The time has finally come. It is the sporting event that Americans look forward to each year. Of course, I am talking about the Super Bowl. Millions will tune in to watch the Denver Broncos play the Carolina Panthers and CBS has the honor of broadcasting the event this year. This is very big for the network and will gain them a lot of viewers and their ratings will be untouched this week. CBS also has the chance to advertise their shows during the Super Bowl and more people than ever will be exposed to commercials about CBS shows. This is a big advantage over other competing networks. I am not entirely sure if CBS is going to, but they really should think about advertising their new show Rush Hour to get people to start talking about it and gain excitement. The show doesn’t air for another month and a half, but this is the best time for them to start the big advertising campaign. They can gather a lot of eyeballs today, and they can put Rush Hour ahead of any other network’s shows that may premiere at the end of March alongside Rush Hour. CBS can lock in an audience during the Super Bowl.
Author Archives: Nicholas Sabatino
Rush Hour – Post #1
Going with the ever popular trend in Hollywood these days, CBS has decided to sign on and reboot the movie franchise Rush Hour into a television series. Hoping to work off the feeling of nostalgia, CBS is going to be tapping into already a goldmine of a franchise and they will be accessing a very large fan base. There are three Rush Hour movies, all of which were very successful financially, and they starred Chris Tucker and Jackie Chan as two cops forced to be partners, despite coming from different sides of the world and different cultures. The franchise is very funny and action packed. The last movie came out in 2007 and made 140 million dollars in the US. In 2007, that number was considered a successful movie. CBS is hoping that they can get those kind of returns from advertising dollars for the new show.
CBS is going to air the pilot episode on Thursday, March 31 at 10pm. The time slot is pretty late, but I think that the audience that this show is aiming for, the 18-34 male demographic, will stay up and watch it. The show does not bring back Jackie Chan or Chris Tucker, but the two guys replacing them seem very funny and fit for the roles, judging on the trailer. The show is also produced by the people behind the films, so the show is definitely clear to head in the right direction.