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Since Criminal Minds: Beyond Borders is a spinoff of Criminal Minds, the actors who are more well known to CBS have already been interacting with fans who follow them on social media. The show is doing this in order to maintain the same relationship with their fans as they did with Criminal Minds. The original Criminal Minds series had an average of 91% audience score on Rotten Tomatoes and two of the shows main actors, Shemar Moore and Matthew Gray Gubler (two of the most popular cast members with twitter followers of over 2 million), are most beloved by fans. Both Moore and Gubler continuously interact with their fans on twitter as well as Facebook. Moore even goes as far as choosing a fan of the week (usually a female fan) to call “baby girl,” which he calls one of the female characters in the show.

Criminal Minds: Beyond Borders has been copying the same method, probably after observing the positive response fans from the original show. Using two of the more well known actors, Gary Sinise (CBS’s NCIS: NY) and Daniel Henney (made cameo in Criminal Minds as Matthew Simmons and NCIS: LA), to connect with their fans via twitter and Facebook as well. This way, this show can use them as a brand to garner more viewer attention.