ABC has made a very big step in history. According to Variety, ABC has replaced Paul Lee for Channing Dungey as Chief of Programming. The decision was made by Ben Sherwood who is the president of Disney-ABC Television Group. Dungey is the first African-American to be president of entertainment at one of the larger U.S. broadcast networks. The changeover was due to speculation that Lee clashed with Sherwood. Lee before ABC, Lee had a successful run at ABC Family (now Freeform) where he helped launch shows such as Kyle XY and Pretty Little Liars.

The goal for the replacement is to help the ABC freshman shows reach the potential of the brand. Yes, ABC has been successful with its “TGIT” lineup, Modern Family, and Shark Tank, its new shows have not been bringing in the views that the network is use to. Quantico has been the leading new show but it hasn’t been able to keep ABC from being fourth in 18-49 ranks and third in total viewers. The hope is with Dungey as the new head of programming, the shows of the spring will bring in the viewers. Sherwood would like attention to be paid to The Catch since its joining the “TGIT”. Their marketing strategy is to focus on the fact that the main character is the one doing the hunting hence the cat and mouse reference that has been promoted.