NBC “Allegiance” Flops During Week Two

The executives at NBC were in for a disappointing Thursday night.  “Allegiance” premiered its second episode this week to extremely lacking results.  The show received a .7 rating and 2 share for 18-49 with 3.65 million total viewers.  It was the lowest performing in its 10 o’clock Thursday night time-slot behind CBS’s elementary with 7.9 million viewers and ABC’s how to get away with murder with 8.44 million total viewers.  NBC’s strategy to place it directly after “The Blacklist” does not appear to be working, and this week “The Blacklist” brought in the lowest ratings it has seen since it was on Monday nights with a 2.4 rating/7 share.  Although the numbers were a little lower than usual, it is still bringing in more viewers than the usual NBC Thursday night comedy lineup.  Most sources and critics online are expecting “Allegiance” to be cancelled pretty rapidly and I would not be surprised if they were right.

The other critique of the show is that it is too similar to FX’s “The Americans”.  After a second episode, the feedback generally is that they are different enough, but “Allegiance” falls short considering the success of “The Americans” has not been overwhelming– this week it received a .3 rating 18-49 with just under one million viewers.  Saturating the marketplace with another cold war era spy shows when the demand is not high was not a good programming decision.

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