Tag Archives: CBS Television

The Dovekeepers Publicity and Cross Promotion

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In another interesting move publicity-wise for The Dovekeepers, star Diego Boneta has released a music video for his new song Warrior, which is featured on the soundtrack of The Dovekeepers.  The singer-actor is calling this video his “comeback to music” on JustJared, and said of his Dovekeepers experience “I am very grateful to [executive producers] Mark Burnett and Roma Downey for supporting both of my acting and musical career. Working with Mark and Roma has been one of the greatest experiences in my entire career.”

The video can be found on Diego Boneta’s YouTube account.

The miniseries has also been keeping up their activity on social media sites, encouraging fans to tweet #AskTheDovekeepers for a Q&A video with stars Diego Boneta and Cote De Pablo for CBS.com.  With only one week until the premiere of the series, I would expect these efforts to continue to increase as we get closer and closer to the March 31 premiere.

The Dovekeepers – Publicity

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Publicity for the CBS miniseries The Dovekeepers has been ramped up in recent weeks.  The most prominent of the promotions campaign is that the 30 second ad has begun running on CBS in primetime.  CBS has also been releasing a number of promotional videos on it’s website as well as on YouTube, including set tours with each major cast member.  There have also been segment appearances on shows like Entertainment Tonight and print articles in TV Guide magazine and CBS Watch magazine.

The more interesting of the promotions has been the digital and social media campaign.  The Dovekeepers has been getting decent exposure on the CBS Television website, with features on the front page.  It also has a Facebook, and Twitter, on which they conducted an “Ask the Author” livetweeting session with author Alice Hoffman under the hashtag #TheDovekeepersAskAlice.  More unconventionally the show also has a Pinterest account, on which CBS is releasing the sketches for wardrobe, jewelry and set design as well as promotional stills.   Whether or not this promotion will boost the ratings for the broadcast is yet to be seen.  The Dovekeepers airs on CBS March 31 and April 1.