Tag Archives: NBC Blacklist

NBC Says Goodbye to Allegiance

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NBC Cancels Allegiance

After only five episodes, NBC has officially cancelled Allegiance and removed the show from the Thursday night lineup.  The fifth episode premiered on March 5th to a total audience in 18-49 of 3.28 million with a .8 rating/ 3 share which was pretty consistent with the numbers it generated in the first few episodes.  Although Allegiance is cancelled, they will continue to release the rest of the filmed episodes every Thursday online at NBC.com and the Twitter account remains active.  The cancellation was not surprising, TV By the Numbers has been predicting since the second week that NBC would pull it from the lineup.

The fate of NBC Thursday night is facing uncertainty and is struggling since it abandoned its traditional comedy format.  The Slap has been temporarily moved to the Thursday 10 PM slot from 8 PM.  NBC is trying to leverage the success of The Blacklist and will fill The Slap‘s former spot with Dateline: The Real Blacklist.  The two hour Blacklist themed programming block premiered on March 12th.  The program is hosted by Richard Engel and will be about real life conspiracy themed investigations, playing off the theme of the show. “TV By the Numbers” reported that Dateline averages 7 million viewers overall on its regular Friday edition.  On its Thursday premiere, Dateline came in fourth in its time-slot with 4.51 million total viewers in 18-49, less than its average, but not horrible.  Blacklist is the only savior for NBC on Thursdays– it has improved the time period by 9 million people according to Nielsen.  It will be interesting to see if the following of The Blacklist is strong enough to pull in a good audience for the Dateline themed series.

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Allegiance Week Two

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NBC “Allegiance” Flops During Week Two

The executives at NBC were in for a disappointing Thursday night.  “Allegiance” premiered its second episode this week to extremely lacking results.  The show received a .7 rating and 2 share for 18-49 with 3.65 million total viewers.  It was the lowest performing in its 10 o’clock Thursday night time-slot behind CBS’s elementary with 7.9 million viewers and ABC’s how to get away with murder with 8.44 million total viewers.  NBC’s strategy to place it directly after “The Blacklist” does not appear to be working, and this week “The Blacklist” brought in the lowest ratings it has seen since it was on Monday nights with a 2.4 rating/7 share.  Although the numbers were a little lower than usual, it is still bringing in more viewers than the usual NBC Thursday night comedy lineup.  Most sources and critics online are expecting “Allegiance” to be cancelled pretty rapidly and I would not be surprised if they were right.

The other critique of the show is that it is too similar to FX’s “The Americans”.  After a second episode, the feedback generally is that they are different enough, but “Allegiance” falls short considering the success of “The Americans” has not been overwhelming– this week it received a .3 rating 18-49 with just under one million viewers.  Saturating the marketplace with another cold war era spy shows when the demand is not high was not a good programming decision.

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