Criminal Minds: Beyond Borders Post #4

Word Count: 204

Since Gary Sinise’s appearance at the grammy’s, and CBS’s inclusion of a Criminal Minds: Beyond Border’s preview on the Super Bowl, the benefits of coming from a popular show and popular channel are beginning to show.

Criminal Minds was the 7th most watched show on CBS, with 8.852 million viewers according to the CBS 2015-2016 rating on An article on stated that CBS as a channel itself drew the third Largest TV audience on record, with 1.4 billion viewers as they also streamed the game on their channel. This means that the third largest audience was watching the Criminal Minds: Beyond Borders commercial as well. And, since it is also a spinoff of a popular show such as Criminal Minds, the show’s viewership has a chance of becoming popular as well. Though there aren’t a lot of reviews yet predicting the popularity of the show, a review came out recently by critic Matt Webb Mitovich telling of its predicted success. He stated that the new spinoff sets in a “Criminal Minds-type case in a different country each week,” and therefore lands Beyond Borders “correctly in the Criminal Minds family but with its own identity.”

The complete review by Matt can be read here:

Criminal Minds: Beyond Borders Post #3

Word Count: 220

Since Criminal Minds: Beyond Borders is a spinoff of Criminal Minds, the actors who are more well known to CBS have already been interacting with fans who follow them on social media. The show is doing this in order to maintain the same relationship with their fans as they did with Criminal Minds. The original Criminal Minds series had an average of 91% audience score on Rotten Tomatoes and two of the shows main actors, Shemar Moore and Matthew Gray Gubler (two of the most popular cast members with twitter followers of over 2 million), are most beloved by fans. Both Moore and Gubler continuously interact with their fans on twitter as well as Facebook. Moore even goes as far as choosing a fan of the week (usually a female fan) to call “baby girl,” which he calls one of the female characters in the show.

Criminal Minds: Beyond Borders has been copying the same method, probably after observing the positive response fans from the original show. Using two of the more well known actors, Gary Sinise (CBS’s NCIS: NY) and Daniel Henney (made cameo in Criminal Minds as Matthew Simmons and NCIS: LA), to connect with their fans via twitter and Facebook as well. This way, this show can use them as a brand to garner more viewer attention.