Gina Reitenauer, Erika Lipinski, Dwayne Ellmore

[1]

Adress/ Contact Info:

1211 6TH AVE.

NEW YORK, NY 10036

(212) 852-7000

Key Executives:

 

Murdoch has been with the Fox corporation for over 20 years, over these years, he has held a variety of different leadership positions in the company.  He was appointed as the CEO in 2015.

 

 

 

L. Murdoch has been in the communications industry for over twenty years.  Some of his past leadership positions for the company include: Board of Directors member, Deputy Chief Operating Officer, and Co-Chairman of the corporation.

 

R. Murdoch has served as both the CEO and Chairman of the company, a role that he had since 1979 when the corporation was known as “News Corporation” . R. Murdoch was appointed to his current position as Executive Chairman of the company on July 1st, 2015.

 

Before becoming an executive at 21st Century Fox, Mr. Note held a variety of different financial positions at communications companies.  Most notably, he was the Assistant Treasurer at Paramount Communications.  Additionally, Mr. Nolte was previously the Vice President of Investor Relations at Viacom.

 

 

Ms. Henderson is the Chief Spokesperson for the company.  Her previous experience in Public Relations and the communications field extensive; she has worked as the Senior Vice President of MPRM Public Relations and also Fox Interactive Media.  Ms. Henderson has been apart of the 21st century fox team since 2012 when she took her current position.

 

 

John Nallen assumed his current role at 21st century fox in July of 2013.  Mr. Nallen originally joined the “News Corporation” back in 1995 after working at Arthur Andersen as a partner.

[2]

Brief Overview:

Twenty-First Century Fox is one of the largest mass media conglomerates in the world. The four major segments of this company include cable network programming, television, filmed entertainment, and direct broadcast satellite television. Twenty-First Century Fox is parent organization to many subsidiaries. For instance, Fox Entertainment Group is a subsidiary of which are many of Fox’s well-known divisions, such as FOX News Channel, Twentieth Century Fox Film, and Fox Network Group. Going even further, Fox Network Group is the parent of many other subsidiaries as well, one of them being Fox Broadcasting Company. [3]

 [4]

FOX Broadcasting Company, like other traditional television outlets, is experiencing declining viewership. This is partly due to the fact that media consumers are embracing newer digital platforms, which leads broadcasting networks like FOX to be dependent on the news and coverage of national and international events, such as the 2016 Summer Olympics, the 2016 Election, and general sports coverage. For instance, FOX is hopeful that its coverage of the Super Bowl in 2017 will boost ratings as it did in the past. [5]

Finances:

Stock Price:

The stock of the 21st century corporation, has not changed much since the beginning of the year through the current fourth quarter of stock trading. The peak point of the stock price in 2016 was on April 25th, 2016 at $31.06. The lowest point of the stock price was on September 9th, 2016 when the stock price was $23.57.  Since this low point, the stock has only rebounded to the point where it is as of Mid-November (Nov 15th, 2016) at $27.45. [6]

Revenue:

For the fiscal year 2015, the revenue for 21st Century Fox was $28.99 billion dollars and the the revenue for the 2016 fiscal year was $27.33 billion. In Quarter 4 of 2016, the company beat expert’s estimates coming in at $6.65 billion.  This marked at 7% increase over the prior year’s Quarter 4 results. [7] As of 2016, 21st Century Fox is the 4th highest grossing media company in the world, only behind Alphabet, The Walt Disney Company, and Comcast. [8]

Current Projects/ Recent Releases:

Some Fox films in theaters now include: Trolls, Keeping Up with the Jones, and the recent release Rules Don’t Apply.

Rules Don’t Apply

Rules Don’t Apply was released by Twenty-First Century Fox on November 23rd, 2016, two days prior to Thanksgiving. There are many Thanksgiving releases this week from competing studios such as: Moana from Walt Disney Studios and Bad Santa 2 from Broad Green Pictures. We’ll see how Rules Don’t Apply performs in comparison to the films from other studios. Their last release, Trolls, was expected to gross 35 to 40 million, yet ended up grossing $45.6 million in its first week. [9]

Assassins Creed

[10]

Assassins Creed is based on the video game franchise and will hit theaters on December 21st, 2016. Several sources in the trade say that Assassins Creed won’t make money. The movie budget has not been released yet, but it is estimated to be between $100-200 million.[11] With a movie budget that high it could be hard to break even.

