believe that tech crime drama shows are overdone and ultimately are not successful. Only the ratings will reveal who was correct. Sunday night prime time tends to attract the most viewers. WOTC had live tweeting during the premier, promoting audiences to engage with the show. WOTC‘s twitter retweeted many of the tweets, all positive ones of course. The actors and writers’ twitter also tweeted during the show. Facebook posted right before the show. While the post did not explicitly ask for input, users commented on it saying what they thought. As of 10:42 P.M, 47 out of 48 comments are positive. Once the reviews are in, there will be an update.

 

Wisdom of the Crowd #3

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Before even officially airing, critics have not been taking a liking to CBS’s new show Wisdom of the Crowd. Generally, they say the series is nothing viewers haven’t already seen before. It is a tech based crime show involving a billionaire. This is similar to FOX’s APB, CBS’s Bull, and CBS’s Person of Interest. Overall, shows of this genre do not tend to be very successful. The reviews believe that Wisdom of the Crowd does not offer anything different or special. If audiences were not a fan of this genre before, they will not be one after this show. While Wisdom of the Crowd may do okay on CBS, especially during Sunday night prime time, Variety does not predict it will make the top 10 rating for new shows this Fall. Critics’ reviews suggest just skipping it.

Wisdom of the Crowd #2

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CBS as well as other networks have attempted to make tech-based shows in the past that have not lived up to expectations ie CBS’s Bull and FOX’s APB. As a result, CBS has been trying to promote their new tech-crime drama show, Wisdom of the Crowd, in numerous ways. The show has been advertised on CBS’s website, newsletters, billboards, on-air and online promos, and YouTube and Google Plus. Both CBS and Wisdom of the Crowd both also have their own Facebook, Twitter, and Instagram. Wisdom of the Crowd’s lead, Jeremy Piven, will present at the 69th Emmy Awards on Sept. 17th, giving the show more publicity. The show has also been a sponsor. In August at the Iowa State Fair, they sponsored a cow. Fair goers had to guess the weight of Bunny the cow, who was at the time 1,182 Ibs. Wisdom of the Crowd also sponsors Matchbox Twenty on , allowing fans to make the band’s playlist during their concerts. Hopefully all their advertising and sponsorship will be a good investment.

Wisdom of the Crowd #1

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CBS has dominated the television prime-time market for several years. Shows that air on Sundays nights tend to attract the most viewers. That being said, there is a lower risk for new shows on CBS that air on Sundays compared to other networks. Wisdom of the Crowd (WOTC) premieres Sunday October 1st at 8:30 P.M, bumping NCIS: Los Angeles to 9:00 P.M. NCIS: LA is a very popular show. Moving its time may attract those established viewers to try WOTC since they are used to watching at that time. Both shows are also crime drama genres.The target audience is the same. In 2016, when NCIS: LA aired at 8:00 P.M, a 30 sec ad would cost $108,145. An ad on WOTC could then potentially reach those figures if it becomes an established show. CBS’s strategic consideration of time slots is a good investment into Wisdom of the Crowd, but whether or not the show gains traction is something that has to wait to be seen.