By: Mayra Najera
Background:
Telemundo Media is a division of NBC Universal. It’s the second largest Spanish-language network in the United States also ranking second largest content producer worldwide. The network delivers its content via Telemundo Network, a Spanish-language television network that carries original productions, news and first-class sports events, and theatrical motion pictures. Telemundo reaches an audience in 210 markets through its 14 stations located across the nation and its broadcast and cable affiliates. Including Mun2, the primary voice for young Hispanics in the United States, entering households through satellite, digital and analog cable. Telemundo Digital Media is Telemundo’s leading digital platform that shares original content, including mobile devices. Telemundo International, it’s international distributor, syndicates content to over 100 countries in more than 35 languages.[1]
Major Competitor: Univision, owned by Univision Communications
November 29, 2012
Telemundo Media performed its best November ratings in network history among total viewers (1,265,000) and adults ranging from ages 18-49 (660,000), during Monday through Sunday primetime. [2]
April 20, 2012
Telemundo Media signed a product-placement deal with Bud Light and Subway for its primetime telenovela “Corazón Valiente.” The products are shown throughout customized in-show experiences where the characters are shown enjoying Bud Light during essential moments of the story and a spotlight for Subway’s Fresh Fit menu. [3]
April 30, 2012
Telemundo Media launched “Mia Mundo,” the first bilingual branded-entertainment crossover series that aired on Telemundo.com and on cable net Mun2. Chevy and Verizon are integrated throughout the webisodes. The main characters will be driving the Chevy Camaro and Chevy Cruze. Verizon Wireless Products will be included throughout the episodes by showing the features of its mobile phones and tablets. The characters will use the mobile applications demonstrating how useful the apps are to their daily life. Viewers will be able to participate on all platforms and will see “minisode” teasers in television and resume watching the entire episode online. Viewers via Telemundo.com and social media will choose the finale. The fans will be able to access exclusive extended scenes, photo galleries and character bios. Viewers will be able to interact with the story and the characters. The grand finale will be delivered as a one-hour special on Mun2. The name of the series “Mia Mundo” is short for “the Modern Independent Achiever (MIA). The series is about the life of the “new Latina woman “featuring a modern young Latina on a journey to find balance in life and love. It is the first time that Telemundo produces original content featuring English-language crossover stars in a web series that is mainly in English with some Spanish. [4]
March 28, 2012
Telemundo Media performed its best quarter in the network’s history. The Nielson ratings indicate that Telemundo’s viewership for Q1 2012 rose up to 10 percent versus Q1 2011 that averaged 1,252,000 total viewers Monday through Sunday in primetime. Telemundo is the only Spanish-language broadcast network with a consistent growth through out the years. [5]
October 5, 2012
Telemundo announced the conclusion of The FAM Study, “a new study of the U.S. Latino population designed to explore the evolution of the Latino family and its impact on television viewing habits and family influence on purchase decisions in key categories.” The participants for the study consisted of more than 1,000 Latino adults from ages 18 and older. “Major findings proved that 86% of Latinos identify “family” as core to their Latino identity; 81% stated that Spanish-language television preserves the language and culture in Latino families; and more than 60% of Latinos look for information and advice within their family across key product categories such as food, financial services and health products.” [6]
5 Major learning’s from The Telemundo FAM Study:
1.Family is the core of the Latino Identity.
2. Several Latino families interact in an “ambicultural” life, including members speaking both Spanish and English. This impacts their mindset, product and media consumption choices.
