Whenever one reads an article about Fox’s upcoming series “Rosewood,” the popular series “Empire” will most likely be discussed alongside the new series. Fox appears to be giving an extra boost to its new comedy drama series “Rosewood” by having it lead into “Empire”. However, not only will “Rosewood” be the opener to “Empire,” but it has also taken “Empire’s” original 8pm Wednesday slot. Much of Fox’s success with “Empire” have been due to the networks extensive and early promos for the show starting as far back as May, right after the show was picked up. Furthermore, Slate Magazine claims, “Fox also took things a step further by capping each of Empire’s first ten episodes with an extended, 90-second teaser touting coming attractions—not just for the next week’s episode (standard practice), but for the entire season to come,” which gave “Empire” a leg up to it’s competitors. Slate magazine predicts Fox will thrive off of “Empire’s” success and apply it’s innovative structure to future series in what it calls “The Empire Effect”. Thus, I will be interested to see if “Rosewood” follows in “Empire’s” innovative promotional efforts during its first season. “Rosewood” has already followed “Empire’s” footsteps with early promotions starting as soon as May 7th 2015, right after Fox announced that the series had been picked up.
“Rosewood” premieres next Wednesday night at 8pm on Fox!