Tag Archives: Super Bowl

Criminal Minds: Beyond Borders Post #2 By Tionge Johnson

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Word Count: 150

Media marketing has been on the rise for Criminal Minds: Beyond Borders recently, as seen by their recent commercial during the Super Bowl. Their activity on Twitter also revolved around the Super Bowl this past weekend, sharing a post on which Criminal Minds character should attend the big football event. So, the show has been really marketing towards what viewers are watching currently, and where they are most active on social media. And, for all of the right reasons.

CBS has continued to share commercials promoting their channel, which means they are also financially benefiting from the Super Bowl. So, for Criminal Minds: Beyond Borders to share their commercial as part of the CBS commercial package, they not only gain much needed publicity, but an increase in viewer interest. Basically, by watching the commercial, viewers would want to learn more.

The shows twitter rose from 1, 078 followers, to 2,097 followers in just two days after they aired their commercial on the Super Bowl, an excellent example of how knowing what consumers watch will help benefit ratings and views.

Rush Hour- Post #2

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The time has finally come. It is the sporting event that Americans look forward to each year. Of course, I am talking about the Super Bowl. Millions will tune in to watch the Denver Broncos play the Carolina Panthers and CBS has the honor of broadcasting the event this year. This is very big for the network and will gain them a lot of viewers and their ratings will be untouched this week. CBS also has the chance to advertise their shows during the Super Bowl and more people than ever will be exposed to commercials about CBS shows. This is a big advantage over other competing networks. I am not entirely sure if CBS is going to, but they really should think about advertising their new show Rush Hour to get people to start talking about it and gain excitement. The show doesn’t air for another month and a half, but this is the best time for them to start the big advertising campaign. They can gather a lot of eyeballs today, and they can put Rush Hour ahead of any other network’s shows that may premiere at the end of March alongside Rush Hour. CBS can lock in an audience during the Super Bowl.