3. Spanish television correlates with family and culture on a personal level.
4. Hispanic families regularly use electronic devices to success Spanish language content.
5. Latino families view themselves as powerful and positive and interpret challenges as a normal part of life. [7]
November 5, 2012
Telemundo announced that the distinguished Mexican actress Rebecca Jones has agreed on an exclusive contract with its network.“Rebeca Jones’ arrival to Telemundo reconfirms our commitment to bring internationally recognized and talented actors to our productions,” said Joshua Mintz, Executive Vice President of Scripted Programming and General Manager of Telemundo Studios. [8]
November 26, 2012
NBC Universal signed a deal with Verizon FiOs that includes the rights to over-the-top distribution to multiple screens. It includes retransmission-consent for NBC and Telemundo TV stations. The agreement includes the renewal of the cable networks: “USA, E!, Bravo Media, CNBC, MSNBC,NBC Sports Network, Oxygen Media, Syfy, Telemundo Media, Golf Channel, and TV Everywhere. [9]
November 26, 2012
Telemundo Media appoints Peach Gibson Senior Vice President of Creative Services. [10]
Dec 2, 2012
Univision, the dominant Spanish-language network in the United States, renamed their second-largest network Telefutura to Unimás and it was also given a new look. Telemundo and Unimás both compete for second largest Spanish-language network, targeting male viewers in particular. [11]
Dec 3, 2012
Telemundo Media and Powwow have signed a multi-year non-exclusive first look and Production Supervision, Development agreement. Powwow is a dominant independent production and development house serving the media industry. [12]
Upcoming Projects
Dec 19, 2012
Telemundo will broadcast live the “Miss Universe 2012” pageant on Wednesday, December 19 at 8pm ET7C from Planet Hollywood Resort and Casino in Las Vegas. The night will start off with “Camino a la Corona” (7pm/6c), a Telemundo special dedicated to the nineteen Latinas participating in Miss Universe 2012 pageant. For the first time, Hispanics will be able to vote during the semifinals on www.Telemundo.com/MissUniverso. To cast a vote one must have a valid email account. People who live in, and are a legal resident of, any of the countries of the contestants are allowed to vote up to ten times. The contestant with the most fan votes will be announced on December 19, 2012. [13]
September 7, 2012
Telemundo acquires the U.S. rights to the Mexican soccer Club Leon, a popular team recently promoted to the first division for ’12-13. This comes after Univision secured the rights to the Liga Mx club Chivas de la Guadalajara at the start of 2013. Earlier this year, four clubs: Toluca, Tigres, Puma and Monterrey left Telemundo for Univision. [14]
October 21, 2012
Telemundo Media acquired the Spanish-language U.S. right to FIFA World Cup soccer from 2015 through 2022. Fox Sports and Telemundo Media outbid Univision and ESPN. “The acquisition of the FIFA World Cup, one of the world’s great sporting events, speaks directly to the commitment NBCUniversal has made in the future of Telemundo and to our diverse U.S. Hispanic communities that we serve,” said Lauren Zalaznick, chairman of NBC Universal entertainment & digital networks. The FIFA package includes all platforms with the except of radio, including the 2015 FIFA Women’s World Cup in Canada, the 2018 FIFA World Cup in Russia, the 2019 FIFA Women’s World Cup, the 2022 FIFA World Cup in Qatar, FIFA Confederations Cup and all Under-20 and Under-17 FIFA World Cup matches. [15]
1. http://telemundomediakit.com/telemundo/
3. http://rbr.com/bud-light-subway-integrate-with-corazon-valiente/
4. http://rbr.com/telemundo-signs-chevy-verizon-for-mia-mundo/
5. http://rbr.com/best-quarter-ever-for-telemundo/
6. http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=35368
7. http://telemundomediakit.com/2012/10/05/telemundo-medias-fam-study-familia-americana-moderna/
8. http://telemundomediakit.com/2012/11/05/mexican-novela-star-rebecca-jones-signs-with-telemundo/
9. http://www.multichannel.com/telco-tv/tv-everywhere-rights-are-part-nbc-verizon-carriage-pact/140409
12. http://tv.broadwayworld.com/article/POWWOW-Signs-First-Look-Deal-With-Telemundo-Media-20121206
14. http://telemundomediakit.com/2012/09/07/telemundo-lands-u-s-rights-to-mexican-soccer-club-leon/
15. http://www.hollywoodreporter.com/news/telemundo-world-cup-soccer-252003