Disney/ABC

 

500 South Buena Vista Street
Burbank, CA 91521-4581
(818) 560-1000
www.disneyabcpress.com

History/About the Company

In 1995, Disney/ABC Television Group was born when The Walt Disney Company announced that it would acquire Capital Cities/ABC Inc. for $19 billion [1].

Since then, Disney/ABC Television Group has expanded to provide entertainment, news and kids programming to viewers via more than 200 affiliated stations across the U.S. Disney/ABC Television Group’s properties include ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, Freeform, formerly known as ABC Family, as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Company’s equity interests in A+E Networks and Hulu round out the Group’s portfolio of media businesses [2].

 Key Senior Executives

Channing Dungey’s new presidency makes her the first African-American to ever lead a major broadcast network. Formerly the executive vice president of ABC drama development, Dungey helped develop series such as “Scandal,” “Quantico,” “Marvel’s Agents of SHIELD,” “How to Get Away With Murder” and “American Crime” [3].

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Chairman and CEO of The Walt Disney Company (Courtesy of Disney) https://thewaltdisneycompany.com/about/

Finances

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(Courtesy of Yahoo! Finance) http://finance.yahoo.com/q?s=DIS

The Disney/ABC Television Group is publicly traded under The Walt Disney Company (DIS) on the New York Stock Exchange. On Friday, April 22, DIS closed out at $103.77 per share. In the past three months, Disney’s stock prices have been on a pretty steady incline, with a brief dip in early February. The recent strong numbers are a direct result of the Disney release of “Star Wars: The Force Awakens.” Global success of the movie drove record quarterly operating income at both Studio Entertainment and Consumer Products & Interactive Media, which grew at 86% and 23%, respectively [4]. The company reported their quarter one earnings call for 2016 on February 9, 2016. The earnings results webcast can be heard here: https://ditm-twdc-us.storage.googleapis.com/q1-fy16-earnings.mp3.

It was announced on Thursday, April 21, that the Walt Disney Company sold its 50% stake in Fusion, the multi-platform network launched in 2013, making Univision the sole owner. As the majority owner of Fusion, Univision (NYSE: UCI) will create a separate media group that will include recently acquired The Onion and other digital properties. Univision also will take over ABC’s role in handling distribution and ad sales for Fusion’s multi-platform network and will have editorial control [5]. Disney has been changing its own channel line up, rebranding its ABC Family channel as Freeform, targeting millennial women, while investing in Vice Media Inc., which focuses on young men [6]. In recent years, Fusion has been losing money, making the company’s move, most likely, a financially smart one.

2016-2017 Season

Named as the new president of ABC Entertainment, Channing Dungey faces the hard task of mending an ABC schedule with some holes. With five of its nine half-hour comedies already scheduled to return in 2016-17, and another two virtual shoe-ins for renewal, ABC’s sitcom lineup is arguably the strongest on TV. Certainly it is the most stable; “Modern Family” and “The Middle” next fall will embark upon their eighth seasons, while the homegrown “Black-ish” is getting closer to beginning syndication with its season three pick-up [7].

Set to premiere next for ABC is “Uncle Buck,” based on the hit movie of the same name. The series will star Uncle Buck (Mike Epps) as a fun-loving but irresponsible guy who needs a job and a place to stay. His brother and sister-in-law need some help around the house, wondering if they could be the answer to each other’s problems [8]. The show is set to premiere this Summer on June 14, following a preview of the revived game show “To Tell the Truth,” Hosted by “Black-ish” star Anthony Anderson.

To get a sneak peek at the new comedy series “Uncle Buck,” starring Mike Epps and Nia Long, click the link to view the official trailer: http://abc.go.com/shows/uncle-buck/video/most-recent/VDKA0_1thuvv8f

Along with “To Tell The Truth,” “100,000 Pyramid,” another game show that is being rebooted from the original, will make its debut on Sunday, June 26 at 9 p.m. following the second season premiere of “Celebrity Family Feud.” Both “Pyramid,” which was originally aired in 1973 and hosted by Dick Clark, and “To Tell the Truth,” which aired in 1956 and was hosted by Budy Collyer [9], will bring a new and older skewing audience to ABC during primetime on Sunday nights.

In The News

On February 28, 2016, ABC aired the 88th Academy Awards hosted by comedian Chris Rock, which brought its lowest ratings in eight years. The network has been airing the Oscars since the emergence of television, outside of the periods in the 1950s and 1970s when the award show was aired on NBC [10]. The low viewership was seen as surprising seeing that this year’s Oscars were one of the most talked about awards in recent years, due to backlash and protests over the Academy’s lack of diverse nominees [11]. Also making news was Leonardio Decaprio’s first Academy Award win. Chris Rock held the controversial hosting gig, addressing #OscarsSoWhite with a mixture of jokes and serious statements [12]. Despite all of the talk around and leading up to the event, viewers decided not to tune in, as the numbers clearly speak for themselves.

On Monday, April 18, Ben Sherwood unveiled a plan for ABC to expand the availability of its programming via authenticated streaming platforms by offering to establish such deals on behalf of its 200-plus affiliate stations around the country. The initiative dubbed “Clearinghouse” is described as a “turnkey” solution for ABC’s affiliate stations. Sherwood said that the 14 ABC affiliates in the Hearst TV station group have agreed to lead the pilot program for a technological and administrative template that ABC has hammered out with DirecTV for its Watch ABC app [13].

The new “Pyramid” game show will be hosted by Michael Strahan, who on Tuesday, April 19, announced that he would be leaving his daytime gig at “Live! With Kelly and Michael” for a full-time role on ABC’s flagship morning show “Good Morning America” [14]. With GMA’s ratings leadership in extreme danger of being overshadowed by NBC’s “Today Show,” executives at ABC have come up with something that looks great on paper – adding more of Michael Strahan, the former football player who has transformed himself into one of the most winning personalities on today’s TV screen [15]. ABC’s Summer Schedule is sure to be a busy one, packed with a new spinoff series and various rebooted game shows featuring various of celebrities.

