SEAL Team #5 – Media Competition

The fall season currently has three military dramas being produced: SEAL Team (CBS), The Brave (NBC), The Valor (The CW). All three series have premiered and SEAL Team currently has the highest amount of viewers with the second week having 8.39 million viewers (TV By the Numbers). The Valor is ranked last with 1.21 million viewers (TV By the Numbers) on the shows premiere. These military shows are in trouble because, according to an Adweek article, only two are destined to survive. I agree with this idea because the military theme could be overused with three military dramas in the current media marketplace.

I also think that The Valor is the most likely to fail because of how late in the season it premiered. SEAL Team premiered on September 27th and The Brave premiered on September 25th. The Valor only premiered on October 9th. This allowed for The Brave to have three episodes and SEAL Team to have two episodes before the premier of The Valor. This leaves The Valor at a disadvantage. Most military audiences have chosen a show before the series premiered.

Kevin (Probably) Saves The World #4

Kevin (Probably) Saves The World premiered yesterday, October 3rd following ABC’s new show, The Mayor. While The Mayor performed lower than expected, Kevin (Probably) Saves The World was even worse. It drew a 1.0 rating for 18-49 year olds and 4.2 million viewers. Although the rating was quiet low, it managed to tie for second place with NCIS: New Orleans in that demo. Out of total viewers for the 10pm time slot, NCIS placed first, Law and Order True Crime: The Menendez Murders placed second and Kevin (Probably) Saves The World placed third.

I personally believe that Kevin tied with NCIS because they both are older skewed shows, which do not fall in the 18-49 demo. Crime shows are at an all time high in popularity and with Kevin going up against two crime shows, the challenge is already harder. With such a low demo rating for its premier on Tuesday night (This Is Us placing first with a 3.1), I find it will be hard to go any higher throughout the season.

Kevin (Probably) Saves The World #2

Since Kevin (Probably) Saves The World has not aired yet, I wanted to devote this blog post to the religious themes throughout the show. I want to see if this could be detrimental or possible bring a new light to broadcast entertainment. The show has been classified as an angelic-themed drama with the lead actress JoAnna Garcia Swisher saying it reconnects you with spirituality. The show dropped the word ‘Gospel’ from the title in July, which definitely helped widen the audience.

 

Jason Ritter, the main actor in the show, agreed with my point. He told the Hollywood Reporter that “It felt like the original title could be interpreted as exclusive right off the bat,” limiting the audience to only ‘faith-based’ viewers. At the end of the day, creators Tara Butters and Michele Fazekas want the audience to connect to Jason on his journey to become a better person. Whether you are religious or not, anyone can connect to that on some level which is why I found it very smart to drop the word ‘Gospel’ from the title.

Dynasty #4- Talent & Critics

Dynasty is in good hands because the talented Josh Schwartz is developing the series. Schwartz is best known for first producing the The O.C. and for later developing Gossip Girl. Furthermore, the cast has been revealed and viewers will soon be seeing familiar faces. Nathalie Kelley, best known as Grace from UnREAL, will star a main role playing the character Cristal Flores. Entertainment Online has named her to be one of the “breakout stars you need to know” for fall 2017 television. Elizabeth Gillies, previously known as Jade West on Victorious, will play Fallon Carrington. Critics are continuously drawing comparisons between the personality of Fallon and Gossip Girl’s Blaire Waldorf. Although Gillies has expressed concerns about how these are “big shoes to fill”, the producers showed confidence in her abilities having given her the role just one day after her initial script reading. Furthermore, the costume designer is Meredith Markworth-Pollack, who was previously the assistant costume designer for Gossip Girl. Clothing is such an important aspect of Dynasty as it puts emphasis on wealth helping further develop the storyline. Meredith will create a wardrobe for her cast that displays a modern spin of ruffles and giant headwear.

Dynasty #3- Competition

An important aspect that CW must pay close attention to is what shows Dynasty will be competing with during the Wednesday nighttime slot. A major competitor will be ABC’s Modern Family, a multigenerational family comedy, as it also airs at 9:00 PM. Modern Family and Dynasty have similar target audiences, both including teenagers and middle-aged adults. Although Modern Family has consistently held the lead demographic on Wednesday nights, a recent TV By The Numbers article stated that it reached its third-lowest mark ever of 1.9 in ratings. Similarly, Wednesday’s collective ratings for the big 4 networks which include ABC, CBS, Fox, and NBC decreased 30% from the premiere week in 2016. With this decrease in ratings, CW is put at an advantage with their upcoming debut of Dynasty. Reports show that CW has maintained a steady audience unlike these other networks. Dynasty’s other competitors include CBS’s Seal Team, Fox’s Star, and NBC’s Law & Order: SVU. The question is if whether or not lost viewers for the big network shows will shift their attention towards Dynasty. This would give CW a lead by allowing its viewer ratings to increase.

