The Catch Post #9

The day has come and gone but unfortunately The Catch did not do as well as a Shondaland original. When Grey’s Anatomy premiered in 2005, it rated 4.2 with 16.25 million viewers. When Scandal premiered in 2012, it rated 3.0 with 7.33 million viewers. When How to Get Away With Murder premiered in 2014, it rate 3.9 with 14.3 million viewers. When The Catch premiered, it rated 1.2 with 5.8 million viewers. It is now the lowest rating Shondaland show with the #TGIT brand. On March 24, the show had major competition with NBC’s Shades of Blue and cable network’s FX’s The Baskets season finale. But the largest competition was the NCAA Sweet 16 schedule. There were two major games playing that night. At 9:40 p.m. on CBS,┬áNo. 1 Kansas played No. 4 Maryland and ranked at 2.1 with 6.55 million viewers. There was another NCAA game on TBS that premiered at 9:55 p.m.

According to Forbes and TV By the Numbers, ABC has been declining in the 18-149 demographics from a 2.4 in 2014 to a 2.1 by the end of 2015. The network has been looking to Shonda Rhimes and her arsenal of hit shows to keep ABC afloat. With The Catch premiering with such low numbers, its concerning to ABC but also Shondaland since The Catch has not been scheduled for renewal for a new season.