On Wednesday, April 20, Disney Channel unveiled plans for the 100th DCOM Celebration, a summer programming marathon centered on the airing of the network’s 100th original move since 1997. Things kick off May 27 with a four-day marathon of the 51 most popular original movies followed by encore presentations of these and every other movie in the franchise through June [16]. Releasing 100 movies in 19 years is no small feat, and is surely something to celebrate!

Sources

[1] Fabrikant, Geraldine. “Walt Disney To Acquire ABC In $19 Billion Deal To A Giant For Entertainment.” The New York Times. The New York Times, 31 July 1995. Web. 22 Apr. 2016. http://www.nytimes.com/1995/08/01/business/media-business-merger-walt-disney-acquire-abc-19-billion-deal-build-giant-for.html?pagewanted=all
[2] “Overview.” Our Business Areas. Disney, n.d. Web. 22 Apr. 2016. http://datg.disneycareers.com/en/our-business-areas/overview/
[3] Birnbaum, Debra. “Channing Dungey Named ABC Entertainment President, Replacing Paul Lee.” Variety. Variety Media, LLC., 17 Feb. 2016. Web. 22 Apr. 2016. http://variety.com/2016/tv/news/channing-dungey-abc-entertainment-president-1201708379/
[4] The Walt Disney Company. THE WALT DISNEY COMPANY REPORTS RECORD QUARTERLY EARNINGS FOR THE FIRST QUARTER OF FISCAL 2016. N.p., 9 Feb. 2016. Web. 22 Apr. 2016. https://ditm-twdc-us.storage.googleapis.com/q1-fy16-earnings.pdf
[5] Jarvey, Natalie. “Disney’s ABC Sells Fusion Stake to Univision.” The Hollywood Reporter. The Hollywood Reporter, 21 Apr. 2016. Web. 22 Apr. 2016. http://www.hollywoodreporter.com/news/disneys-abc-sells-fusion-stake-886643
[6] Palmeri, Chritopher. “Disney Pulls Out of Fusion Joint Venture With Univision.” Bloomberg.com. Bloomberg, 21 Apr. 2016. Web. 25 Apr. 2016. http://www.bloomberg.com/news/articles/2016-04-21/disney-pulls-out-of-fusion-joint-venture-with-univision?cmpid=yhoo.headline
[7] Crupi, Anthony. “Laugh It Up: Already Flush With Comedies, ABC Looks for More Homegrown Sitcoms for 2016-17.” AdAge. AdvertisingAge, 21 Mar. 2016. Web. 22 Apr. 2016. http://adage.com/article/media/flush-comedies-abc-seeks-homegrown-sitcoms/303203/
[8] “Watch Uncle Buck TV Show – ABC.com.” ABC. Disney, n.d. Web. 22 Apr. 2016. http://abc.go.com/shows/uncle-buck
[9] McLennan, Cindy. “To Tell the Truth, $100,000 Pyramid: ABC Game Show Reboots Coming in June – Canceled TV Shows – TV Series Finale.”Canceled TV Shows TV Series Finale. TV Series Finale, 20 Apr. 2016. Web. 22 Apr. 2016. http://tvseriesfinale.com/tv-show/tell-truth-100000-pyramid-abc-game-show-reboots-coming-june/
[10] Guerrasio, Jason. “The Oscars Had the Lowest Ratings in Years, and ABC Is Trying to Get Control to Revamp Them.” Business Insider. Business Insider, Inc, 01 Mar. 2016. Web. 22 Apr. 2016. http://www.businessinsider.com/oscars-abc-contract-2016-3
[11] The Show Averaged 34.3 Million Viewers on Sunday Night. “Oscars Brings in Third-lowest Viewership in History.” CNNMoney. Cable News Network, 29 Feb. 2016. Web. 25 Apr. 2016. http://money.cnn.com/2016/02/29/media/oscars-ratings-academy-awards/
[12] Griggs, Brandon. “Chris Rock: ‘You’re Damn Right Hollywood Is Racist'” CNN. Cable News Network, 29 Feb. 2016. Web. 22 Apr. 2016. http://www.cnn.com/2016/02/28/entertainment/chris-rock-oscars-so-white-feat/
[13] Littleton, Cynthia, and David S. Cohen. “ABC Tries to Expand Affiliate Streaming Access with Clearinghouse Initiative.” Variety. Variety Media, LLC., 18 Apr. 2016. Web. 22 Apr. 2016. http://variety.com/2016/tv/news/abc-affiliate-streaming-clearinghouse-watch-abc-1201755595/
[14] Holloway, Daniel. “‘Uncle Buck,’ ‘To Tell the Truth’ Premiere Dates Set as ABC Unveils Summer Schedule.” Variety. Variety Media, LLC., 19 Apr. 2016. Web. 22 Apr. 2016. http://variety.com/2016/tv/news/uncle-buck-to-tell-the-truth-premiere-dates-abc-summer-1201757030/
[15] Steinberg, Brian. “ABC’s Morning Madness: Will Michael Strahan Blitz Score Touchdowns for ‘GMA,’ ‘Live’?” Variety. Variety Media, LLC., 20 Apr. 2016. Web. 22 Apr. 2016. http://variety.com/2016/tv/news/michael-strahan-good-morning-america-abc-kelly-ripa-1201757700/
[16] Hipes, Patrick. “Disney Channel Original Movie ‘The Swap’ Set As Network Plans 100-Pic Celebration.” Deadline. Penske Business Media, LLC., 20 Apr. 2016. Web. 22 Apr. 2016. http://deadline.com/2016/04/disney-channel-original-movie-the-swap-dcom-marathon-1201741163/

Discovery Communications

Discovery Communications' logo

Discovery Communications’ logo [27]

Contact Information

One Discovery Place
Silver Spring, MD 20910 [1]

240-662-2000

https://corporate.discovery.com/

Key Executives

David Zaslav President and CEO Discovery Communications

David Zaslav                       President and CEO
Discovery Communications[2]

 

President Discovery Networks International

Jean-Briac (JB) Perrette President
Discovery Networks International [3]

Andrew Warren Chief Financial Officer and Senior Vice President

Andrew Warren                       Chief Financial Officer and Senior Vice President [4]

Marjorie Kaplan President of Content Discovery Networks International

Marjorie Kaplan                         President of Content
Discovery Networks International[5]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

History

Discovery Communications was founded in 1985 by John Hendricks [6]. On June 17, 1985 The Discovery Channel was launched on air to about 156,000 subscribers in the United States and premiered the show “Iceberg Alley,” a program about the North Atlantic waters. Two years later, Discovery Channel premiered one of its most popular traditions, “Shark Week.”

