Tag Archives: fox.com

Grandfathered Post #11

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With any new show, it is critical to generate both viewership and revenue. Selling ad space for a new television is extremely challenging because advertisers do not want to waste their money on a product that will not sell. Also, when selling advertisements, advertisers want to know who will be watching their advertisements through the show’s viewership demographics to ensure that it is a worthwhile investment.

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All of the already premiered Grandfathered episodes are available on Fox.com, which allowed me to get a preview of some of the ads for this show. One of the most interesting patterns is that the content of the advertisements is very diverse because the viewership demographics are varied. For example, there were commercials that focused on food products like Campbell’s Chicken Noodle Soup, Reese’s and Honey Nut Cheerios, but also advertisements for technological products like the Nexus and the Droid and Google Play. This diverse set of advertisements shows that Grandfathered does not have a specific target audience. Since the show is still new, there is the ability to show a wide array of commercials from Lowes Home Improvements stores to Tide detergent. This flexibility in advertisements will probably become more focused over time as the viewers for the show become more regular.

“Rosewood” Post #11

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I decided to take a look at the type of products and companies that are advertising on the Fox website during full episode recaps of “Rosewood.” I found that there was a wide range of products, however many of the commercials included families and focused on products that families would use together such as products at Best Buy. This ties into the idea that “Rosewood” is promoting itself as a family-oriented show. The show’s Twitter feed draws attention to the relationship of the main character to his sister and his mother. Furthermore, many of the show’s drama revolve around family dilemmas. For example, the last few episodes have watched the main character and his father battle out their differences and go head to head with each other in court. Other advertisements during the show include promotions for Fox’s hit “Empire,” which comes as no surprise since the show follows directly after “Rosewood.” Also, there were a few advertisements for “The Mindy Project,” which is now available on Hulu.

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