By Aaron Liebman

Sirius XM Radio Inc.
1221 Avenue of the Americas
New York City, New York, U.S.

Phone: 1-866-528-7474
Website: http://www.siriusxm.com

Company Overview

Sirius XM Radio Inc. is a broadcasting corporation that provides satellite radio services in the United States and Canada. It is the largest radio broadcaster in terms of revenue and has over 25 million subscribers. The company is the result of the merger between Sirius Satellite Radio and XM Satellite Radio. [1]

SiriusXM produces and broadcasts a wide variety of commercial-free music; exclusive talk and entertainment; comedy and news; premier sports and live events; and the biggest selection of Latin music, talk, and sports programming in radio. SiriusXM offers an array of exclusive content that encompasses virtually all interests and genres including Bruce Springsteen, Eminem, Oprah Winfrey, Comedy Central, Howard Stern, and many more. Since most of its subscribers listen to the radio on the go, SiriusXM has partnerships with all major automakers to install satellite radio in their vehicles. [1] [2]

Key Executives:

 James E. Meyer [4][a]

Chief Executive Officer, Sirius XM Radio Inc.

 Scott Greenstein [4][b]

President and Chief Content Officer

Dara Altman [4][c]

Executive Vice President and Chief Administrative Officer

Financial Information (3rd quarter)

Revenue: $961,509
Total Operating Expenses: $676,980
Net Income: $62,894
Top Competitors: Clear Channel Communications, Dial Global, Cumulus Media [5]

The third quarter revenue was up 10.85% from 2012’s third quarter revenue of $867,360. Since SiriusXM Radio has very little advertising, 87% of their total revenue is  from subscription fees [2]. SiriusXM had a total revenue in 2012 of $3,402,040, a 13% increase from their 2011 revenue of 3,014,524. The increase in revenue can be attributed to a 9% increase in average number of subscribers, as well as an increase in subscriptions to premium services, including internet streaming and data services. As of January 17, 2013, Liberty Media Corporation owns 50% in shares of SiriusXM’s common stock. [3]

Automotive Distribution

Courtesy of marketplayground.com

[d]

On November 20th, Sirius XM purchased Agero Inc’s connected vehicle service unit for $530 million. This major purchase will dramatically help SiriusXM broaden their service along with their reach. Agero’s connected vehicle unit will not merely be a selling point to increase radio subscriptions. The purchase of this unit will allow SiriusXM to dominate the connected vehicle market while also broadening the company’s brand as more than simply an entertainment broadcast company. SiriusXM will become a leader in in-vehicle technology. While radio will remain the main focus of the company’s business, the company will move its attention towards providing a variety of car connectivity solutions. SiriusXM will become the in-vehicle source for navigation, radio, traffic alerts, weather updates, and emergency services while providing the company with a large amount of driver data which can be used to predict future user needs and alter product offerings. [6]

On August 21st 2013, SiriusXM launched its “Service Lane” program which offers customers a free 2-month subscription following visits to selected auto dealerships. [7] With the Service Lane program, new- and used- car owners who bring their car in for service at

Courtesy of autoremarketing.com

their local dealership are eligible to receive the temporary free subscription. Service Lane is being used by dealers as a way to build loyalty and show customer appreciation. [8]

[f]

In April of 2013, SiriusXM and BMW announced that BMW customers now receive a one year subscription to SiriusXM’s All Access Package with each new vehicle purchase. This provides customers with in car satellite radio as well as access to streaming content on Sirius XM Internet Radio. The All Access package also comes with a radio app that allows BMW customers to easily listen to their favorite programing at home or in the office on their smartphone or tablet. [9]

Courtesy of bimmerpost.com

[g]

Programming

To commemorate the 50th Anniversary of John F. Kennedy’s assassination, SiriusXM is launching “JFK: 50 Years Later” – a limited-run pop up channel that provides listeners with an opportunity to hear extensive JFK programming. [10] The channel offer multiple

Courtesy of boston.com

perspectives from hosts including Oliver Stone, Chris Matthews, Sarah Palin, Dan Rather and former Secret Service agent Clint Hill. The show will feature guests who will offer their personal reflections about the assassination as well as eyewitness insight. The show debuts at 6:00 am, November 22. [11]

 [h]

