Last Man on Earth

The Last Man On Earth is not really alone. There have been recent powerhouse celebs to join the cast such as January Jones from Mad Men, Kristen Schaal from Flight of the Concords, Mel Rodriguez from Getting On, and Cleopatra Coleman.

Fox has a neat promotional campaign that I found interesting. They put up 12,000 fliers in markets New York, Los Angeles, Chicago, Atlanta, Houston, Miami, Philadelphia, Boston, Seattle and San Francisco with Will Forte’s face and a number to call if “anyone is out there”.

In addition to fliers, Fox will have branded vending machines stacked with apocalyptic, survival goodies such as twinkies and flashlights.

The Odd Couple: Countdown to Premiere

Although The Odd Couple won’t be airing until February 19th, there is still buzz about it and it is getting coverage in the entertainment media. As I count down the days to see whether this new incarnation of the beloved 1970s is a hit or a miss, it’ll be interesting to compare The Odd Couple then and now. The original Odd Couple, based upon the hit Neil Simon play, premiered on ABC in 1970 and ran for five seasons. It was produced by Garry Marshall and starred Tony Randall and Jack Klugman. There are similarities between the show’s incarnations. Although the show has new producers, Matthew Perry, Eric Tannenbaum, Kim Tannenbaum, Sarah Timberman and Carl Beverly, Garry Marshall is returning as a consultant. There are also similarities in casting; they are relying on casting one star name with a large Q rating and an actor who has worked steadily but may not have solid name recognition. For example, Tony Randall (Felix Unger in the original) was a movie star and had widespread name recognition at the time of his casting in the original series. His co-star Jack Klugman (Oscar Madison) had worked steadily on Broadway and in television, but was not widely known.

In the new series, Matthew Perry is well-known for his role on the sitcom Friends, while his co-star Thomas Lennon has been a familiar face on television in such shows as Reno 9-1-1 and Sean Saves The World, he may not have wide name recognition (as pointed out in a January USA Today article). However, unlike their predecessors, Klugman and Randall had not been involved in high profile flops. Both Perry and Lennon have had their share of primetime failures since appearing on the successful programs that gave them their big break. Perry has had several failures, including NBC’s short-lived Go On (2012-2013) and Lennon flopped just last season with NBC’s Sean Saves the World (2013-2014). Therefore, with recent flops under their belt, it will be interesting if Matthew Perry, in particular, can excise the Friends curse with this revitalized favorite.

The Slap 2/12/15

With a recent trend towards limited series and event television, NBC is premiering The Slap next week. The 8-week series follows a group of family and friends in the aftermath of one fateful party, where one man slaps another couple’s child. Based on the Australian mini-series of the same name, it has a star-studded cast, including Peter Sarsgaard, Zachary Quinto and Uma Thurman. The controversial storyline could be a risk for network television, which rarely delves into this kind of psychological show.  NBC hopes the edgy subject matter will bring viewers in, even if just out of curiosity.

As far as publicity, NBC has a trailer on its site, as well as YouTube, where it has almost 4 million views. The show has a Twitter account (@TheSlap), mostly comprised of character bios and retweets from excited viewers. As the premiere date gets closer, more and more interviews and articles about The Slap are popping up. No reviews are up yet, so there’s no telling if it will be the awards darling the Australian series was. Even if it isn’t, it’s clear that NBC is pushing the boundaries of their usual content.

Allegiance: The Pilot

“Allegiance” Pilot Premiere

     NBC is changing up its usual Thursday night lineup from comedy to drama. “Allegiance” is a cold war era drama about an American family with secret ties to Russia. Before the premiere, the main buzz surrounding the show was about how similar it was going to be to FX’s show “The Americans”—also a cold war era themed spy show about a family living in America.

“Allegiance” premiered last week on February 5 at 10PM following “The Blacklist” to a disappointing audience. The premiere gathered a 1.1 rating for the 18-49 audience and a 4 share, with 4.98 million total viewers. “Allegiance” is up against “How to Get Away With Murder” on ABC which had a 2.7 rating and 8.34 million total viewers. The general consensus of the reviews were that the show is different enough from “The Americans”, but is still boring. I would not be surprised if Allegiance does not stay around for long! You can watch the pilot episode here and check out their official website.


 

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World’s Funniest Fails

On Friday 1/16/15, FOX’s new 8pm time slot show ‘World’s Funniest Fails’ debuted. While the show’s season premiere rating wasn’t stellar, it did in fact improve the networks average for that time slot beating out the previous reality show FOX put in the time slot, Riot. According to ‘TubeFilter.com’ World’s Funniest Fails was also “the highest rated entertainment program for FOX in the Friday 8PM to 9PM hour in the last nine months (since an episode of Kitchen Nightmares in April 2014) among Adults 18 – 49.” While the show is directed more towards the teenage demographic we see through the initial ratings that it definitely holds some value in the 18-49 demographic. With a debut rating of 1.0 along with 3.3 million viewers, World’s Funniest Fails isn’t off to as bad of a start as people would think for a comedy series in the death slot of entertainment television.

http://www.justjared.com/2015/01/22/terry-crews-worlds-funniest-fails-debuts-to-solid-ratings/

Galavant

Galavant, a musical comedy created by Dan Fogelman in collaboration with Alan Menken and Glenn Slater, is a miniseries on the ABC dockett for a short run at the top of the winter season.  The show is in the 8/7c time slot typically occupied by ABC’s hit Once Upon A Time.  The show debuted on January 4 with the first two of it’s eight episodes. The double header airing continued throughout the series, with two half hour episodes every Sunday.  Though this tactic may have been selected to pull in viewers, or simply to run through the episodes quickly to fit in OUAT’s hiatus, it did not seem to affect the ratings, as Nielsen did not indicate there was any change in ratings between the two half hour programs.