Ghosted is using an interesting strategy to garner viewers ahead of its October 1 premiere on Fox: the pilot of the new comedy starring Adam Scott and Craig Robinson was live streamed on Twitter every night from Sept. 21 to Sept. 24. The move is part of a broader partnership between Fox and Twitter involving pre-show and post-show interaction with the cast, journalists and “influencers” for multiple shows.

In addition to the Twitter, the Ghosted pilot is also currently available to stream on demand at Fox.com, as has become quite common with new shows. The Twitter strategy seems to indicate that Fox is hoping to create some positive social media buzz for the new sitcom, and leverage its recognizable leading men to drum up some excitement from fans.

Get ready for a scary good time. The #Ghosted premiere is streaming LIVE on Twitter TONIGHT at 9/8c! https://t.co/Xj5II9W0ds

— Ghosted (@GhostedonFOX) September 24, 2017

Two weeks out from its premiere, initial reactions to the “Ghosted” pilot have been mixed. The primary complaint is that it deals too much in exposition and explanation at the expense of actual comedy.  However, critics remain hopeful that the freshman offering from Fox can pick up steam in episodes to come. The looming question is whether or not viewers are willing to give the show a chance. In our fractured and bountiful TV environment, can a show survive with a mediocre pilot? Or will the audience turn elsewhere before giving “Ghosted” a second chance?

The Entertainment Weekly TV team argues that Scott and Robinson make up “this season’s best new bromance” and perhaps audiences will agree and stick with the likable stars. Of course, it remains to be seen whether or not the rest of the season will live up to expectations, and if “Ghosted” can succeed in a Fox Sunday night timeslot where so many others have failed.