As Black Lightning took a week break, the stars and famous writers of the show are ramping up on advertising. I have mentioned before how the cast of the show has taken a lead role in the advertisement of the new series. We a one week break from airing new episodes, The CW’s star characters and writers posted various advertisements urging their followers to watch the episode live. When viewing different social media platforms, it seems as though Instagram and Twitter are the main tools used by the cast and crew. When averaging the total followers of China Anne McClain, Cress Williams, Nafessa Williams, Christine Adams, and Krondon they alone reach over 4 million people on Instagram.

According to TV by the numbers, the show stays consistent with its 0.5 rating after a week off due to the Winter Olympics. The constant advertisements of the show from the cast and crew seem to aid in the steady viewership of new episodes.