Me, Myself and I #7

The CBS.com ads for the pilot of Me, Myself & I were mostly targeted at professional, millennial, male technology enthusiasts. They heavily featured brands in the automobile category, such as Cadillac Escalade and Subaru Crosstrek, and the technology category, such as Google Pixel 2, Microsoft Office 365, and Samsung QLED TV. The commercials often included millennial male actors, fast-paced techno or mainstream pop music, as well as urban slang, like “hipster.” Moreover, there were multiple promos for CBS’s sci-fi series, Star Trek: Discovery, which draws in a largely male fan base, passionate about futuristic science and technology. The advertising neatly aligns with the content of Me, Myself & I, as the show revolves around the inventions of tech geek, Alex Riley.

Alex Riley’s invention, a table stabilizer, featured in the pilot of  Me, Myself & I. PC: CBS.com.

Interestingly, there were two ads that fell outside this millennial male audience segment. There was one for The Universal Orlando Resort and one for rheumatoid arthritis medication, Xeljanz XR, aimed at families with young children and elderly people respectively. This could be due to the broad appeal of the show, from children to retirees, since the narrative spans Alex’s life across his childhood, professional life, and retirement.

The Gifted #6

Week three of “The Gifted” has seen the show go through an expected dip in ratings following the moderate success in the pilot. However, it is notable that while the overall viewership is down by more than 300,000, the demographic rating has only dropped by 0.1. Could this be a sign that the show is attracting enough of a dedicated fan base to keep viewing week to week?

The mixed critical reception doesn’t make things any clearer. Much like the pilot and the second episode, the third episode has been met with divisive critical opinion. IGN gave the episode a seven out of ten, where they admit while this is in their opinion the show’s ‘first uneven episode,’ their biggest issues were that some of the main plot threads felt forced. The TV Club gave it a C+, citing the episode didn’t really ‘go anywhere and that the development for the mutant character is less interesting than those with powers. However, even detractors have praised the show’s consistent technical craft and there are those who feel the show is still going strong. Among them are Collider, who gave the episode a four out of five saying that while there were some cliche narrative devices, they weren’t particularly bothered by the familiarity as they enjoyed the content well enough.

Despite this, it’s hard to tell the future of the show. It hasn’t quite penetrated pop culture like other premieres this season have, so we shall see what happens.

“The Brave” #6

Link

18 October 2017

While last week it seemed that “The Brave” was going to prevail, this week proved otherwise. The ratings for the 18-49 demographic decreased 9.09% to 1.00 and the total number of viewers decreased by 3.21% to 4.973 million viewers.

When compared to the ratings of NBC’s “The Voice,” and “This Is Us,” it looks like “The Brave” will not get a full season order. However, “Shades of Blue,” which finished its second season in May 2017, only averaged a .76 with the 18-49 demographic and a total average 4.303 million viewers. “Chicago Fire” also has similar ratings to “The Brave” in the 18-49 demographic at 1.10. NBC may give “The Brave” a full season order because it isn’t performing poorly- it just isn’t doing great.

“The Brave” is being presented at this year’s Mipcom. In a Variety article by Carita Rizzo, Keshet Studios’ president Peter Traugott expressed high hopes for “The Brave” in the international market. He explained that the show has, “a very high production value which is also well received overseas. And it’s got a close-ended, story of the week, which is something that’s still very coveted in the international marketplace.” Hopefully “The Brave” will perform better internationally.

THE BRAVE — Pictured: “The Brave” Key Art– (Photo by: NBCUniversal)

Dynasty #6- Series Premiere

CW’s Dynasty finally aired on October 11th, but ratings indicate that it is off to a slow start. The show lost more than half of its lead-in audience from Riverdale, with just 1.3 million viewers and 0.3 rating for the 18-49 demographic. While this would normally be problematic for a network, this is not the case with the CW. Unlike the big 3 television networks, CW is operated as a limited liability joint venture between CBS Corporation and Warner Brothers Entertainment. Leslie Moonves, head of CBS Corporation, explained the advantages that Dynasty has due to owning of all of the network’s content. A TV By The Number article shows that he stated, “we own 100 percent of the show, and we’ve already licensed it to Netflix in 188 countries… So this means ‘Dynasty’ is profitable before it even hits the air”. Leslie and the other chief executives acknowledge the low ratings but they are still confident that Dynasty will be profitable from other media platforms. A Hollywood Reporter TV review criticized certain aspects of the pilot such as that it failed to portray the glamorous lifestyle from the original series. Overall, the pilot did not meet viewer’s expectations, but this could change in the second week.

SEAL Team #6 – Full Season Order

SEAL Team (CBS) has officially earned a full season order from CBS on Thursday, October 12th. The show has done extremely well lately with 7.88 million viewers and a 1.2 rating in the 18-49 age demographic. This is the second full season order given by CBS. The first season order came after the first airing of Young Sheldon, the show did so well that the network gave them a full season order the next day.

In an article found on MoviePilot by Rachel Carrington there are three reasons why SEAL Team earned it’s season order: the military basis, the action, and the heroes. SEAL Team has done an incredible job sticking to the military genre by getting assistance by retired military personnel. The show also was dives into realism with the action it creates. Lastly, the cast that was chosen by the shows executives entices the correct audience the show desires. David Boreanaz is an extremely well known star for his career on bones and has been receiving get admiration for the role he is playing in the military themed series.