In 1991, Discovery Communications acquired its second channel, TLC for $30 million [7], and soon after, purchased Animal Planet in 1996.

Animal Planet Logo

Animal Planet Logo [28]

After rapid growth and expansion, by 2001, The Discovery Channel became the nation’s most distributed television brand. This significant growth increased as Discovery Communications spread into other countries, as well as acquired more channels. By 2004, the company had reached over 1 billion subscribers worldwide [8].

Today, Discovery Communications owns over 50 different channels and media companies including The Oprah Winfrey Network, Science Channeland Eurosport [9]. Discovery Communications reaches 3 billion subscribers worldwide and is available in over 220 markets [10].

Finances

Discovery Communications stocks

Discovery Communications stocks [11]

Discovery Communications is a publically traded company and has seen fluctuations in its stock throughout the last several months. Despite these fluctuations, in the past three months, the company’s stock has yet to fall below $24.33 per share and has hit its high at $29.42 per share on Friday, March 18, 2016. After several months of having stocks below their simple moving average, the company was able to surpass this on March 1, 2016 [12]. Since then, Discovery Communications has seen a positive trend in their stock prices, with their stocks having not fallen below the simple moving average in almost two months. Discovery Communications is set to release their first quarterly report on May 5, 2016.

Winter Releases

President Obama on DNews [13]

On April 11th, President Obama hosted five episode of Science Channel’s “Science Presents DNews,” in which he discussed a variety of topics ranging from pollution to medicine to technology [14]. The partnership between Science Channel and the White House aligned with the White House Science Fair that took place on April 13th as well as the US Science and Engineering Festival that also took place throughout that window.

 

For Peete’s Sake

“For Peete’s Sake” is a reality TV show that premiered on OWN: the Oprah Winfrey Network on March 19, 2016. “For Peete’s Sake” follows the lives of the family of former NFL player, Rodney Peete and his wife, “21 Jump Street” actress, Holly Robinson Peete [15]. The show takes a comedic look at Rodney and Holly’s four kids, as well as Robinson Peete’s eccentric, 80-year-old mother. OWN‘s latest docuseries has been added to the network’s Saturday night schedule. It was produced exclusively for The Oprah Winfrey Network by Tremendous! Entertainment and has signed on Colleen Needles Steward, John Ferriter, Kyell Thomas, Shannon Keenan Demers and Andy Meyer as producers, alongside the Peete’s, who will also be executive producers on the show [16].

 

It’s Not You, It’s Men

Also premiering on The Oprah Winfrey Network this season is “It’s Not You, It’s Men,” a relationship talk show hosted by musicians, Tyrese Gibson and Rev Run [17]. The show uses Gibson’s status as a bachelor and single father to contrast Rev Run’s 20 years of marriage in an attempt to generate with diverse opinions and conflicting viewpoints. Each episode, Gibson and Rev Run use their difference in experience to discuss topics such as modern romance, dating, and relationships with a featured celebrity guest. Past guests have included Jordin Sparks, Marlon Wayans, and Vin Diesel. “It’s Not You, It’s Men” premiered on January 23, 2016. It is produced by CBS Television Distribution in association with Voltron Productions and Simmons/Lehman productions. Gibson and Rev Run are executive producers on the show along with Jerome Martin, Isabella Castro, Michael Lehman, and creator/showrunner Eric Pankowski [18].

 

New Programming and Upfronts

Following Discovery’s success last year in not spending money on a lavish upfront party, Discovery has opted to take a similar approach this year, and has broken up their upfronts into 14 smaller agency presentations throughout the country, and have decided to reallocate the former upfront money to content production [19]. The goal in this is to expand and improve content, while also increasing the Discovery Communications presence internationally.

Discovery Channel

Discovery Channel Logo. Image courtesy of Hollywood Reporter [26].

Discovery Channel Logo. [29]

In an effort to gain new viewers, Discovery Channel is adding their first two scripted television series. The first, titled “Harley and the Davidsons,” is a miniseries that follows the story of William Harley and Arthur Davidson, creators of the iconic motorcycle. Discovery is hoping to attract audiences to the series by featuring “Game of Thrones stars, Michiel Huisman and Robert Aramayo [20]. The show is set to air September, 2016. The second scripted series, entitled “Manifesto,” is an FBI drama from the minds of Kevin Spacey and Dana Brunetti and tells the story of one man’s search and take down of “Unabomber,” Ted Kaczynski [21].

TLC

The Learning Channel Logo

The Learning Channel Logo [30]

Following major scandals in the past several years with both “Here Comes Honey Boo Boo” and “19 Kids and Counting,” TLC is trying hard to gain back audiences it may have lost. Because of this, The Learning Channel also has ordered its first scripted series, to be produced by Tyler Perry. The show will follow a young woman forced to return to her home in a trailer park amid scandals in her life in D.C. [22]. Additionally, the network hopes to further pick up more viewers by adding two shows that follow a similar format as “Trading Places,” as well as two other shows about large families that will likely take the place of “19 Kids and Counting.”

Additionally, this summer TLC will be launching under a new campaign with the slogan: “I Am.” The “I Am” campaign uses its current stars and shows to encourage viewers to think positively about themselves, and to recognize the unique aspects of themselves that make each person special. In light of TLC’s recent controversies, TLC president and general manager, Nancy Daniels, said “with real people, real things happen.” The campaign symbolizes the network’s desires to move on from the scandals, and to remind their viewers of their positive message.

