“Rosewood” Post #11

I decided to take a look at the type of products and companies that are advertising on the Fox website during full episode recaps of “Rosewood.” I found that there was a wide range of products, however many of the commercials included families and focused on products that families would use together such as products at Best Buy. This ties into the idea that “Rosewood” is promoting itself as a family-oriented show. The show’s Twitter feed draws attention to the relationship of the main character to his sister and his mother. Furthermore, many of the show’s drama revolve around family dilemmas. For example, the last few episodes have watched the main character and his father battle out their differences and go head to head with each other in court. Other advertisements during the show include promotions for Fox’s hit “Empire,” which comes as no surprise since the show follows directly after “Rosewood.” Also, there were a few advertisements for “The Mindy Project,” which is now available on Hulu.


“Rosewood” Post #7

In an effort to stay relevant and alive after weeks of declining viewership, Fox’s “Rosewood” is bringing a slew of stars to gain excitement and buzz around the series. Taye Diggs has been added to the cast list in a reoccurring role opposite Morris Chestnut. The two are no strangers to each other, since they both have starred in “The Best Man Holiday” together. Taye Diggs has just ended a Broadway run of “Hedwig and the Angry Inch”, where he played the lead after Neil Patrick Harris reprised the role. Taye Diggs will play a renowned disease doctor and longtime friend of Morris Chestnut’s character. Diggs has had experience in other medical shows such as “Private Practice” and “Grey’s Anatomy,” thus the casting move could also prove to be a strategic plan to gain viewership from loyal fans of those two veteran and successful medical drama series. The episode is said to air mid November.


Rosewood Post #5

Twitter is the new Nielsen. At least that’s how I am viewing it to get an accurate account of how viewers are responding to Fox’s new comedy-drama series “Rosewood”. Twitter provides the reason why viewership for certain series has soared or fell flat over the course of a week. According to TheWrap, there were many harsh tweets about the series premiere, calling it “cheesy” and “painful.” A good portion of the backlash on Twitter is centered on the series’ writing and casting choices. Many viewers believed the writing was cheesy and the casting especially of Detective Annalise Villa, played by Jaina Lee Ortiz, just was not right. Many were angry that Rosewood’s love interest was not of African American descent. One twitter user tweeted, “Was it too much to ask for Morris Chestnut’s love interest to be a black woman? I mean really?! ‪#Rosewood” I will be interested to see if the producers of “Rosewood” will take feedback from Twitter users, and make some changes.

Rosewood-Post #4


“Rosewood” premiered last night on Fox as the only series premiere of the night across every network. According to Variety, “Rosewood’s” 2.4 rating in 18-49 makes it the young season’s No. 4-rated series premiere, behind “Blindspot,” “The Muppets” and “Life in Pieces.” Majority of viewership came half way through the show, which comes as no surprise since the season 2 premiere of “Empire” was immediately after “Rosewood.” Also, the show advertised a sneak peak clip at the “Empire” season to come in the commercial breaks during “Rosewood.” Thus, “Empire” helped to draw many viewers to the series premiere of “Rosewood.” “Rosewood” managed to pull one of the top ratings across every network, making it a series to look out for this season. I would be curious to find out if fans of “Legends” and “Nurse Jackie” tuned in to see Morris Chestnut as a leading role. Chestnut has had his share of secondary parts amongst TV series. Looking at the series premiere reviews of “Rosewood” it seems as if viewers agree that it was Chestnut’s time to have his own series.

“Rosewood”-Post #3

Whenever one reads an article about Fox’s upcoming series “Rosewood,” the popular series “Empire” will most likely be discussed alongside the new series. Fox appears to be giving an extra boost to its new comedy drama series “Rosewood” by having it lead into “Empire”. However, not only will “Rosewood” be the opener to “Empire,” but it has also taken “Empire’s” original 8pm Wednesday slot. Much of Fox’s success with “Empire” have been due to the networks extensive and early promos for the show starting as far back as May, right after the show was picked up. Furthermore, Slate Magazine claims, “Fox also took things a step further by capping each of Empire’s first ten episodes with an extended, 90-second teaser touting coming attractions—not just for the next week’s episode (standard practice), but for the entire season to come,” which gave “Empire” a leg up to it’s competitors. Slate magazine predicts Fox will thrive off of “Empire’s” success and apply it’s innovative structure to future series in what it calls “The Empire Effect”. Thus, I will be interested to see if “Rosewood” follows in “Empire’s” innovative promotional efforts during its first season. “Rosewood” has already followed “Empire’s” footsteps with early promotions starting as soon as May 7th 2015, right after Fox announced that the series had been picked up.

“Rosewood” premieres next Wednesday night at 8pm on Fox!


Rosewood – Post #1

Rosewood is an upcoming Fox Drama series that centers around a private pathologist as he helps Miami law enforcement solve brutal murders. Morris Chestnut stars in the Todd Harthan (previously known for Psych) series alongside actresses Jaina Lee Ortiz and Gabrielle Dennis. One of the writers credited towards the series is Nkechi Okoro, who is best known for Bones.

The main cast and most of the writer’s room for this new drama is very diverse proving that television for 2015 is “hammering on the door diversity”. It looks like Fox is trying to follow Empire’s success with Rosewood, which adds a diverse lead to the network’s slate. Rosewood will also act as the leading in show for Empire on the station’s schedule. “Fox has recognized that reflecting multiculturalism in its programming is absolutely essential to the company’s survival if it wishes to have continued relevance to millennial and post-millennial audiences.” This adds to Fox’s strategic plan to attract more viewers. Rosewood premieres September 23rd in primetime.