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Media marketing has been on the rise for Criminal Minds: Beyond Borders recently, as seen by their recent commercial during the Super Bowl. Their activity on Twitter also revolved around the Super Bowl this past weekend, sharing a post on which Criminal Minds character should attend the big football event. So, the show has been really marketing towards what viewers are watching currently, and where they are most active on social media. And, for all of the right reasons.

CBS has continued to share commercials promoting their channel, which means they are also financially benefiting from the Super Bowl. So, for Criminal Minds: Beyond Borders to share their commercial as part of the CBS commercial package, they not only gain much needed publicity, but an increase in viewer interest. Basically, by watching the commercial, viewers would want to learn more.

The shows twitter rose from 1, 078 followers, to 2,097 followers in just two days after they aired their commercial on the Super Bowl, an excellent example of how knowing what consumers watch will help benefit ratings and views.