Dynasty #2- Marketing & Buzz

The launch of Dynasty is set to air in three short weeks and old fans are becoming filled with excitement. Los Angeles Times has called this, “throwback Wednesday on the CW”. Although the original series was a success, the producers are making it known through many interviews that there will be differences this time around. It seems that part of the CW’s marketing technique is to publicize these changes in order create talk and to get their audience to spread the word. These specific adjustments such as the show’s location and the content of family arguments are part of the producer’s attempt to make the show now appeal to a wider age demographic. While the original series had complaints about the portrayal of woman, the producers have made it clear that this will not be an issue. Furthermore, the CW has a special Instagram account to publicize information about Dynasty’s upcoming debut. It consists of pictures that over time have revealed the new cast members. There has also been buzz about if members of the original cast will be making any guest appearances. The producers are keeping the audience on their toes by not disclosing any information about this.

Ten Days in the Valley #5

Episode two of Ten Days in the Valley didn’t seem to do so hot, and it’s possible that in the weeks to come, this show will be off air. According to Nielsen, Ten Days in the Valley only earned a 0.4 rating in the 18-49 money demographic and lost approximately 26% of this age group. The program only reeled in 2.62 million viewers, which is a decrease from last week’s premiere by about 24%. It’s interesting because at 9 pm, Shark Tank brought in 4.7 million viewers as one of ABC’s top unscripted programs, but over half of those viewers didn’t stick around for Ten Days in the Valley as the follow-up program.

When joining the Twitter conversation, it’s obvious that minimal viewers tweeted about Ten Days in the Valley this week. But, those that did tweet about it were highly interested in the “whodunit” portion of the show, and showed interest in character relations between Casey and Jane’s ex in the show.

I’m interested in seeing if the amount of viewers for week three stays about the same, or falls drastically, yet again.

The Gifted #5

Tonight, “The Gifted” will air its second episode. This time, however, it will be riding on the coattails of the return of CW’s “Supergirl.” With the hotly anticipated premiere of its third season, “Supergirl” may possibly steal “The Gifted’s” thunder, leaving audiences ‘superhero’d out’ by the time the second episode airs.

“The Gifted” also continues to face stiff competition as it continues to air in the middle of ABC’s “Dancing with the Stars” and NBC’s “The Voice.” Similarly, it will debut alongside the second episode for the second season of CBS’s “Kevin Can Wait,” which may likely have a broader appeal than Fox’s family drama. While “The Gifted’s” premiere showed potential with solid ratings and reviews, it will be a make it or break period for the superhero show over the next few weeks.

Having said that, Fox has continued to let underperforming shows like “Gotham” air for multiple seasons as that show continued to build a cult fan base and even secure an Emmy win this year. So it is possible that if “The Gifted” can justify even decent numbers, it may weather the storm for a second season.

Me, Myself and I #6

Me, Myself and I has a clear Twitter strategy: get online users to watch existing episodes through links to CBS.com (no authentication required) and CBS All Access.

As expected, the tweets that get the highest engagement are not the ones that simply include cast interviews or show scenes, but use identity-defining polls to excite users to share their opinions. For example, one poll asked if users were team pancakes or waffles? It received over 440 votes, while video tweets averaged about 100 likes. Another issue is that the videos emphasize the characters’ and actors’ everyday triumphs and failures, but if you’re not already a committed fan, this will mean little to you.

Everyone from cast members to writers of the show came together for a mass live tweet during the pilot, and have since been consistently promoting the show on Twitter. Creator, Dan Kopelman, went so far as to create an account just to promote the pilot on 9/25.

While Me, Myself & I has made a notable and concerted effort on Twitter, they better develop stickier content if they want to entice nonfans to watch the show.

Cast members of Me, Myself & I live tweet during the pilot on Sept 25, 2017.

Young Sheldon #5

In today’s post, I am going to look at the social media content surrounding Young Sheldon which premiered on Sept. 25 and returns on November 7th for the second episode.

Social media is incredibly important in today’s society and influences media consumers tremendously. It is important for the show to have a large social media presence, but it is also important for the cast members to be active on social media.

Through social media, audience members can interact with each other about the latest episodes, and ratings. Research has even shown a correlation between TV show ratings and social media followings.

Young Sheldon has 12.6K Twitter followers, 299K on Facebook , and 30.K followers on their Instagram Page. Each page puts up new content daily, this is important to reach audience members who have yet to hear about the show.

Iain Armitage, who plays young Sheldon, has 12.6K followers on Twitter, 19.2K on Facebook, and 53.4K followers on his Instagram page. Iain’s mother, who runs his social media pages, makes sure to post daily, with videos pictures, and “retweets” from the Young Sheldon Twitter account. He is continuously engaging fans through his posts and even communicates with them.

I am interested to say how Young Sheldon’s following increases (or even decreases) as the season continues. I myself, will be tweeting updates about the season on my own twitter page @jordancramer4.

These are the 10 most popular shows on social media for the 2016-2017 TV season according to Nielsen.