The fall TV season has surpassed its first month of being on air, and the fate of new series are beginning to be announced; renewals, series limitations and general cuts. Scream Queens has yet to hear back from FOX executives, and though it may seem a bit late in the game, patience has become the new norm. Due to increased viewing in live+3 and live+7, broadcasters like FOX are forced to evaluate a plethora of data and then interpret said information. Executives must also balance future revenue opportunities. Since Scream Queens has FOX as its producer, distribution deals are a helpful side aspect to be taken into account. A great benefit from this specific series is that it targets a young female audience – advertisers have trouble reaching this category elsewhere. Ultimately from all of the data, FOX will evaluate the series with all of these factors taken into account. Does FOX foresee a reliable long tail for the future for Scream Queens fans?
Tag Archives: Ryan Murphy
Scream Queens – Post #4
In the aftermath of last Tuesday’s premiere, Scream Queens had a low initial rating of only 1.65. However, after three days, the show added 1.07 ratings from adults ranging from 18-49, boosting the show up to a 2.73 rating. That is a 65% increase and jumped ahead of three shows apart of Tuesday night’s competition. Ryan Murphy’s new horror comedy gained an additional 2 million viewers in these three days via television, as well as 1 million new streaming viewers, totaling out the shows three-day viewership to around 7.3 million. With all viewing platforms taken into account, that’s an 80% increase.
In an interview with Variety, Murphy stressed how these initial numbers are a perfect example of how people are watching their programming when they want to via the best outlet for them. It’s not a huge concern to Murphy at this time, as he is confident that the audience will stick with the show. Going forward, Murphy plans to wait for Live+3 numbers to get a true sense of the ratings for Scream Queens.
Will last night’s ratings prove true to Murphy’s theory?
Scream Queens – Post #2
Scream Queens is set as FOX’s anchor on its all-new Tuesday programming schedule, following Grandfathered featuring John Stamos and Rob Lowe in The Grinder. This is a bold move for the network, but they continue to exude confidence with these adjustments. Tuesday night’s schedule overall is highly focused on female content, leaving Ryan Murphy with the slight hesitation as to whether men will tune in, or not. It’s not a concern for Scream Queens creators, but it is a curiosity to see if men will become a fan of the show’s combination of horror-like elements, comedy and drama.
Pertaining to the show’s pre-production, it was interesting to read in Variety that Jamie Lee Curtis initially turned down her role, despite Murphy writing it specifically for her. Curtis’ primary reasoning was that she had bigger responsibilities back at home. Not taking no for an answer, Murphy created a shooting schedule for Curtis, grouping workdays into four-or-five day periods at a time and limiting her travel. There was no way she could pass this opportunity, and Curtis now considers it the role of a lifetime.
The show airs next week, so let’s see how the ratings pull through in next weeks blog!