 

What’s Next

On April 19, Discovery Communications and HBO announced that they would join together in purchasing equity stakes in OTOY, a virtual reality and 3D graphics company [24].

OTOY Logo

OTOY Logo [23]

Both Discovery and HBO hope to use this newfound access to holographic technology to produce innovative forms of technology on various different media platforms. Discovery aims to get this content out on TV, web, mobile, as well as to create wearable technologies for both virtual reality and augmented reality [25]. Discovery hopes that this outlet will be the source to “[take] Discovery VR, to a whole new level” [26].

 

 

 

Works Cited

[1] “Discovery Communications, Inc.Discovery Communications Inc. N.p., n.d. Web. 24 Apr. 2016.

[2] “David M. Zaslav.” (n.d.): n. pag. Discovery Communications Inc. Discovery Communications. Web. 23 Apr. 2016.

[3] “Jean-Briac (JB) Perrette.” (n.d.): n. pag. Discovery Communications Inc. Discovery Communications. Web. 23 Apr. 2016.

[4] “Andrew Warren” (n.d.): n. pag. Discovery Communications Inc. Discovery Communications. Web. 23 Apr. 2016.

[5] “Marjorie Kaplan” (n.d.): n. pag. Discovery Communications Inc. Discovery Communications. Web. 23 Apr. 2016.

[6] DiscoveryComms. “Discovery Communications Founded with Launch of Discovery Channel.YouTube. YouTube, 18 June 2015. Web. 24 Apr. 2016.

[7] “Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc.Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc. N.p., n.d. Web. 24 Apr. 2016.

[8] “Discovery Communications Through the Decades.Discovery Through the Decades. N.p., n.d. Web. 24 Apr. 2016. <http://30yearsofdiscovery.com/>.

[9] “Discovery Communications, Inc.Discovery Communications Inc. N.p., n.d. Web. 24 Apr. 2016.

v[10] Discovery Communication: AT A GLANCE.” (n.d.): n. pag. Discovery Communications Inc. Web. 

[11] “Discovery Communications, Inc.Yahoo! Finance. N.p., n.d. Web. 24 Apr. 2016.

[12] “Discovery Communications Inc. Series A DISCA (U.S.: Nasdaq).DISCA Advanced Charting. N.p., n.d. Web. 24 Apr. 2016.

[13] DNewsChannel. “President Obama Explains Scott Kelly’s Year In Space.YouTube. YouTube, 11 Apr. 2016. Web. 24 Apr. 2016.

[14] “Obama To Present Science Channel Segment All Week.Deadline. N.p., 11 Apr. 2016. Web. 24 Apr. 2016.

[15] “Holly Robinson Peete and Rodney Peete to Star in New Docuseries on OWN.Oprah.com. N.p., n.d. Web. 24 Apr. 2016.

[16] “OWN Orders Holly Robinson Peete and Rodney Peete Docuseries.The Hollywood Reporter. N.p., n.d. Web. 24 Apr. 2016.

[17] OWN. “Tyrese and Rev Run’s Sage Advice for the Single Ladies | It’s Not You, It’s Men | OWN.YouTube. YouTube, 12 Mar. 2016. Web. 24 Apr. 2016.

[18] “Watch: OWN Previews New Primetime Series ‘It’s Not You, It’s Men’ (Tyrese Gibson & Rev Run Host).Shadow and Act. N.p., n.d. Web. 24 Apr. 2016.

[19] Lynch, Jason. “Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back.AdWeek. N.p., 31 Mar. 2016. Web. 25 Apr. 2016.

[20] Littleton, Cynthia. “‘Game of Thrones’ Actors to Star in Discovery Miniseries ‘Harley and the Davidsons’.Variety. N.p., 07 Jan. 2016. Web. 25 Apr. 2016.

[21] Wagmeister, Elizabeth. “Kevin Spacey, Dana Brunetti FBI Drama ‘Manifesto’ Lands Series Order at Discovery Channel.Variety. N.p., 31 Mar. 2016. Web. 25 Apr. 2016.

[22] Lynch, Jason. “Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back.AdWeek. N.p., 31 Mar. 2016. Web. 25 Apr. 2016.

[23] “OTOY TO PRESENT ENTERPRISE CLOUD PLATFORM AT NVIDIA GPU TECHNOLOGY CONFERENCE.Visual Computing Leadership from NVIDIA. N.p., n.d. Web. 24 Apr. 2016.

[24] “HBO, Discovery Acquire Stakes in 3D Graphics Firm Otoy to Create Holographic Content.Variety. N.p., 19 Apr. 2016. Web. 24 Apr. 2016.

[25] “HBO and Discovery Invest in OTOY to Create Universal Publishing Platform for TV, Movies and Original Holographic Content • OTOY.OTOY HBO and Discovery Invest in OTOY to Create Universal Publishing Platform for TV Movies and Original Holographic Content Comments. N.p., 19 Apr. 2016. Web. 24 Apr. 2016.

[26] Villarreal, Yvonne. “HBO and Discovery Communications Get into VR with 3D Graphics Firm Otoy.Los Angeles Times. Los Angeles Times, 19 Apr. 2016. Web. 25 Apr. 2016.

[27] “Discovery And France’s TF1 Group In Talks For Strategic Alliance.Deadline. N.p., 13 Nov. 2012. Web. 25 Apr. 2016.

[28] “Animal Planet Logo.Logo Database. N.p., n.d. Web. 25 Apr. 2016.

[29] “Discovery Channel Logo | Logok.Logok. N.p., 15 Apr. 2014. Web. 25 Apr. 2016.

[30] “TLC.” Peacock Productions. N.p., n.d. Web. 25 Apr. 2016.

