ABC’s Sunday Primetime lineup will have two new additions: one being Blood & Oil, a soap drama with high stakes scheming and ruthless ambition. The series, which boasts the tagline “Millionaires are made everyday”, follows a hopeful young couple as they move to modern-day North Dakota on the heels of America’s greatest oil discovery.

The classic “striking gold” storyline may fare well for younger audiences craving a rag to riches story with plenty of edge. ABC’s hugely popular Once Upon a Time, which got top ranks for the 18-49 broadcasting demo, acts as the lead in for Blood and Oil, and seem to target the same younger viewers.  Based on the choices for on-screen talent, “Blood and Oil” has a lot of potential to carry some of the “Once” numbers at its 9 o’clock slot. Lead protagonist Billy Lefever is played by Chace Crawford, who will certainly create interest amongst the 18-24 demographic following his fame on the hit series Gossip Girl.  Playing the other half of the new-chance seeking couple as Cody Lefever is Rebecca Rittenhouse; who is set for a hopeful splash on ABC after her role as Brittany the short-lived Fox teen drama Red Band Society. Also starring are TV vet Don Johnson (Miami Vice) and supermodel-turned-actress Amber Valletta from ABC’s recently finished series Revenge. Johnson and Valletta will play opposite Crawford and Rittenhouse as ruthless oil tycoons Hap and Darla Briggs. 

Blood and Oil premieres at 9/8c September 27th on ABC.