Listed in the image below are future releases to look out for:

 [12]

What’s happening/ News: 

On July 26th, 2016 former Fox CEO and Chairman, Robert Ailes, resigned from his position. Ailes was replaced by successor Rupert Murdoch. [13] The scandal broke out when Gretchen Carlson, an ex Fox News Anchor, filed a sexual harassment lawsuit against Ailes. Carlson won the case and received a settlement of $20 million from Fox. Afterward, dozens of other female workers at Fox came forward also accusing him of sexual harassment. Megyn Kelley, a Fox News Journalist, writes about her experience of sexual harassment from Robert Ailes in her new book Settle For More,  released on November 15th, 2016. When corporate leaders are misogynistic and abuse their power, it shows a lot about the culture of the studio. The scandal has caused public-relation issues for Fox. Hopefully Murdoch assuming this position of power will end favorably. [14]

On another note, on Election Day 2016, FOX News debuted a new studio in honor of the company’s 20th anniversary. The studio cost $30 million. [15]

 [16]

However, despite the new glitzy studio, FOX was still outnumbered by its opponents in the news sector of election coverage ratings; FOX News averaged 3.25 million viewers, putting it in fourth place behind NBC, ABC and CBS consecutively. [17]

However, Bill Shine and Jack Abernethy, the co-presidents of FOX News Channel, are both certain the new studio will lead to success. After gathering colleagues in the new studio, Abernethy assured them: “Our records show that about a little over 190 people have been here from the very beginning, continuously,” Jack said. “Most of you, like me, have been here for only a portion of that time. As I get reacquainted with folks, I find tremendous amount of pride in what we do here – I can assure you that Bill and I are going to do our very best to innovate.” [18]

Future Outlook: 

An article written for Forbes suggests that three factors will spur growth for 21st Century Fox. These factors are:

1. Increasing advertising revenue due to premium content
   • Because more than half of 21st Century Fox’s revenue comes from subscriptions and advertising, and based on recent success in ratings, it is likely that both consumers and advertisers alike will be drawn to the content. An example of a movie that indicates the recent success of the company’s content is Deadpool,
2. The ability to stream media
   • With a 30% stake in Hulu, the company can compete with other media-streaming powerhouses like Netflix. With the addition of live streaming television on Hulu next year, FOX can expect a boost in revenue. Fox is also hoping to make streaming arrangements with Sony and Sling TV.
3. Entertainment production (both film and television)
   • With an expected increase from  $2.3 billion within the next year in terms of licensing revenues, and 20% of Fox’s value grounded in the production of film and television series, Fox is expecting growth and loyalty from distributors as new distribution platforms continue to emerge. [19]

Sources:

[1] “21st Century Fox Logo | Logok.” Logok. May 08, 2014. Accessed November 16, 2016. http://logok.org/21st-century-fox-logo/.

[2] “Executive Team.” Executive Team | 21st Century Fox. N.p., n.d. Web. 29 Nov. 2016. https://www.21cf.com/management/executive-team.

[3] “Businesses.” Businesses | 21st Century Fox. Accessed November 16, 2016. https://www.21cf.com/businesses.

[4] “Businesses.” Businesses | 21st Century Fox. Accessed November 16, 2016. https://www.21cf.com/businesses.

[5] Great Speculations. “Fox’s Broadcasting Revenue Growth Is Largely Dependent On Its Sports Programming.” Forbes. February 9, 2016. Accessed November 16, 2016. http://www.forbes.com/sites/greatspeculations/2016/02/09/foxs-broadcasting-revenue-growth-is-largely-dependent-on-its-sports-programming/#65c1dd6269b3.

[6] “21st Century Fox Inc. Cl A.” FOXA Stock Quote – 21st Century Fox Inc. Cl A Stock Price Today (FOXA:NASDAQ) – MarketWatch. N.p., n.d. Web. 29 Nov. 2016. http://www.marketwatch.com/investing/stock/foxa.