 

NOTE: there was a formatting issue i was unable to fix regarding the spacing on the titles for Marjorie Kaplan and Andrew Warren

Comcast/NBCU

Quote

Conor Matthews

Comcast NBCUniversal logo featuring the iconic rainbow peackock

Since the invention of the radio, American families have gathered around the heath of the house daily, clamoring around an electric conduit of entertainment. History has developed the American hearth in time, from radio to television and film, and now, to the Internet. Since its inception, the American hearth’s form has changed, but one constant has remained—NBC. If the social, emotional, and cultural importance of Television, Radio, and Film are likened to a literal and metaphorical hearth, then NBCUniversal is the fortress in which this hearth was built.

The Construction of America’s TV Fortress

In 1926 David Sarnoff founded the National Broadcasting Company (NBC), making it America’s first permanent radio network. [1] NBC ruled the Golden Era of Radio in the 1930s, and Sarnoff was busy developing television for NBC.

Americans gather around the “American hearth” to watch TV

In 1939 at the World’s Far, Sarnoff presented regular television service on behalf of NBC. Meanwhile, Universal—founded by Carl Laemmle in 1912—was producing huge blockbusters that garnered Academy Awards. The two media companies would hold America’s attention independent of each other until their merger in 2004, at the hands of their parents General Electric and Vivendi.

The Acquisition of America’s TV Fortress

Comcast, however, bought the entire NBCUniversal assets from GE and Vivendi in March 2013. The merge augmented Comcast’s power to produce, and distribute media, a move critiqued by Susan Crawford as being too monopolistic. “‘Comcast [is] in a prime position to be the unchallenged provider of everything — all data, all information, all entertainment — flowing over the wires in its market areas’”.[2] Despite naysayers, the merge proved fruitful as NBC emerged as No. 1 in adults 18-49 for the Primetime Season 2013-14 year; the first time in over 10 years that NBC earned this superlative.[3]

The list of assets owned by NBCUniversal, and through extension Comcast, is expansive. NBC Cable boasts the names of well-known cable networks like Bravo, E!, USA, and Syfy; while NBCU has four broadcast assets—NBC, NBC News, NBC Sports, and Telemundu.

The Optimization of America’s TV Fortress

            NBCU’s unwavering dominance in the TV industry has allowed the company to look inward at the current way their business operates, specifically their relationship to advertisers. No matter the client or project, however, NBCU remains focused on retaining the bold, and effective brand their audience knows well.

On February 24, 2016, NBCU announced a reworking of NBCUx, a development that allows programmatic buys for advertising clients on the company’s linear TV networks. NBCUx uses NBCU’s Advanced Targeting Platform to pinpoint correlations between the ad’s audience and the clients’ consumers.[4] NBCUx aids clients in understanding which ad slots are most cost efficient and worthwhile. Prior to the 2016 announcement of NBCUx, NBCUx was first used by a few select clients on NBCU’s digital platforms after the company’s 2015 Upfront. Since then, the success of NBCUx has been noted by Mike Farrell of Multichannel, who writes, “With ATP, NBCU has demonstrated that ads have a higher reach, and are more efficient as they are run across the entire portfolio”.[5] Khrishan Bhatia, EVP of Business Operations and Strategy, noted that last year NBCU’s digital growth was comprised of 40% video.[6] In turn, 40% of that 40% came from programmatic sources.

The 2016 expansion of NBCUx enables clients looking to buy ads on TV to forgo the traditional Nielsen model, which uses demographics ratings. NBCUx is pioneering programmatic buys in the TV world. Bhatia told reporters, “It’s the industry’s first national programmatic TV offering at scale”. NBCUx will be NBCU’s main talking point at their May 17, 2016 Upfront in New York City.[7]

NBCUx is working hard to pinpoint valuable customers and audiences of TV, something metadata and cookie mining is already helping many online platforms do. The advertisements on online platforms, however, lack what the television advertisements do possess —ads that make people want to get up and buy a product. On the subject of advertisements, Jim Bankoff, charmain and CEO of Vox Media details, “‘awareness creation, identity creation, brand building [are] the kind of things that television and magazines have been good at, creating that experience and telling marketers’ stories’”.[8] Understanding this dichotomy, NBCU is utilizing its 2015 $200million investment in the digital publisher, Vox Media, to reinvigorate the online ad-viewing experience.[9] The synthesis of this partnership is an inventory tool called Concert.

Concert guarantees brands advertisements that are mutually beneficial for both parties, utilizing “data targeting and a large, fraud-free audience that results in performance that’s 12 times what the average banner ad delivers”. Bankoff elaborates, “…now marketers who are looking to build brand can take advantage of the capabilities but can have beautiful advertising that performs well for them that doesn’t irritate—and actually delights—the audience…”.[10] Between all of NBCU and Vox Media’s online properties, Concert will have an audience of over 170 million people, with a majority of that audience being an extremely valuable demographic—Millennials.

Moynihan-Fiat

Bobby Moynihan of ‘Saturday Night Life’ stars in a Fiat commercial [11]

Continuing to optimize their relationship with advertisements, The NBCU Content Studio was created with brands in mind. Specifically, NBCU will utilize the celebrity brands they have, like Jimmy Fallon of The Tonight Show Starring Jimmy Fallon, and Bobby Moynihan of Saturday Night Live to create content for companies looking to promote their own brand.[11] The NBCU Content Studio enables companies to fulfill the growing need to publish their own branded video content across multiple platforms like, Snapchat, Facebook, YouTube, and their own website. The clients will be able to utilize NBCU’s “creative talent, data, distribution and scale (including its partners BuzzFeed, Vox and AOL)”, while putting a representative of NBCU Television in front of the audience. The NBCU Content Studio is an example of NBCU’s understanding of the cogent convergence of brand and media.

The Future of America’s TV Fortress

        Looking at the future of NBCUniversal indicates the same strong emphasis on online platforms as the company is doing currently. Specifically, in April 2016, NBCU and Amazon reached an agreement for the latter to carry SeeSo as part of their Amazon Prime bundle.[12] SeeSo is a comedy-only streaming service which features NBC sitcoms and other syndicated comedy programs. SeeSo’s potential success, or lack thereof, will help inform potential future endeavors of the company into OTP streaming services.

