Who would have guest that Will & Grace revival would do so well? Um, everyone! With their hilarious and stacked cast returning its no surprised that ratings were outstanding! With 3.0 in 18-49 and 10.2 million viewers, this show is an instant success.

Whether or not the content was actually good, the show had so much in its favor besides having a beloved cast. According to deadline some of the major helpers of the shows success included a massive promotional push by NBC, strong reviews, a bit of nostalgia, and a Thursday Night football weather delay. Either way the show made a phenomenal return. It was NBC’s highest-rated comedy since The Office series finale in May 2013

The wild success of the show may not be surprising but what is a surprising fact is that the season premier is up almost half a million viewers from their last season opener 12 years ago. This show had a lot in its favor so lets see if their content holds up and their viewers stay true in the next coming weeks.

http://deadline.com/2017/09/will-gracepremiere-ratings-greys-anatomy-orville-great-news-1202179363/

I’m worried about the AMA’s. Honestly, they air in a little more than a month and there’s nothing happening on the promotion front. What is hot? Latinos! Yes, as of two weeks ago there was a big announcement for the Latin AMA’s. Billboard just announced the list of nominees but you know what was missing? The date of the show. Ooops! I looked up a different article and it mentioned that it will air on Telemundo on Oct. 26th. Whew! At least they’re getting their promotion machine ready to get ready. The AMAs proper? Not so much. They air on Nov. 19th without a peep of promotion, thus far.

We’ll see what develops.

http://www.billboard.com/articles/columns/latin/7968822/2017-latin-amas-awards-nominations-full-list

As the season premiere of Valor approaches next week, media sites are analyzing the show’s potential for success. Adweek took a look at each broadcast network’s fall season premieres, and concluded their search with the CW’s new programming. Although Adweek acknowledged that the strong female lead in Valor would connect to the CW network’s millennial female demographic, the website doesn’t have much faith in the show itself.

Critics, like those at Adweek, believe Valor’s plot is not strong enough to compete with the other military shows premiering this season on NBC and CBS. While the actors have been noted as potentially successful, their characters don’t seem to be believable army enlisters. Critics argue that while the actors could be successful in other roles, the particular casting choices for this show were poor.

Despite critics suggesting this military drama to be off brand and unbelievable, they are anticipating higher ratings for Dynasty, the reboot of and 80’s primetime SOAP. The female driven drama is expected to serve an audience’s guilty-pleasure, and could be a strong follow for Valor. Hopefully if viewers enjoy the soapy female-targeted Dynasty, they will tune in earlier to watch the female driven military drama.

Ghosted premiered last night to a solid 1.4 rating, holding its entire Simpson’s lead-in during Fox’s Sunday Night comedy lineup. The new show starring Craig Robinson and Adam Scott was up 33% from Son of Zorn, the canceled Fox show that premiered in the same time slot last year. Ghosted was up against Sunday Night Football, which won the night, and Wisdom of the Crowd, which scored a similar rating 1.4 rating.

Ghosted live-streamed Twitter and was available to watch on fox.com last week ahead of the broadcast premiere this past Sunday, October 1st. Robinson and Scott were tweeting ahead of and during the premiere, encouraging fans to engage with them on social media. Scott boasts 1.4 million followers on Twitter. The official account for Ghosted only has 4,200 as of this writing. Leveraging the popularity of the stars should be a wise strategy for the freshman Fox offering.

Will & Grace has just always been one of “those” show. It’s had huge followings and even if people weren’t fans of the show, everyone and their grandmother has sat down and watched at least one episode. Beucase of its popularity its always had high ratings; and what do high rating means- high advertising prices.

In its peak in 2003 a 30 second advertisement cost $414,500. It was the second highest advertising price on television that year.

As a reboot, it’s expected that advertising prices will be high for this fan favorite, but nobody could guess how high prices actually are. A 30 second commercials costs on average $211,856, which puts it in the top quadrant of prime-time TV shows.

Although it’s not as high as the peak of the show, that was never expected, the show needs to rebuild its fan base to get to that top spot again. But what should be noted is that this current price is almost the same cost as it was 11 years ago in the final season. I have no doubt that as the show goes on advertisement prices will rise even higher than they did in the shows prime.

In preparation for the upcoming series premiere of Valor, the CW Network has incorporated social media to engage viewers in the promotional process. The homepage for the show offers links to the Facebook, Twitter, and Instagram accounts all regularly updated with trailers and photos of the cast. The posts also include numerous videos of the actors at premieres and festivals. The Instagram account was started in May, and has only begun to be used frequently within the past few weeks as the October 9^th premiere approaches. One of the main actors, Matt Barr, did a takeover of the account, posting several updates at the iHeart festival throughout the past weekend. Although this promotes a key character of the show, Valor prides itself on standing apart from other military dramas by being female driven. Because of this, the account should incorporate male characters but prioritize advertising the female cast. Christina Ochoa, who plays the lead Nora, should be featured more often with more personal content. It is this character the target demographic will resonate with, and getting to know her better before the premiere would help CW fans connect to a character they’d want to watch a show to follow.