Author Archives: Carling Mott

Legends of Tomorrow (All About that Twitter)

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If there’s one thing that Legends of Tomorrow is doing correctly, it’s their ability to use social media to their advantage.

The Legends twitter account has over one hundred and twenty three thousand followers. They re-tweet generously, allowing their fans to have a part of the conversation. Every episode is live tweeted from the account with ample promotion ahead of time. Throughout the week there are reminders to watch the show digitally on thecw.com as well as cross-promotion for Arrow and The Flash. 

On Facebook Legends has a little less luck with a little less than 850,000 likes on the page, and while they post the same content, there is a lot of discussion in the comments below. Legends is the most popular on Instagram with three hundred sixty eight thousand followers.

Social Media plays a huge role in a show like this due to the target demo. The younger the crowd the more activity on social media.

Legends of Tomorrow Post 6

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Last week, the heroes of Legends of Tomorrow went to the future.

Nothing too strange for a show literally relying on traveling around in history to try and stop the villian, the future had to happen. This week’s show took viewers of the CW’s other show Arrow, to a rather familiar city, Star City year 2046. Fan’s of Arrow got a sneak peek of what the future could hold for these Legends. But by doing so falls into the trap that many spin-off shows do.

Legends of Tomorrow is a show built upon characters that were very popular in previous shows and the CW wanted to utilize them well, but what they have found themselves in is a hole where they can not build upon anything new. The stakes are high and the world is in danger, but by bringing characters back to a city they already have a life in, and another show in, the CW traps Legends.

You, Me, and the Apocalypse

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NBC has a casting problem, but I doubt it is something they are going to change.

In the new series You, Me, and the Apocalypse NBC relies on fan/crowd favorites to carry the show forward. Three of the main leads have previously been on NBC before, Jenna Fisher The Office, Megan Mullally Will and Grace and Rob Lowe Parks and Recreation and The West Wing. 

How is this a problem you may ask?

New television shows are always hard to come by. They either make it big or crash and burn faster than you can say Nielson. It ruthless. But with NBC if they keep casting the same people, audiences are going to grow to expect the same caliber of a show. They’re going to be disappointed in the turnout of a show and have it crash and burn once they decide to no longer watch the show. Skewing preview numbers, but by episode four having lower ratings than expected.

Legends of Tomorrow Post #5

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The CW Network benefits greatly from a younger audience but because of this their same day ratings tend to be lower. This hasn’t hurt the network in the long run because viewer trends are changing drastically. Many viewers especially younger viewers will stream their favorite television shows online. The network’s own website offers the last five episodes for viewing as well as popular sites like hulu.com streaming as well. The CW also has a streaming deal with Netflix where past seasons of many of their shows can be found.

With so many streaming sites this gives viewers multiple chances to be able to watch these shows giving a rather large ratings bump for Legends of Tomorrow. In the first three weeks alone there has been an avergae jump in viewership of about 1.4 million viewers added into the live plus seven day viewing period. This make Legends a strong contender in the field.

Legends of Tomorrow Post #4

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Legends of Tomorrow finally has it’s big ratings matchup of the season, Shondaland. The hit TGIT lineup on ABC takes away many viewers from competitors and could have been a major blow for the superhero drama. While their target audiences don’t necessarily line-up, many women who do what Legends may jump ship and head back over to TGIT. However the numbers don’t really support that claim just yet. Legends held steady with 2.4 million viewers while Grey’s Anatomy (Legends direct competition) had over 8 million.  However with moving forward this could cause a little damage further down the road for this show.

You, Me, and The Apocalypse Post #1

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You, Me, and the Apocalypse is a show currently airing on NBC Thursday nights at 8, but this is not where this show was first seen. This show is produced in a team effort between NBC Universal’s international arm and Working Title. It aired on cable on Sky 1 in the U.K. in the fall before premiering on broadcast on NBC in the States a few weeks ago. United Kingdom audiences found a fondeness for the show with the Telegraph saying, “it was an enjoyably chaotic affair that devoted much of its first hour to setting up plots and characters. Most of them look worth sticking with for the duration.” While this side of the pond may not feel the same way. TVByTheNumbers has the show as a “likely to be canceled by May 2016” But no word yet on how that would work, with Rob Lowe attached to another show, plus the duality with the shared production companies how production could move forward if the United Kingdom decides to move forward without the U.S. audiences. Only time will tell with this new series.

Legends of Tomorrow Post 3

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Three is an important number in the world of television and film. There’s the rule of thirds for getting the perfect shot, there’s trios of characters like Harry, Ron, and Hermione, and there’s the first three episodes for new television shows.

This kind of makes sense at least.

For a new television show the premiere episode is always daunting, and comes with a lot of pomp and circumstance, but it’s the subsequent episodes that will make and break a new broadcast television show a hit, a bust, or a future example for television students of what not to do.

Legends of Tomorrow has begun to fins it’s groove, but has it found an audience?

Since we can really know exactly how a show is going to preform until it actually when the episode actually debuts. But looking at the other CW show’s that share a universe with Legends of Tomorrow we can compare to see how well this show is fairing. Overall, Legends is down in overall viewers compared to all three DC Comics related content on television, but it’s not doing poorly compared to the CW’s ratings standards. Overall Arrow, The Flash and CBS’s Supergirl all had large rating’s in their respective series premieres before trickling down slowly before settling in at season averages of 3.4 million, 3.8 million, and 8.3 million, respectively, and Legends rounding out it’s first three episodes at 2.8 million. Legends is not far off by any means, and I would even doubt that they are under preforming. They appear to be doing just as expected in the current CW network landscape.

Legends of Tomorrow Post #2

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Inside the Writer’s Room

With several hundred television shows currently on air or streaming online, it takes a lot for a show to stand out. One way shows have tried to grab attention is from social media. Freshman CW drama Legends of Tomorrow has done just that.

With all major stars on twitter and an account boasting one hundred and three thousand followers, its safe to say they’ve made their mark. But a show account is nothing new in the year 2016, a new trend among television show is giving the writers a voice on twitter.

The Legends of Tomorrow writers room twitter account has a meager thirteen thousand twitter followers but with a show only on it’s second episode, and if the CW’s television luck continues to grow, the popularity of this account and other’s like it should increase.