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The release date for the new “Criminal Minds” pilot on CBS, “Criminal Minds: Beyond Borders,” a spinoff of the original crime drama, premieres March 16, 2016. Social media buzz surrounding the show has already developed, and the show has been busy marketing towards companies such as TV Guide and Youtube. The new pilot is promoting its new cast by interacting with actors on Twitter such as Daniel Henney (Big Hero 6, X-Men Origins: Wolverine) and by sharing a special “Meet the Cast” article published on CBS.com that was also posted on Twitter. Youtube promos and Twitter promo’s have been focused on these new actors and their past credentials. And, to further promote these actors, actors from the original “Criminal Minds” are also interacting with the new cast, wishing them good luck on the new pilot on Twitter, which has 1, 693 followers already.

“Criminal Minds: Beyond Borders” has its own Youtube Channel with 3 videos posted (They’ve only been active since last Friday). The first promo into the first episode had the most views of 880 out of the three videos, which was posted just yesterday, January 27th, 2016. Overall, their Youtube channel has 57 subscribers since last week Friday, which isn’t too bad for just starting up.