Beginnings

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Radio One is targeted at minority audiences and was itself founded by an African American woman, who continues to own a majority stake in the company. Catherine Hughes began her career in gospel radio in Washington DC, before eventually buying her first station with the help of bank loans, her own savings, and a loan from the African American venture capital firm Syncom, which funded African American media start-ups. Hughes’ overcame constant struggles with debt, eventually hosting her morning drive show herself as the bank refused to allow her to pay a salary for someone to host the slot.

Gradually, Hughes’ venture achieved profitability and expanded, though she still had to contend with banks that insisted she programmed her stations to include white music for white audiences. Hughes was convinced that black programming was the way to profitability, and the entire history of her company vindicated her insight and self-belief.

Hughes retired in 1993 and was replaced by her son Alfred C. Liggins III, who oversaw the massive expansion of the station in the 1990s, following the relaxation of ownership rules. Ironically, Hughes had feared that relaxing ownership rules would concentrate ownership in the hands of a few large corporations: Radio One has become the largest African American owner of stations in the United States [3]

In 2012, Radio One was expected to generate revenues of $433 million dollars. When asked how she had the vision to start such a venture, Hughes pointed to her need to take care of her son. She did not want him to become another statistic as part of the loss of African American youth in our society [4].

In 2013, Radio One acquired a majority stake in Reach Media. This allowed the company to expand its black talk radio programming, designed to offer an alternative voice to white conservatives such as Rush Limbaugh. The network features the Reverend Al Sharpton and other popular African American hosts and commentators [5].