Tag Archives: Allegiance

NBC Says Goodbye to Allegiance

Posted on by

NBC Cancels Allegiance

After only five episodes, NBC has officially cancelled Allegiance and removed the show from the Thursday night lineup.  The fifth episode premiered on March 5th to a total audience in 18-49 of 3.28 million with a .8 rating/ 3 share which was pretty consistent with the numbers it generated in the first few episodes.  Although Allegiance is cancelled, they will continue to release the rest of the filmed episodes every Thursday online at NBC.com and the Twitter account remains active.  The cancellation was not surprising, TV By the Numbers has been predicting since the second week that NBC would pull it from the lineup.

The fate of NBC Thursday night is facing uncertainty and is struggling since it abandoned its traditional comedy format.  The Slap has been temporarily moved to the Thursday 10 PM slot from 8 PM.  NBC is trying to leverage the success of The Blacklist and will fill The Slap‘s former spot with Dateline: The Real Blacklist.  The two hour Blacklist themed programming block premiered on March 12th.  The program is hosted by Richard Engel and will be about real life conspiracy themed investigations, playing off the theme of the show. “TV By the Numbers” reported that Dateline averages 7 million viewers overall on its regular Friday edition.  On its Thursday premiere, Dateline came in fourth in its time-slot with 4.51 million total viewers in 18-49, less than its average, but not horrible.  Blacklist is the only savior for NBC on Thursdays– it has improved the time period by 9 million people according to Nielsen.  It will be interesting to see if the following of The Blacklist is strong enough to pull in a good audience for the Dateline themed series.

Twitter Followers: 4,139

Facebook Likes: 19,663

Allegiance Week Four

Posted on by

The Future of “Allegiance” Looks Bleak

The ratings continued to fall further this week for NBC’s “Allegiance”.  The show pulled in a .8 rating in 18-49 with a 3 share and 3.36 million total viewers, down from last week’s also low .9 rating.  This week the Thursday 10 o’clock hour looked a little different than usual.  “Allegiance” was slated up against the Victoria’s Secret Swim Special on CBS which did slightly better with a 1.0 rating/ 3 share and 4.02 million total viewers in 18-49. ABC had a special two hour Season 1 finale episode of  “How to Get Away with Murder” from 9-11, which pulled in 8.97 million total viewers for a 2.8 rating/9 share.  It will be interesting to see how the numbers of “The Blacklist” and “Allegiance” are affected now that “How to Get Away with Murder” is off until the fall.  “American Crime” will be premiering in the time slot next week which seems like it will be relatively successful from the reviews.  “Elementary” will be back on at its normal time next week as well.

Allegiance is bringing in Giancarlo Esposito who was in Breaking Bad as a new character in March to play an enemy.  In response to that, they did a live Facebook Q&A with him this past Thursday.  The Q&A generated only a little activity.  There were about 70 questions asked and the post got 266 likes.  Seeing as their social media activity is usually so low, I think it would benefit them to do more of these fan engagement types of Facebook and Twitter things instead of posting random promotional graphics sporadically throughout the week.  They seem to be engaging more than before with fans on Twitter and have been retweeting more fan posts, which doesn’t really do much but shows activity.

Here’s the preview for the episode with Giancarlo Esposito:

Facebook Likes: 17,980

Twitter Followers: 3,707

Allegiance Week Three

Posted on by

“Allegiance” Hangs On

The outlook of the third episode of NBC’s “Allegiance” is not as dismal as the second week, but things are still not looking good for the series.  Last Thursday, February 19, the show brought in a .9 rating/3 share and 3.38 million total viewers, up slightly from .7 rating in 18-49.  The episode was filmed in Philadelphia and the plot line was based around the Masonic Temple.  NBC Thursday night as a whole continues to struggle to succeed with it’s new programming, it came in behind ABC, CBS, and Fox with a 1.1 rating /3 share for adults 18-49.  “Allegiance” came in third in its time-slot behind “How to Get Away with Murder” and “Elementary”.  “How to Get Away With Murder” won the 10 o’clock hour by a larger margin– it brought in a 2.8 rating/ 9 share and 8.84 million total viewers for adults 18-49.  Its lead-in “The Blacklist” matched last weeks ratings of the lowest of the season and is not bringing in the amount of viewers that as they would like it to.

Maybe the reason for such unsuccessful ratings for “Allegiance” is the lack of star-power.  Writer-director George Nolfi is responsible for writing “The Adjustment Bureau” and “The Bourne Ultimatum” has a background in action/drama shows similar to “Allegiance”. The show’s biggest star is Hope Davis who made multiple appearances on the HBO show “The Newsroom” as well as the movie “A Special Relationship” where she played Hillary Clinton.  While she has a vast portfolio of past work, she doesn’t seem to have a strong following as she doesn’t even have a twitter account.  Her “Allegiance” husband Scott Cohen gathered his following as Max Medina on “Gilmore Girls” and starred in the USA show “Necessary Roughness”.  He has just under six thousand twitter followers. NBC placed a series order for “Allegiance” in early May during upfront season along with the two other terrorism-dramas “State of Affairs” and “Odyssey”.  Perhaps they missed the mark on the topic that their viewers wanted to watch as they planned their midseason lineup.

Facebook Likes: 16,764

Twitter Followers: 3,553

Allegiance Week Two

Posted on by

NBC “Allegiance” Flops During Week Two

The executives at NBC were in for a disappointing Thursday night.  “Allegiance” premiered its second episode this week to extremely lacking results.  The show received a .7 rating and 2 share for 18-49 with 3.65 million total viewers.  It was the lowest performing in its 10 o’clock Thursday night time-slot behind CBS’s elementary with 7.9 million viewers and ABC’s how to get away with murder with 8.44 million total viewers.  NBC’s strategy to place it directly after “The Blacklist” does not appear to be working, and this week “The Blacklist” brought in the lowest ratings it has seen since it was on Monday nights with a 2.4 rating/7 share.  Although the numbers were a little lower than usual, it is still bringing in more viewers than the usual NBC Thursday night comedy lineup.  Most sources and critics online are expecting “Allegiance” to be cancelled pretty rapidly and I would not be surprised if they were right.

The other critique of the show is that it is too similar to FX’s “The Americans”.  After a second episode, the feedback generally is that they are different enough, but “Allegiance” falls short considering the success of “The Americans” has not been overwhelming– this week it received a .3 rating 18-49 with just under one million viewers.  Saturating the marketplace with another cold war era spy shows when the demand is not high was not a good programming decision.

Facebook followers: 15,810

Twitter followers: 3,414

 

 

Allegiance: The Pilot

Posted on by

“Allegiance” Pilot Premiere

     NBC is changing up its usual Thursday night lineup from comedy to drama. “Allegiance” is a cold war era drama about an American family with secret ties to Russia. Before the premiere, the main buzz surrounding the show was about how similar it was going to be to FX’s show “The Americans”—also a cold war era themed spy show about a family living in America.

“Allegiance” premiered last week on February 5 at 10PM following “The Blacklist” to a disappointing audience. The premiere gathered a 1.1 rating for the 18-49 audience and a 4 share, with 4.98 million total viewers. “Allegiance” is up against “How to Get Away With Murder” on ABC which had a 2.7 rating and 8.34 million total viewers. The general consensus of the reviews were that the show is different enough from “The Americans”, but is still boring. I would not be surprised if Allegiance does not stay around for long! You can watch the pilot episode here and check out their official website.

 

Facebook Likes: 14,163

Twitter Followers: 3,221