Black Lightning – The Affects of the Winter Olympics #4

As the Winter Olympics continues to air, networks are making the decision to hold off on airing new episodes¬†of their premiere shows. The CW is among this group that chose to skip airing a new episode of Black Lighting for this week (February 20th). Black Lighting had a drop in rating’s last week (February 13th) from 0.8 to 0.5 for viewers 18-49. The Flash also experienced a similar drop that same night. The decision to skip this week is a good strategy for The CW to maintain good ratings of their premiere shows/episodes.

On the other hand, The CW has turned their social media aim towards advertising other ways to watch Black Lighting. This may allow for the show to continue to gain viewers on other streaming sites and applications. Roku, Amazon Fire Tv, and The CW app are just a few of the services highlighted on The Cw’s social media pages. ¬†With special programming continuing of the Winter Olympics, The CW is using their opportunity to advertise the other streaming sites that allow for viewers to watch their shows.