NBCUniversal’s May 17 upfront will be a critical moment to test the work the company has done on NBCUx, Concert, and The NBCU Content Studio. By buying into NBCU’s Upfront, clients will validate or invalidate NBCU’s efforts to optimize the workings of their company and brand. Furthermore, this coming year will serve as a test-run for the three projects. While some clients will leave NBCU’s Upfront with three more tools at their dispense, the work will continue after this year. NBCU’s relentless position at the top of the media industry inspires to make what works, really work.

 


[1] “Credo & History.” NBCUniversal Careers. NBCUniversal, n.d. Web. 22 Apr. 2016.
<http://www.nbcunicareers.com/our-company/credo-history>.

[2] Gustin, Sam. “Comcast’s NBCUniversal Deal: As One Media Era Ends, Another
Begins.” TIME. N.p., 14 Feb. 2014. Web. 22 Apr. 2016.
<http://business.time.com/2013/02/14/
comcasts-nbcuniversal-deal-as-one-media-era-ends-another-begins/>.

[3]”NBC Finishes No. 1 In 18-49 Demo For 2013-14 Primetime Season.” The Deadline.
N.p., 14 Sept. 2014. Web. 24 Apr. 2016. <http://deadline.com/2014/09/
nbc-ratings-primetime-2013-2014-primetime-season-835093/>.

[4] LaFayette, Jon.”New Currencies Used in NBCU Ad Data Deals.” Broadcasting & Cable. N.p., 14 Apr. 2016. Web. 19 Apr. 2016. <http://www.broadcastingcable.com/news/
currency/new-currencies-used-nbcu-ad-data-deals/155515>.

[5] Farrell, Mike. “#AdvancedAd 2016: Programmatic Expands Choice.” Multichannel
News. N.p., 5 Apr. 2016. Web. 19 Apr. 2016.
<http://www.multichannel.com/news/advanced-advertising/
advancedad-2016-programmatic-expands-choice/403878>.

[6] Lynch, Jason. “NBCUniversal Will Start Selling TV Advertising Programmatically This
Fall.” AdWeek. N.p., 24 Feb. 2016. Web. 21 Apr. 2016.
<http://www.adweek.com/news/television/
nbcuniversal-will-start-selling-tv-advertising-programmatically-fall-169850>.

[7] Andreeva, Nellie. “NBCUniversal Folds All Cable Networks Into NBC Upfront
Presentation.” The Deadline. N.p., 30 Mar. 2016. Web. 23 Apr. 2016.
<http://deadline.com/2016/03/
nbcuniversal-upfront-presentation-nbc-usa-syfy-msnbc-1201728552/>.

[8] Lynch, Jason. “NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium
Digital Advertising.” AdWeek. N.p., 4 Apr. 2016. Web. 22 Apr. 2016.
<http://www.adweek.com/news/television/
nbcuniversal-and-vox-team-sell-cross-platform-premium-digital-advertising-170588>.

[9] Baysinger, Tim. “Why NBCU Invested $200 Million in Vox.” AdWeek. N.p., 13 Aug.
2015. Web. 23 Apr. 2016. <http://www.adweek.com/news/television/
why-nbcu-invested-200-million-vox-166368>.

[10]Lafayette, Jon. “NBCU, Vox Harmonize in Digital Ad ‘Concert’.”
Broadcasting & Cable. N.p., 4 Apr. 2016. Web. 23 Apr. 2016.
<http://www.broadcastingcable.com/news/currency/
nbcu-vox-harmonize-digital-ad-concert/155173>.

[11] Lynch, Jason. “NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms.” AdWeek. N.p., 20 Mar. 2016. Web. 22 Apr. 2016.
<http://www.adweek.com/news/television/
nbcus-new-studio-creating-branded-content-viewers-beyond-its-own-platforms-170264>.

[12] Would, Kristofer. “NBCUniversal’s comedy streaming service to allow
subscriptions via Amazon Read more: http://www.digitaltrends.com/movies/
nbcu-seeso-amazon-subscription/#ixzz46relKHHk Follow us: @digitaltrends on
Twitter | digitaltrendsftw on Facebook.” Digital Trends. N.p., 20 Apr.
2016. Web. 22 Apr. 2016. <http://www.digitaltrends.com/movies/
nbcu-seeso-amazon-subscription/>.

 

 

AMC Networks

AMC networks logo

AMC Networks logo [1]

AMC Networks

11 Penn Plaza, New York, NY

http://www.amcnetworks.com/

History

AMC networks was originally founded in 1980 as Rainbow Media Holdings LLC, a division of cable vision. In 2011 Rainbow Media became independent of cablevision, and was spun off as AMC networks, taking the moniker of its most successful and widely recognized channel, with Josh Sapan as president and CEO. It officially became a publicly traded company on July 1st, 2011. AMC networks encompasses the AMC channel, the IFC channel, Sundance TV and WeTV, as well as a 49.9% interests in BBC America, a joint venture with BBC worldwide.  As part of an effort to become a more international AMC also acquired Chellomedia, which operates cables networks internationally, primarily in Europe, in 2013 for $1.04 billion dollars. Chellomedia became AMC international on July 8th, 2014.

