With just a week until the premiere of the new combination magic and crime series, Deception, the marketing team is enhancing its social media presence. Its Twitter presence embraces meme-culture with GIFs of the stills of the show and humorous captions, in hopes that the ability to relate to the show will improve retweets.

Give yourself a round of applause, you made it! #Deception pic.twitter.com/7KyxXWT9Hz

— Deception (@DeceptionABC) March 2, 2018

More boomerangs are reposted on Instagram and Twitter as well as more formal Facebook posts. The essence of the social media posts show that the team is appealing to a younger demographic–A18-49.

Next Sunday, March 11th on ABC, we will be able to see if this social media presence has paid off.