Wisdom of the Crowd #6

Episode 2 of CBS’s Wisdom of the Crowd drew 8.0 million viewers compared to the 8.8 million that watched the first episode. The ratings also went from 1.4 to 1 among the 18-49 demographic. The drop was about 25%. The other 75% is a considerably high retention rate. Deadline contributes the drop mainly to the NFL not airing this past week on CBS, which lead in those viewers into other CBS shows. This is also evident by 60 Minutes, and NCIS: Los Angeles also losing ratings. For a Sunday night, WOTC is CBS’s 2nd biggest show this past week behind 60 MinutesGhosted, WOTC’s biggest competition as of last week, managed to keep their ratings at 1.4. CarterMatt fears that there will be a continual rating dropping because of the title of the show itself. Wisdom of the Crowd is an abstract phrase that may not attract newcomers it. While the phrase itself is not new, it does not say much about the show. It is an interesting thought. Shows tend to drop in ratings as time goes by but a title is something worth considering. For example, Disney’s Princess and the Frog did not do as well as expected because the word “princess” does not attract a lot of boys. Learning from their mistakes, Disney’s next princess movie was not called Rapunzel, the female princess, but Tangled. The title WOTC makes sense because it is about crowd sourcing. It may or may not draw on potential viewer’s curiosity, but only time will tell.

Young Sheldon #6

Wow, it’s hard to believe we’re already 6 weeks into the semester. I am waiting patiently as Young Sheldon does not come on again until November 2nd.

While I hate to focus on only the negative, for this blog post I want to look at what criticism has been said about Young Sheldon’s first episode.

Although it received an impressive 3.7 rating in adults 18-49 and had 16.6 million viewers, there  are a plethora of negative reviews going around.

TV critic, Danielle Feinberg expressed his opinion in a Hollywood Reporter piece, “context is important for Sheldon to be tolerable.” Such a remark applies to someone like me, who has never watch The Big Bang Theory. He also said “I think Young Sheldon will also be a better show the more it leans on Sheldon’s sister, Missy.” I am interested to see the personality of this character and how she can strengthen the series as a whole.

The buzz around the TV show has remained pretty quiet for the past month since the premier so there is not much of an update on viewership and ratings.

The Good Doctor #6 – Critics Hate, Viewers & Buyers Love

‘The Good Doctor’ saw a half-a-rating drop this past Monday. Still ahead of its competition, the show got a 1.9 rating in the 18-49 demo with 10.6 million total viewers. While people are still tuning in, it seems that the buzz of the first weeks have started to settle down a bit. Many critics hate ‘The Good Doctor’ because it is too sentimental, too tragic or even too simplistic. However, viewers are still engaged, embracing the sentimental approach to Shaun Murphy’s life.

Media buyers seem to also be optimistic about the show. Nick Hartofilis, EVP of National Video Activation at Zenith, thinks the show is “a bit unique… compelling…could have real staying power for that network” showing that it can bring in some ad revenue for ABC. In the end, the goal of these shows is to appeal to advertisers and bring them into the fold.

‘The Good Doctor’ seems to be capitalizing on that sentimental approach to Shaun Murphy, and it has used its social media to further reach its audiences. This past week, Freddie Highmore recorded a video showing the Operation Room, hopefully engaging viewers across all platforms.

By: Alex E. Álvarez

The Brave #5

 

11 October 2017

This week’s ratings stayed consistent with last week’s ratings. This shows that “The Brave” will be consistent in drawing in an audience each week. There was a 1.10 rating for the 18-49 demographic, with a total of 5.138 million viewers. Last week, there was also a 1.10 rating for the 18-49 demographic and had a total of 5.168 million viewers. Adweek released an article comparing all three military shows that are currently premiering this fall. The article quotes NBC Entertainment chairman Robert Greenblatt who said, “I don’t think of The Brave as a military show, because it’s not like it’s the Marines of SEALs…It is a show that spoke to us and felt hopeful, patriotic and moving.” While the Adweek article did mention how “The Brave” failed to hang on to the audience from “The Voice,” it mentioned how out of all the military shows, CW’s “Valor” is the most concerning show as the networks demographic may be unable to connect to the military theme. This opinion may be correct as “Valor” only received a .30 rating in the 18-49 demographic with a total of 1.198 million viewers.

Dynasty #5- A Week Before The Premiere

The countdown to Dynasty is coming to a close as it premieres tonight at 9:00 PM on the CW. E News recently conducted an interview with the cast where they discussed the old and the new series. James Mackay, who will play Steven Carrington, talked about issues with the original storyline such as certain prejudices and a lack of diversity. He said that this is no longer an issue and that the new Dynasty displays values that are fitting with today’s day and age. The cast also reassured old fans that similarities do remain. Elizabeth Gillies, who will play Fallon Carrington, stated how viewers would be able to recognize outfits and dialogue from the original. In addition to the interview with E News, the cast also hosted a formal event with PayleyFest to launch the premiere. While only a preview of the event was released, highlights showed the creators expressing their excitement about bringing the series back with a new spin. Dynasty’s social media presence on Instagram has shown a recent increase. There are various posts counting down to the premiere, each of which contain a catchy slogan. Tonight, fans will see that, “they’re not a family. They’re a dynasty”.