Key Executives 

Josh Sapan Headshot 200x200

Josh Sapan, CEO of AMC Networks [3]

Ed Carroll, COO of AMC Networks [2]

Sean Sullivan, Executive VP and CFO of AMC Networks [4]

 

 

 

 

 

 

 

Finances

AMC networks has expanded rapidly since 2007. The main driver of this success has been the AMC channel, due primarily to the success of original programing, namely Mad Men, The Walking Dead, and Breaking Bad. AMC’s fourth quarter earnings for 2015 exceeded most projections, posting a $1.23 earnings per share, up from $1.06 the previous fourth quarter, and up from the $1.18 that was projected. AMC posted a net revenue of $2.581 billion dollars in 2015, an 18.6% increase from 2014. AMC also posted revenue of $678.85 million in 2015, which represents a 10.82% increase over 2014. Despite all this growth, concerns over industry wide issues such as cord cutting, as well as worries over the stability of The Walking Dead, AMC’s flagship franchise, has caused stock prices to fall to $65.19, from a 52 week high of $87.18. AMC traditionally draws most of its revenue from cable subscriptions, with beloved original programming such as Breaking Bad and Mad Men, leading to customers who are very vocal with their cable providers about wanting the AMC channel. However, huge audiences, particularly in certain demographics that are sought after by advertising companies, has led to increases in revenue from advertising.  Advertising revenue grew 23.6% in 2015, to $945 million. Revenue from distribution grew as well in 2015, and still represents the majority of AMC networks revenue, growing 21.5% from 2014 to 2015, to $1.190 billion.

stock chart

AMC’s Stocks For the 2015 Fiscal Year. For up to the minute stock reports http://www.nasdaq.com/symbol/amcx/stock-chart [10]

fear-the-walking-dead-season-2-key-art-logo-400x600

Fear the Walking Dead promotional poster for season 2 [26]

Current Programing

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The Walking Dead promotional material [26]

Based on the popular comic book series and set in a post-apocalyptic world overrun by zombies, The Walking Dead is AMC’s flagship program. This is due in no small part to its popularity among the coveted 18-49 demographic. The season 6 finale of The Walking Dead, which aired on April 3rd, took the top spot for that week in cable programming, beating out even the NCAA Final Four, with a total viewership of over 14.1 million. Of that 14.1 million, 8.7 million where people within the 18-49 demo that advertising companies place a premium on, equaling a 6.9 rating.  Talking Dead, the talk show that immediately follows The Walking Dead placed 5th overall with 6.3 million viewers, but was 3rd among the 18-49 demo, with 3.8 million viewers and a 3.1 rating. Fear the Walking Dead, a spinoff series of The Walking Dead, has managed to replicate its success, albeit to a lesser degree.  Fear the Walking Dead has managed to beat out even the NBA playoff games, to hold on to the top spot in the weeks since The Walking Dead concluded its 6th season. The success of The Walking Dead has been used to help launch more of AMC’s original shows, as placing the premieres of these new series immediately after episodes of the Walking Dead has helped to increase their exposure greatly.

Fear the Walking Dead is not the only spin off series that AMC has launched, as Better Call Saul, a spinoff of Breaking Bad, has just concluded its second season.  Another original show, into the Badlands, a post-apocalyptic martial arts series, was launched following the Walking Dead to great success, enjoying the 3rd highest rated first season for a cable television series ever, averaging 5.6 million viewers per episode.

ITB-KeyArt-400x600

Into the Badlands promotional Material [26]

AMC Networks other channels such as IFC, possess nowhere near the same kind of influence as AMC does, especially when it comes to negotiating distribution deals with cable providers, as they are simply not in as high demand. IFC specializes primarily in showing smaller, independent films.

Upcoming Programming

Much of AMC’s upcoming content focus on new seasons of already popular franchises, although there are certainly more original shows being launched as well. Both The Walking Dead and Fear the Walking Dead have been renewed for a 7th and 3rd season respectively. Fear The Walking Dead will increase its episode count to 16 episodes per season, up from 15.  In addition to the Walking Dead Franchise, the Breaking Bad spinoff Better Call Saul, has been renewed for a 10 episode third season, after averaging  4.4 million viewers per episode in season 2, of which 2.5 million were in the 18-49 demographic. Into the Badlands has also been renewed for a 10 episode second season, that will premier in 2017. As part of AMC’s strategy to expand more internationally, the second season of Into the Badlands will air simultaneously in 125 countries, similar to how the first season did.

preacher-key-400x600

Promotional material for the upcoming Preacher [26]

BCS-S2-key-400x600-v3

Better Call Saul promotional poster [26]

A completely new show, The Preacher, will be launched after the mid-season finale of Fear the Walking Dead. The Preacher will star Dominic Cooper and follows a Texas preacher who is possessed by a mysterious entity, and will be a drama mixed with dark comedy. The series is based off a comic book series, and the hope is that premiering it after Fear the Walking Dead will cause more people to see it, similar to the strategy AMC employed with into the Badlands.

Advertising

The huge success of The Walking Dead franchise has caused AMC executives to be hopeful that they can continue their trend of increasing revenue from ad sales, and that their network can be seriously considered as an alternative to broadcast networks when looking to buy ad space, especially considering that AMC has the top 2 cable programs in both total viewership, and among the 18-49 demographic. AMC has been criticized for having a seemingly huge reliance on The Walking Dead franchise for success, but by using the franchise to help launch new original shows, AMC is continually diversifying its programming offerings. AMC has made it a point to target scatter advertising buys, as opposed to those bought during upfront season. The Walki
ng Dead currently pulls in among the highest advertising prices, with the average cost for a commercial being $502,000.

Overview

MM-S7B-400x600

AMC’s Mad Men promotional poster [26]

AMC has experienced a near meteoric rise to prominence in the past few years. Primarily focusing on showing movies, like the American Movie Classics name suggests, it was only in 2007 that they started to produce widely successful original programming. Following the example HBO set with The Soprano’s, AMC set out to produce I high quality program, with the hope that critical acclaim would bring with it viewership. After Mad Men won 3 consecutive outstanding drama Emmys, AMC started to shift it’s focus to original content, and now has 10 original shows. AMC finished 4th among all cable networks with the 18-49 demographic, a number which only seems poised to increase in the coming years.

