9JKL #1

9JKL Coming to CBS

9 JKL is a series that will be featured on the CBS network and CBS All Access as part of their new Monday night prime time line up. The show will start at 8:30pm / 7:30pm central and will premiere on October 2nd .

The show stars Mark Feurstein and a cast that includes Elliott Gould, Liza Lapira, Linda Lavin and David Welton.

The multi-camera, half hour sit-com is based on personal stories that happened to Mark Feurstein and his wife Dana Klein while he was filming Royal Pains on USA.  It tapes at CBS Studio Center in Los Angeles, CA. Pam Fryman is the director and also one of the producers. Liscolaide Productions, Kapital Entertainment and CBS Television Studios also produce it.

Mark’s fictional character, John Roberts, is fresh off the divorce train and between acting projects. He decides to move back home to New York to get his bearings, but soon realizes that being surrounded by family is not ideal. In one apartment are his parents, who, even though they have good intentions, are too over-bearing for their adult son. His brother and sister-in-law, who are in the medical field, are on the opposite side. They are a bit better at putting up boundaries with their parents, but not so much with John, especially with a new infant in the picture.

There are some actual events that happened with Mark and his current wife that will make their way into the series. This is according to an interview that TV Guide had with Mark at the NBC upfronts on May 18th, 2017. Mark also admitted too that even though his family inspired the show, the show overall has started to develop a life of its own, especially in regards to the actors in how they develop the characters.

It’s lead-in on the pilot episode will be The Big Bang Theory and will take the place of Young Sheldon for it’s premiere. It will go up against four hour-long shows including the reality / talent competitions: Dancing with the Stars on ABC and The Voice on NBC. The other competition include the dramas, Lucifer on Fox and Supergirl on the CW.

It appears this is an attempt to pull in more of the 18 to 49 demographic by putting it after the Big Bang Theory lead and following it with Kevin Can Wait. Kevin…, however, ended the season with a 1.1 rating in adults 18-49 and wasn’t able to lift CBS out of third place on Mondays according to Variety. Perhaps the Eye is hoping with 9JKL in the mix they can achieve that feat. Or with the third place ratings, it may drag  9JKL down with it.

This show may be a reprieve for those who may be fatigued by talent shows or bode well with a younger demographic who tend to tune into comedies more frequently than dramas. However, Supergirl on the younger skewed CW, may take in those viewers over another middle-aged man sitcom.

Royal Pains fans may follow Feuerstein over, but he is not a comedic actor and his comparisons to Ray Romano’s show, as Deadline.com compared it to, may not hold true. Even on Royal Pains he plalyed the straight man.

Critical reviews so far are not positive, so it will be interesting to see where the show is headed.

Hollywood Reporter Review

Here’s a view of what’s to come…

9JKL Preview


Ghosted #1

Ghosted is a new half hour comedy coming to Fox on October 1st. Starring and Executive Produced by Adam Scott and Craig Robinson, the show certainly has the comedic pedigree to succeed. Adam Scott has featured in arguably two of the best sitcoms of the last 20 yearsParks and Recreation and the oft-overlooked Party Down, and Robinson is perhaps best known for his role on another comedy juggernaut: The Office. Their past projects speak not only to the talent of the two stars but also their taste level, which could bode well for their new Fox comedy.

Those working behind the scenes on Ghosted have impressive resumes as well: director Jonathan Krisel counts SNLPortlandia, and Baskets among his projects, and writer Kevin Etten has worked on ScrubsThe Late Show with David Letterman, and Workaholics.

Of course, there are countless examples of talented people taking major missteps (Book of Henry may have just cost Colin Trevorrow his Star Wars job), and even a good product doesn’t necessarily translate into good ratingsUp against NBC’s Sunday Night Football, CBS’ Wisdom of the Crowd (new, premiering Oct 1) and ABC’s To Tell the TruthGhosted is the only sitcom in its 8:30p timeslot. This counter-programming strategy has had mixed results for Fox on Sunday nights, so we’ll have to wait and see whether Ghosted can succeed where so many others have failed.

Young Sheldon #1

The new 30 minute CBS show, Young Sheldon is a spin off of television’s #1 sitcom, The Big Bang Theory. The storyline takes you to the past in Sheldon Cooper’s life as a gifted 9 year old in Texas. Sheldon  has skipped four grades to High School in 1989. Sheldon struggles to be accepted by his older peers and understood by his parents and the community.

The original Sheldon from The Big Bang Theory, Jim Parsons, will narrate the series. Parsons came up with the initial idea for the spin off series in Fall 2016. The show was then created by The Big Bang Theory creator, Chuck Lorre (Two and a Half Men). Lorre writes the series along side Steven Molaro.

In March 2017, Iain Amritage (Big Little Lies) was casted as Young Sheldon along with Zoe Perry as his mother Marry Cooper. Perry is the real life daughter of Laurie Metcalf who plays Sheldon’s mother in The Big Bang Theory. 

A special airing of the show will premiere on September 25th at 8:30pm. The show airs right after The Big Bang Theory’s 11th season premier. The show will then continue to be aired weekly on Thursdays with their first full episode premiering on November 2nd. 


Young Sheldon, Iain Armitage (left) and Grown Sheldon, Jim Parsons (right).                                          (CBS)


Emmy Awards Special

Adweek Discusses the Emmy’s Advertisers:

The article notes how “Television, social media and digital platforms will all play a role in the broadcast”

Importantly, the article asserts that LIVE specials tend to be watched in real time so that means more views of the ads. Hmmm, we’d hope so.

Adweek notes that Audi is the official car advertiser for the fourth year in a row. This is how the ad spend broke down last year:

Audi was last year’s biggest Emmy advertiser, with a spend of $3.98 million; followed by
Target at $3.48 million;
Samsung at $2.99 million;
Discover at $1.99 million;
Sony Pictures at $1.24 million.

Though it has done lots of promos with celebs via linear tv, they are trying something new with its #OffScript series of videos featuring Emmy-nominee Fred Armisen highlighting the Audi Q3 and encouraging viewers to tune in to the awards.

We’ll see how it goes!