SiriusXM subscribers get exclusive listening access to concert premiers from Pearl Jam’s new “Lightning Bolt” tour on “Peal Jam Radio” – channel 22. The channel will broadcast a different show from the tour every Friday at 6pm starting November 18th and will rebroadcast on Saturdays at 7pm. Pearl Jam sat down with Brendan O’Brien, who

Courtesy of guerrillacandy.com

[i]
produced their latest album, for SiriusXM’s “Town Hall” series – an intimate gathering of iconic musicians and entertainers in front of a studio audience of SiriusXM listeners. Pearl Jam Radio features concerts, interviews, greatest hits as well as hidden gems from the band’s celebrated 20-year career. [12]

With the holiday season quickly approaching, SiriusXM launched its holiday music channels on November 4th. With seven commercial free holiday channels, spanning multiple genres and decades of music, SiriusXM provides listeners with the most comprehensive lineup of holiday music on the radio. “Holiday Traditions” on channel 4 will feature classic holiday music from the 40’s through the 60’s. “Holly” on channel 17 will

Courtesy of siriusbuzz.com

feature contemporary holiday tunes from artists such as Kelly Clarkson, Josh Groban, Michael Buble, Miriah Carey and many more. “Navidad” on channel 756  will offer contemporary Latin holidy music with artists such as Gloria Estefan, Marco Antonio, and Jose Feliciano. These are a few examples of the variety of holiday music that is offered on SiriusXM radio. The seven temporary channels will also be available through online streaming at siriusxm.com as well as on the SiriusXM Internet Radio App for smartphones. [13][j]

MySMX

MySMX is new way for subscribers to personalize their SiriusXM Radio Experience. Users can personalize there preferences for over 50 channels to better fit their tastes.

Courtesy of billboard.com

[k]
Users can fine tune their preferences to discover new music and increase the library size of the song selection for a given channel, allowing users to create hundreds of variations. [14]

Sources

Written

[1] http://www.siriusxm.com/corporate
[2] http://investor.siriusxm.com/annuals.cfm
[3] http://investor.siriusxm.com/sec.cfm[4] http://www.siriusxm.com/bios
[5] http://www.hoovers.com/company-information/cs/competition.SIRIUS_XM_Radio_Inc.b9d4eb02dddf9714.html
[6] http://seekingalpha.com/article/1851611-sirius-xm-telematics-worth-billions?source=google_news
[7] http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=786566
[8] http://www.autonews.com/article/20130617/OEM06/306179941#axzz2lBJEZiLH
[9] http://www.bimmerfile.com/2013/04/18/bmw-customers-now-get-one-year-subscription-to-siriusxms-all-access-package-with-new-vehicle-purchase/
[10] http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=808660
[11] http://www.prnewswire.com/news-releases/jfk-50-years-later-launches-on-siriusxm-to-commemorate-the-50th-anniversary-of-president-john-f-kennedy-assassination-232663961.htm
[12] http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=807714
[13] http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=804094
[14] http://investor.siriusxm.com/releasedetail.cfm?ReleaseID=756498

Images

[a] http://satelliteradioplayground.com/wp-content/uploads/2012/12/James-E.-Meyer-Sirius-XM-Radio-CEO.jpeg[b] http://ia.media-imdb.com/images/M/MV5BODkyOTYxMjA1N15BMl5BanBnXkFtZTYwMTI0OTIz._V1._SX294_SY400_.jpg
[c] http://files.shareholder.com/downloads/SIRI/0x0x243733/D3586288-7197-4615-9A67-50C63C015110/daraaltman_resized.jpg
[d] http://marketplayground.com/wp-content/uploads/2011/10/Sirius-XM-Edge-car.jpg
[e] http://assets.dice.com/external/images/empLogos/b7f60971888e91049eb24431b956cea5.gif
[f] http://www.autoremarketing.com/sites/default/files/sirius-xm_1_0.jpg?1377113777
[g] http://www.bimmerpost.com/wp-content/themes/next/mythumb.php?src=http://www.bimmerpost.com/storyimages/4c59d569-9676-1850.jpg&h=736&w=1140&zc=1&s=1
[h] http://inapcache.boston.com/universal/site_graphics/blogs/bigpicture/JFK50_11_21/k01_STA45161.jpg[i] http://www.guerrillacandy.com/wp-content/uploads/2013/10/CUB_3537_1-2.jpg
[j] http://siriusbuzz.com/wp-content/uploads/2007/12/mongo-christmas.gif
[k] http://www.billboard.com/files/styles/promo_650/public/media/mysxm_siriusxm_650.jpg