Sources 

  1. AMC Network Works its Angles. Retrieved April 20, 2016. http://www.underconsideration.com/brandnew/archives/amc_network_works_its_angles.php#.VxglxTArKM8
  2. Ed Carroll. Retrieved April 20, 2016. http://www.amcnetworks.com/about-us/leadership/ed-carroll
  3. Josh Sapan. Retrieved April 20, 2016. http://www.amcnetworks.com/about-us/leadership/joshua-sapan
  4. Sean Sullivan. Retrieved April 20, 2016. http://www.amcnetworks.com/about-us/leadership/sean-sullivan
  5. Szalai, Georg. March 10, 2011. The Hollywood Reporter. Cablevision’s Rainbow Channels Unit to Be Renamed AMC Networks in Spin-Off. Retrieved April 20, 2016. http://www.hollywoodreporter.com/news/cablevisions-rainbow-channels-unit-be-166575
  6. Kissel, Rick. November 17, 2015. ‘Into the Badlands’ Ratings: AMC Drama Opens Strong Sunday. Retrieved April 20, 2016. http://variety.com/2015/tv/news/ratings-amc-into-the-badlands-opens-strong-sunday-1201641489/
  7. Prudom, Laura. March 8, 2016. ‘Into the Badlands’ Renewed for Season 2 at AMC. Retrieved April 20, 2016. http://variety.com/2016/tv/news/into-the-badlands-renewed-season-2-amc-1201725696/
  8. Porter, Rick. April 5, 2016. TV by the numbers. Cable weekly Top 25: ‘Walking Dead’ finale, Final Four lead the week of March 28-April 3. Retrieved April, 20 2016. http://tvbythenumbers.zap2it.com/2016/04/05/cable-weekly-top-25-march-28-april-3-2016/
  9. Porter, Rick. April 19, 2016. TV by the numbers. Cable weekly Top 25, April 11-17: ‘Fear the Walking Dead,’ NBA dominate. Retrieved April 20, 2016. http://tvbythenumbers.zap2it.com/2016/04/19/cable-weekly-top-25-april-11-17-2016/
  10. AMC Networks Inc. Stock Chart. Nasdaq. Retrieved April 20, 2016. http://www.nasdaq.com/symbol/amcx/stock-chart
  11. Seward, Zachary. August 13, 2013. Quartz. AMC is succeeding by breaking the rules of legacy television. Retrieved April 20, 2016. http://qz.com/114483/amc-is-succeeding-by-breaking-the-rules-of-legacy-television/
  12. Nule, Taylor. April, 19, 2016. Vista Voice. AMC Networks Inc (AMCX) Downgraded by Zacks Investment Research. Retrieved April 20, 2016. http://www.thevistavoice.org/2016/04/19/amc-networks-inc-amcx-downgraded-by-zacks-investment-research/1076381/
  13. Boston, Claire. March 23, 2016. AMC Networks Sells $1 Billion of Junk-Bonds for Debt Repurchase. Retrieved April 20, 2016. http://www.bloomberg.com/news/articles/2016-03-23/amc-networks-plans-750-million-junk-bond-offering-to-repay-debt
  14. Grant, Jack. March 15, 2016. AMC Using ‘Fear The Walking Dead’ To Launch Newest Drama ‘Preacher’. Retrieved April 20, 2016. http://www.benzinga.com/trading-ideas/long-ideas/16/03/7710999/amc-using-fear-the-walking-dead-to-launch-newest-drama-preach
  15. Gibbons, Kent. March 15, 2016. AMC Calls For ‘Better Call Saul’ Season 3. Retrieved April 20, 2016. http://www.multichannel.com/news/networks/amc-calls-better-call-saul-season-3/403348
  16. Steinberg, Brian. February 26, 2016. AMC, Sensing Ad Dollars On Table, Makes Bid For ‘Scatter’. Retrieved April 20, 2016. http://variety.com/2016/tv/news/amc-networks-2016-tv-upfront-scatter-advertising-1201715687/
  17. Szalai, Georg. February 25, 2016. The Hollywood Reporter. AMC Networks Stock Drops Sharply Despite Strong Earnings. Retrieved April 20, 2016. http://www.hollywoodreporter.com/news/amc-networks-stock-drops-sharply-869502
  18. Lynch, Jason. April 19, 2016. AMC Networks Doesn’t Need a Big Upfront Event. It Has The Walking Dead With new shows, network targets millennials every Sunday. Retrieved April 20, 2016. http://www.adweek.com/news/television/amc-networks-doesn-t-need-big-upfront-event-it-has-walking-dead-170901
  19. Steinberg, Brian. February 25, 2016. AMC Networks Profit Grows in Q4 But Stock Drops on Subscriber Worries. Retrieved April 20, 2016. http://variety.com/2016/tv/news/amc-networks-q4-walking-dead-into-the-badlands-1201714772/
  20. Idov, Michael. May 15, 2011. The Zombies at AMC’s Doorstep. Retrieved April 20, 2016. http://nymag.com/arts/tv/upfronts/2011/amc-2011-5/
  21.  AMC Networks Inc. Cl A. Wall Street Journal. Retrieved April 20, 2016. http://quotes.wsj.com/AMCX
  22. AMC Stock Information. AMC Networks. Retrieved April 20, 2016. http://investors.amcnetworks.com/stockquote.cfm
  23. Prudom, Laura. ‘Fear the Walking Dead’ Renewed for Season 3 on AMC. Retrieved April 20, 2016. http://variety.com/2016/tv/news/fear-the-walking-dead-renewed-for-season-3-on-amc-1201754580/
  24. Tartaglione, Nancy. February 2, 2016. Bruce Tuchman Exiting As President AMC Global, Sundance Channel Global. April 20, 2016. http://deadline.com/2016/02/bruce-tuchman-leaving-amc-networks-sundance-global-1201694854/
  25. AMC Networks Inc. Announces Proposed Offering of $750 Million of Senior Notes. Nasdaq. Retrieved April 20, 2016. http://www.nasdaq.com/press-release/amc-networks-inc-announces-proposed-offering-of-750-million-of-senior-notes-20160323-00458
  26. AMC. Retrieved April 21, 2016. http://www.amc.com/all-shows
  27. Preacher trailer. Youtube. Retrieved April  25, 2016 https://youtu.be/UNgI2sRzr8I https://youtu.be/UNgI2sRzr8I