[7] Statista. “Revenue Generated by 21st Century Fox in the Fiscal Years 2011-2016. Accessed November 27th, 2016. https://www.statista.com/statistics/262513/21st-century-foxs-annual-revenue/

[8] O’Reilly, Lara. “The 30 Biggest Media Companies in the World.” Business Insider. Business Insider, 31 May 2016. Web. 29 Nov. 2016. http://www.businessinsider.com/the-30-biggest-media-owners-in-the-world-2016-5/#4-21st-century-fox–1867-billion-in-media-revenue-27.

[9] “‘Rules Don’t Apply’ Roundtable with Warren Beatty and Key Crew.” IndieWire. N.p., 27 Nov. 2016. Web. 29 Nov. 2016. http://www.indiewire.com/2016/11/rules-dont-apply-warren-beatty-crew-roundtable-interview-1201749928/.

[10] Nicolas Wright & James A. Woods and Dean Devlin & Roland Emmerich and James Vanderbilt. “Independence Day: Resurgence.” Independence Day: Resurgence | 20th Century Fox. N.p., n.d. Web. 29 Nov. 2016. http://www.foxmovies.com/movies/independence-day-resurgence.

[11] “Ubisoft Doesn’t Think Assassin’s Creed Movie Will Be Very Profitable.” Screen Rant. N.p., 08 July 2016. Web. 29 Nov. 2016. http://screenrant.com/assassins-creed-movie-ubisoft-box-office-predictions/.

[12] “20th Century Fox Upcoming Releases.” 20th Century Fox Upcoming Releases. N.p., n.d. Web. 29 Nov. 2016. http://www.boxofficemojo.com/studio/chart/?view2=upcoming&view=company&studio=fox.htm.

[13] 21 CF Staff. “Roger Ailes Resigns as Chairman and CEO of Fox News Channel and Fox Business Network, and Chairman Fox Television Stations”. 21st Century Fox Press Releases. July 21, 2016. Accessed November 22, 2016. https://www.21cf.com/news/21st-century-fox/2016/roger-ailes-resigns-chairman-and-ceo-fox-news-channel

[14] Grynbaum, Michael. “Fox Settles With Gretchen Carlson Over Roger Ailes Sex Harassment Claims“. The New York Times. September 6, 2016. Accessed November 23, 2016. http://www.nytimes.com/2016/09/07/business/media/fox-news-roger-ailes-gretchen-carlson-sexual-harassment-lawsuit-settlement.html

[15] 21 CF Staff. “FOX News Channel Celebrates Its 20th Anniversary by Introducing a New State-of-the-art Studio to Debut on Election Day.” FOX News Channel Celebrates Its 20th Anniversary by Introducing a New State-of-the-art Studio to Debut on Election Day | 21CF BLOG. October 7, 2016. Accessed November 16, 2016. https://blog.21cf.com/blog/2016/10/07/fox-news-channel-celebrates-20th-anniversary-new-studio.

[16] “Fox News Unveils Nearly $30 Million Election-Night Studio.” AdWeek. November 6, 2016. Accessed November 16, 2016. http://www.adweek.com/news/television/fox-news-unveils-nearly-30-million-election-night-studio-174405

[17] “Election Night Broadcast Numbers down a Bit from 2012: Tuesday Final Ratings.” TV By The Numbers by Zap2it.com. November 10, 2016. Accessed November 16, 2016. http://tvbythenumbers.zap2it.com/daily-ratings/tuesday-final-ratings-nov-8-2016/.

[18]”Fox News Unveils Nearly $30 Million Election-Night Studio.” AdWeek. November 6, 2016. Accessed November 16, 2016. http://www.adweek.com/news/television/fox-news-unveils-nearly-30-million-election-night-studio-174405

[19] Forbes. “These Three Factors Could Drive Growth For 21st Century Fox In Future”. September 27, 2016. Accessed November 28, 2016. http://www.forbes.com/sites/greatspeculations/2016/09/27/these-three-factors-could-drive-growth-for-21st-century-fox-in-future/#56b0884d30ae.