Perhaps it is a good thing that I began blogging about another show because Cooper’s Guide seems to be in trouble. After a nearly month-long hiatus for the Super Bowl, the show returned on Valentine’s Day to a dismal 0.8 rating with 1.74 million viewers, down from a rating of 1.17 for its previous episode. The TV by the Numbers website gives Cooper’s Guide two smiley faces out of five, which indicates the show is “likely to be canceled by May 2016.” Even if the show makes it through the season and I am able to keep blogging about it, it appears unlikely that it will survive to see a second season. Perhaps a lack of promotion during the hiatus to maintain interest was the cause for the drop in ratings. One area the show definitely could have done a better job in is in its social media presence, as the hashtag #CooperBarrett was not particularly active and did not keep fans interested during the break.
Tag Archives: Cooper Barrett
Cooper’s Guide – Post #3
Although, as I mentioned last week, the social media presence of Cooper’s Guide is lacking, the show does have the support of a solid website for fans to visit. On the show’s section of the FOX website, fans have access to full episodes that have aired as well as individual clips. Other available clips include behind-the-scenes interviews with the actors and previews of upcoming episodes. There is also a tab on the site titled “Barry’s Grandma’s Hangover Cure” which encourages fans to tweet their preferred hangover cures using the hashtag #CBHangover (perhaps the producers took notice of my previous blog post which was critical of the lack of hashtags for the show). This is an effective method of keeping fans involved while the show is still on its hiatus.
Cooper’s Guide still boasts average scores on most sites on which fans can rate it, with the lone outlier being TV.com, on which it boasts a significantly higher rating. The numbers are as follows:
5.8/10 – IMDb
51% – Metacritic
8.6/10 – TV.com
50% – Rotten Tomatoes
Cooper’s Guide – Post #2
During the brief hiatus that Cooper’s Guide is undergoing because of post-season football, I decided to look at the social media presence of the show and was disappointed with what I discovered. The show only has slightly over 2,000 followers on its Twitter page. A couple of its stars boast solid followings, with Meaghan Rath and Charlie Saxton having about 55,000 and 42,000 followers, respectively. However, Jack Cutmore-Scott, who plays the title character, only has about 500 followers and Justin Bartha, perhaps the series’ most recognizable actor following his appearances in the Hangover films, does not even have a Twitter page. Furthermore, Cooper’s Guide does not have an easily identifiable hashtag that can be used to discuss the show. This makes it difficult for me to track how often the show is being mentioned on social media, but, even worse, it means that fans do not have a single unified hashtag that they can use to discuss the show with each other. With almost non-existent social media discussion, I wonder how the show will maintain enough buzz to do well after its hiatus.