Blindspot- Post #3

‘Blindspot’ finally premiered this week, and it did not disappoint! The show launched on Monday night to a huge rating and share percentage. ‘Blindspot’ took the number one spot in the 10pm time slot, edging out veteran series, ‘NCIS: Los Angeles’ and ‘Castle’. The show premiered with a 3.1% rating and a 10% share. The show took in a live viewing of 10.06 million viewers.

Behind CBS’s blockbuster, ‘Big Bang Theory’, NBC owned the night with ‘The Voice’ and ‘Blindspot’. As the week progresses, it will be interesting to see the DVR numbers.

It is no surprise that ‘Blindspot’ premiered so well. NBC really pushed hard for the show, using Time Square marketing and a Comic Con panel. It was the most advertised new prime-time show on NBC’s line-up… and it looks as if it really paid off. Because premiere episodes always tend to achieve higher numbers, it will be interesting to see how well the audience sticks in coming weeks.

Scream Queens – Post #1

In a little over three weeks, the highly anticipated two-hour pilot episode of Scream Queens will finally air on FOX at 8 pm. I say finally because of the impact of FOX’s marketing methods, which started way back in February, initially without ever filming a single frame. As producer Ryan Murphy set his key cast members in place, Joe Earley, Fox Television Group’s chief operating officer realized that it didn’t make sense to wait until the first episode was shot to begin releasing ads.

Earley paid special attention to the shows combination of blood and bubblegum, adapting this vibe to the show’s first 12 second teaser featuring a college-aged girl blowing a giant bubble that is popped by a knife revealing the show’s logo. This video was released on February 13th, a Friday. March also consisted of a Friday the 13th, where a second video teaser was released featuring Emma Roberts. The show’s actors as well as Murphy himself have frequently tweeted and uploaded to Instagram to keep potential viewers invested in the show.

Seven months is an unheard of lead-time for a show on broadcast, but it may become more common as TV continues to lose its dependency by viewers to watch content. We will see if the early start was worth it on September 22.