Black Lightning #6: Tuesday Night Competition

After special programming, this year shows on every network are settling into their scheduled times for the remainder of this season. With that being said, every premiere of a new episode of Black Lighting is in heavy competition with popular shows on other networks. At 9:00 p.m., NBC’s This is Us, CBS’s Bull, FOX’s LA to Vegas, and ABC’s Black-ish air and are proving to be huge competition for Black Lighting.

This past Tuesday, February 27th gives a sense of the how viewership and share of these shows will most likely continue to have in weeks to come. This is Us and Bull are in the lead with a 2.5 and 1.1 viewership for adults 18-49 and a share of 9 and 4. Although having a re-run episode, Black-ish ties La to Vegas with a .7 rating for adults 18-49 and a 3 share.

Although strong in ratings for The CW, Black Lighting only had a .5 rating for adults 18-49 and a share of 2. With heavy competition on Tuesday nights but still staying strong, it will be interesting to see if The CW renews the show and places it on another night where they can demand higher audience ratings.


TV Ratings Tuesday: ‘The Flash’ ties series low, NBC down but still on top

TV Ratings Tuesday: ‘Black Lightning’ solid vs. Olympics, ‘Bachelor Winter Games’ has so-so debut

TV Ratings Tuesday: ‘This Is Us’ gets no Super Bowl bump, ‘Chicago Med’ ties season high

Black Lightning #5 – Cast Advertisements

As Black Lightning took a week break, the stars and famous writers of the show are ramping up on advertising. I have mentioned before how the cast of the show has taken a lead role in the advertisement of the new series. We a one week break from airing new episodes, The CW’s star characters and writers posted various advertisements urging their followers to watch the episode live. When viewing different social media platforms, it seems as though Instagram and Twitter are the main tools used by the cast and crew. When averaging the total followers of China Anne McClain, Cress Williams, Nafessa Williams, Christine Adams, and Krondon they alone reach over 4 million people on Instagram.

According to TV by the numbers, the show stays consistent with its 0.5 rating after a week off due to the Winter Olympics. The constant advertisements of the show from the cast and crew seem to aid in the steady viewership of new episodes.


Life Sentence #5

With only a few weeks left before the March 7th air date, there has not been much promotion besides what has been shown on their social media accounts. When one is to research the show and the cast, there is only the basic methods of advertising for the show being stated.

  1.  Appearing on Talk Shows
    1. While this is a great way to get the show out there for people to hear about, Life Sentence hasn’t been set up for any shows yet. There has been a few interviews with star Lucy Hale, but nothing of real prominence.
  2.  Social Media
    1. Social media seems to be the only method of advertising being used by the show besides on their own network. Stars are able to reach out to their fans in order for them to get excited for the new show.  While this may work, it isn’t reaching the whole audience demographic, only a small group of fans.
  3. New Releases
    1.  When searching online for updates on the show, it seems to be repeated information, nothing new coming out. It also seems to be mainly the promo videos being shared on multiple websites or links to their social media.
    2. There has been a bit of a break with star Lucy Hale and websites following her journey from her past popular show to this. There have been interviews with her about the change and how she has impacted the shows creation.

Life Sentence #3

This past week has been on a status quo for Life Sentence.  Their social media has continues to tweet and post on their Instagram and Facebook on the new promotional videos and art content.

Lets take a look at the people who have worked to create the show. The creators of the show are Erin Cardillo and Richard Keith. Erin is an actress, director, producer and writer all wrapped into one. She is known best for her writing in Life Sentence, acting in Passions, and many  one time appearances on over 40 shows. She co-executive produced 13 episodes of Fuller House and now she’s on to executive producing 2 episodes of Life Sentence. Both Erin and Richard created 11 episodes of Life Sentence and have written two of the episodes. Richard Keith, just like Erin, is known for his work across the board. He is known best for the coming Life Sentence, a writer for Fuller House and many acting rolls from one time appearances to multiple episode appearances.

The production companies used in the making of Life Sentence are Doozer, In Good Company, and Warner Brothers Television. The CW Network is the distributor for the U.S. and Bravo Network for Canada.

Life Sentence #2

With the premiere date approaching, CW’s Life Sentence, created by Erin Cardillo, Richard Keith, is stepping up their game with promotions.  While having a twitter account since January of 2017, a Facebook account Instagram account created around the same time, and actors from the show tweeting, the shows social media presence is ever growing. Actress, Lucy Hale, is consistently sharing photos from set on her personal Instagram and twitter to promote the show to her already consistent fan base. CW also released new promotional trailers this past week.

While looking at the facts of the show, one needs to look at the upcoming competition. The television listings showcase that Life Sentence will be competing with shows like Law and Order: SVU on NBC, Relative Success with Tabatha on Bravo, Guy’s Grocery Games on Food Network, Property Brothers on HGTV. Along with these comes the ever growing popular online service programs, and reruns being shown on television as well.

Check out the website for video links!

Legends of Tomorrow – Post #1

Pilot-Part 1 

This past Thursday night, a new team of heroes joined the silver screen. DC’s Legends of Tomorrow premiered to 3.14 million viewers and joined fellow DC heroes of the Green Arrow and the Flash.

Superheroes on television is hardly a novel idea, but it appears as if the CW has gotten the formula down to a science. But there comes a time when there is too much superheroes in mass media. In a time where there is so much saturation when it comes to the caped crusaders, it becomes hard to stand out.

Legends of Tomorrow accomplishes that. With a new team of superheroes instead of a single hero destines to save his city, this team consists of both heroes and villains fighting in the past to save the future. Definitely an interesting concept, but it will be interesting to see what happens as this show progresses. With a history of superheroes on the CW, it should be easy for Legends to be competitive in this saturated market.